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ORGANIZATION'S ENVIRONMENT
1. the internal environment
e.g. staff , office technology, wage and finance
etc.
2. the micro environment
e.g. our external customer, agents and
distributors, suppliers , our competitors, etc.
3. the macro environment
e.g Political and legal forces, economic forces,
socio-cultural forces, and technological forces,
these are knows as pest factors
INTERNAL ENVIRONMENT
All factors that are internal to the organization
are known as the “internal environment”.
They are generally audited by applying the ‘five
ms’ which are men money, machinery, materials,
and markets. The internal environment is as
important for managing change as the external
MICRO ENVIRONMENT
This environment influences the organistion directly.
It includes suppliers that deal directly and indirectly,
consumers and customers and other local stake
holders.
Micro trends to suggest small, but this can be
misleading. In this context, micro describes the
relationship between firms and the driving forces
that control the relationship. It is a more local
relationship, and the firm may exercise a degree
influence.
MACRO-ENVIRONMENT
This includes all factors that can influence and
organisation, but that are out of their direct control.
It is continuously changing and the company needs
to be flexible to adapt. There may be aggressive
competition and rivