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our next whole story of value +URSULA

GROW+URSULA_2014

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Page 1: GROW+URSULA_2014

our next whole story of value

+ U R S U L A

Page 2: GROW+URSULA_2014

The story of success by separation

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is unsustainable!

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We need new stories

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The Whole Picture

HOLISTIC, SYSTEMIC & INTERDEPENDENT We approach this challenge with the timeless wisdom of interdependent, interconnected whole systems approach that is applicable at the smallest scale, while adaptive to the largest. This is a fundamental challenge of our times to synthesize systemic solutions to ever increasing complexity through a principle driven approach to design resilience that is ready for anything.

Symptomatic SystemsWorldview

Meaning-Making Perspective

BiosphereAtomosphere, Environment

& Living Systems

WellbeingQuality of Life Standards

FoodProduction & Supply

WaterSupply & Sanctity

EnergySupply & Regeneration

ClimateWeather Responsiveness

CommunityBelonging &

Group Dynamics

GovernanceFairness, Law &

Organizing Principles

WealthRewarding Achievement

& Accounting Practices

TradeMobility & Exchange

HabitatDwelling Infrastructure

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The Whole StoryGRANTOR The original principal is a gift issued by mother nature to all living things to be used and appreciated and left for regenerative reuse for a continued future of life. This gift cannot ever really be repaid, except in the form of honor and gratitude. Nature gives wealth. Humanity uses and re-uses wealth. Nature makes a perfect accounting of all debts. !TRUSTEE Society is entrusted with the creation and preservation of this wealth for all the living, not the dead. Not for the purpose of impoverishment, equity or debt at the expense of one another, but to trust that this wealth must be used and re-used to continue life. Trust trumps all other agreements including arbitrary agreements like “modern” money. !BENEFICIARY Future generations of all life are the beneficiaries. Present generations are trusted to distribute the benefits to the beneficiaries accordingly. This is the Universal Rule. To continue life, this chain cannot ever be broken. Yet…

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our old stories separate us

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Existing Extractive Story

CAPITAL

ENTERPRISE

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Extractive Capital Story(Extraction by incomplete accounting/artificial valuation)

LENDING DEBT

REPAYING W/ EQUITY (INTEREST)

CAPITAL ENTERPRISE

Actual Generation

Actual Resource

Projected Debt

Marketable Speculation

ExtractiveFinancial

Speculative Stories(Media Hype)

STOCK/BONDVALUATION

Misinformation Management

Increase Lendable Debt(Debt hides systemic risks) !Seeks “Sellable” Enterprise(Transfers risk to new buyer) !Exclusive finite game (Winners & Losers)

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Extractive Enterprise Story(Extraction by incomplete accounting/artificial valuation)

LENDING DEBT

REPAYING W/ EQUITY (INTEREST)

CAPITAL ENTERPRISE

Actual Generation

Actual Resource

Projected Debt

Marketable Speculation

ExtractiveFinancial

Speculative Stories(Media Hype)

STOCK/BONDVALUATION

Misinformation Management

Increase Operational Expenses to signal artificial value !Scarce capital Currency as trust later? !Independent cost creation !Speculative valuation

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Existing Extractive Story(Extraction by incomplete accounting/artificial valuation)

LENDING DEBT

REPAYING W/ EQUITY (INTEREST)

CAPITAL ENTERPRISE

Actual Generation

Actual Resource

Projected Debt

Marketable Speculation

ExtractiveFinancial

Speculative Stories(Media Hype)

STOCK/BONDVALUATION

Misinformation Management

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our new stories are emerging

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Emerging Regenerative Story

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L

OW-COST F INANCIAL INVESTMENT

REINVESTING SYSTEMIC RESOURCE CAPITAL

GUARANTEED OFF-TAKE RETURNS

REGENERATING REAL RESOURCES

CAPITAL ENTERPRISE ENTERPRISE

OLD

+

+

NEWNEW OLDExtractive

ENTERPRISEExtractive

Regenerative

ENTERPRISERegenerative

CAPITALSystemic

CAPITALFinancial

FinancialCAPITAL

Systemic

Open Data, HardwareSoftware, Communication,Innovation & Integrating

Open SourceEverything!

SUSTAINABLEVALUATION

Real Time Business Intelligenceby gamifying contextual

value reports throughopen exchange

—systems—

Emerging Holistic Capital Story(Regeneration by Whole Systems Value Conversion)

Increase Lendable Debt(Debt hides systemic risks) !Seeks “Sellable” Enterprise(Transfers risk to new buyer) !Exclusive finite game (Winners & Losers)

Increase Investable Equity(Shared risk management) !Seeks Sustainable Enterprise(Increases common wealth) !Inclusive infinite game (Activating new players)

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L

OW-COST F INANCIAL INVESTMENT

REINVESTING SYSTEMIC RESOURCE CAPITAL

GUARANTEED OFF-TAKE RETURNS

REGENERATING REAL RESOURCES

CAPITAL ENTERPRISE ENTERPRISE

OLD

+

+

NEWNEW OLDExtractive

ENTERPRISEExtractive

Regenerative

ENTERPRISERegenerative

CAPITALSystemic

CAPITALFinancial

FinancialCAPITAL

Systemic

Open Data, HardwareSoftware, Communication,Innovation & Integrating

Open SourceEverything!

SUSTAINABLEVALUATION

Real Time Business Intelligenceby gamifying contextual

value reports throughopen exchange

—systems—

Emerging Regenerative Enterprise Story(Regeneration by Whole Systems Value Conversion)

Increase Operational Expenses to signal artificial value !Scarce capital Currency as trust later? !Independent cost creation !Speculative valuation

Decrease Operational Expenses to sustain true capital value !Abundant capital TRUST as Currency NOW! !Interdependent cost avoidance/elimination !Integrated intelligence TRUE valuation

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L

OW-COST F INANCIAL INVESTMENT

REINVESTING SYSTEMIC RESOURCE CAPITAL

GUARANTEED OFF-TAKE RETURNS

REGENERATING REAL RESOURCES

CAPITAL ENTERPRISE ENTERPRISE

OLD

+

+

NEWNEW OLDExtractive

ENTERPRISEExtractive

Regenerative

ENTERPRISERegenerative

CAPITALSystemic

CAPITALFinancial

FinancialCAPITAL

Systemic

Open Data, HardwareSoftware, Communication,Innovation & Integrating

Open SourceEverything!

SUSTAINABLEVALUATION

Real Time Business Intelligenceby gamifying contextual

value reports throughopen exchange

—systems—

Emerging Regenerative Story(Regeneration by Whole Systems Relative Value Conversion)

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so how do we

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bridge the evolution+

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+ bring the valuation revolution?

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Systemic capital + Regenerative enterprise

FIRSTRegenerative enterprise + Relational measurement

SECONDShifting Perceptions + Integrated Applications

THIRD

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Systemic capital + Regenerative enterprise

FIRST

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REGENERATIVE ENTERPRISE ECOLOGIES

LONG TERM FUNDS

GUARANTEED OFF-TAKE EARNINGSLOW INTEREST EQUITY FINANCING

SUSTAINABLE RESILIENCE + HIGHER VALUATION

COST AVOIDANCE + VALUE INTELLIGENCE

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Regenerative enterprise + Relational measurement

SECOND

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Relationships measured within real-time contexts for

—full circle true value stories—

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Stories to measure everything !Whole systems accounting for all resources is now possible. Expanding the economic+ ecological value for all beyond existing systems requires a new view:!LOVE is the operating principle. By selecting what we LOVE as subjects that commonly connect us, we operate towards optimizing our energies for the highest quality of LIFE. !LIFE is the organizing principle. By ordering the importance what we LOVE relative to living connected to all LIFE, we can visibly prioritize our agendas by the qualities we love in in relationship to the resources we know of to sustain the web of all life. !LIGHT is the deciding principle. Measuring what we LOVE relative to what sustains LIFE now, will always yield that which is most valuable in the present moment. When this is visible to us as LIGHT or wisdom through actionable intelligence in the now, our experience shifts the critical decisions we currently make in isolation to co-creating new possibilities in connection.

*GROW+URSULA : Unified Rating System for Universal Lifecycle Assessment, or URSULA is the most comprehensive value measurement system we know of. GROW creates the contexts where URSULA can measure anything we LOVE (subject) relative to any LIFE (agenda) towards true universal sustainability. The URSULA algorithm directly informs full circle systems + TRUE Business Intelligence tools that GROW designs to convert liabilities into assets towards the next sustainable success stories.

+ U R S U L A

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Shifting Perceptions + Integrated Applications

THIRD

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Material Assumed Scarce Resources

D i m e n s i o n s

Attributes

Goal

Activity

Win (+)

Lose (-)

Score

MaterialKnown Abundant Resources

MentalRelative Social Ranking

MentalRelative Social Ranking

MetaSpiritual Objective

EVOLUTION TO ENLIGHTENMENTTRANSITIONING INTERFACE OPPORTUNITIES

WASTE & DISCONNECT GAP

www.thisisgrow.orgTRUE Impact Intelligence Gamification Framework by GROW. CC Attribution to Ray Podder and GROW Share Alike.

* The concept of “innovation” refers to co-creative true innovation that optimizes for systemic benefit, instead of the current concept of innovation which is primarily about securing ownership for market advantage with patents, etc.

Possession Power

Acquiring Persuading

Property Control

Poverty Servitude

Bliss

Giving

Love

Hate

ValueQuality of Life

VotesConformity

MoneyAmbiguious Access

Connection Access

Innovating* Distributing

Harmony Equity

Dischord Liability

KeysClear & Direct Access

QuestionsEmpowering Others

EXTRACTION TO EXTINCTION

I M PA C T I N T E L L I G E N C E G A M I F I C AT I O N F R A M E W O R K

UNDERSTANDING

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UNDERSTANDINGSymptomatic Systems

WorldviewMeaning-Making Perspective

BiosphereAtomosphere, Environment

& Living Systems

WellbeingQuality of Life Standards

FoodProduction & Supply

WaterSupply & Sanctity

EnergySupply & Regeneration

ClimateWeather Responsiveness

CommunityBelonging &

Group Dynamics

GovernanceFairness, Law &

Organizing Principles

WealthRewarding Achievement

& Accounting Practices

TradeMobility & Exchange

HabitatDwelling InfrastructureCausal Loop

WorldviewMeaning-Making

Perspective

Environmental Responsiveness to Climate

and Web of Life Systems

WellbeingQuality of Life Standards

Resource UseFood, Water, Energy

& Habitat Systems

OrganizationGovernance, Community,

Wealth & Trade

Design Core

SubjectEverything identifiable

relative to agreements

(Inputs)

AgendaEvery agreement relative to

identifiable observations

(Outcomes)

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UNDERSTANDINGSymptomatic Systems

WorldviewMeaning-Making Perspective

BiosphereAtomosphere, Environment

& Living Systems

WellbeingQuality of Life Standards

FoodProduction & Supply

WaterSupply & Sanctity

EnergySupply & Regeneration

ClimateWeather Responsiveness

CommunityBelonging &

Group Dynamics

GovernanceFairness, Law &

Organizing Principles

WealthRewarding Achievement

& Accounting Practices

TradeMobility & Exchange

HabitatDwelling Infrastructure

InterdependentEmergent Systems

Express

Develop

Govern

Optimize

ObserveUtilize

Organize

Perceive

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UNDERSTANDINGInterdependent

Emergent Systems

Express

Develop

Govern

Optimize

ObserveUtilize

Organize

Perceive Curiousity(Flexibility)

Compassion(Interdependence)

Patience(Emergence)

Openness(inclusive)

Simplicity(Directly Obvious)

Presence(Responsive)

Honor(Steweardship)

Connective(Co-Creative)

GROW Design Principles

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+ applications

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INTERFACES•Business Intelligence Dashboards   •System Design Virtual Modelers   •POS Relevance Rating Tools   •Lifestyle Management Apps

42 61318

Discover & Model Inputs (People, Place, Things, Brands, Ideas, etc. relative to Universal Sustainability)

Gamified Score Views for Personal and Collective Impact, Contextual Currency Balances & Real Time Impact Potential

Collections, Modeling, Activities & Tools for Individuals, Collectives & The Network at Large

SHOWN:

Business Intelligence Integration of Discoverable and Mappable Subjects*

* Subjects are deep or shallow inputs (from simple terms to complex resources and working models) relative to agendas (contextual desired outcomes) measured against real-time intelligence for universal sustainability.

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APPLICATIONS•Impact Intelligence Systems   •System Design Impact Analysis Tools   •Manufacturing & Supply Chain Management Tools   • Matching & Predictive Engines   •Decentralized Governance Systems

SHOWN:

Collaborative dynamic equity modeling and design app (distributed governance)

Our project

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USE CASE 1

Integrated Transportation Systems !What if what really moves us is how we move us?!1. Contributing common assets to avoid cost and reduce risk 2. Creating entrepreneurial and employment opportunities 3. Co-creating abundant currency based businesses 4. Consistent value creation and system integrity 5. Creative living universal sustainability

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USE CASE 1Integration Map B2B Users/Customers for

Tiered Business Intelligence:Product, Services, Sponsorship, Development and Geodata Partners...

White Labeled PlatformLicenses for ParallelBusiness Ecologies

Existing (Google, ESRI, etc.) and User Generated Geo-tagged and time of use Data

B2C Application User Customers

Self-Serve Development Partnersand API Product Customers

Self-Service ApplicationDevelopmentFramework Interface + Productized API

Customized B.I. Dashboard

Interface Product

Platform Leveraged Location Based Multi-Device Mobile Applications and Offline

Interactions like Smart Cards and Tickets

Adaptive SystemIntelligence

Core

Abundant Currency (Points/Units) Rewards and Transactional Efficiency

Network Platform Solution:Integrating and importing in external credit systems

like cash or other fungible units like airline miles,transport passes, etc. Once integrated, the

system rewards individual contributors onthe basis of improving system integrity

Product/Service/PromotionalDigital Inventory (Yield):

Examples: Reservations rates and availability, Resource Availability (available vendors, etc.),

Product or Service Promotional Advertising units(Free Coffee for opt-in location check-in, etc.)

SponsorshipRevenues

Reconciliationand Batch TransactionsBased Savings Revenue

Licensing, Revenue Shareand/or API Release FeesBased Recurring Income

In-App and% UpgradeIncome

Membership Feesand/or Sponsorship(by Dev Partner/Owner)Based Revenue

Tiered Dashboard SubscriptionBased Recurring Revenue

Platform License Lease and/or Purchase FeeBased Revenue

CONN

ECTI

ON E

NABLING SERVICE LAYER (TRANSACTIONS/API INTEGRATION/SERVICE MANAGEMENT, ETC)

DIST

RIBU

TION PLATFORMS

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USE CASE 2

Integrated Agricultural Systems !What if what really feeds us is how we feed our souls?!1. Contributing common assets to avoid cost and reduce risk 2. Creating entrepreneurial and employment opportunities 3. Co-creating abundant currency based businesses 4. Consistent value creation and system integrity 5. Creative living universal sustainability

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USE CASE 3Integrated Communities !What if what really keeps us is how we live together?!1. Contributing common assets to avoid cost and reduce risk 2. Creating entrepreneurial and employment opportunities 3. Co-creating abundant currency based businesses 4. Consistent value creation and system integrity 5. Creative living universal sustainability

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RE-EVOLUTIONHolistic Systemic Capital

!+ Regenerative Enterprise !+ Relational Measurement

!+ Immesurable Value Systems

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READY TO LEAD WITH US? APPLY ONLINE

T H I S I S G R O W. O R G

+ U R S U L A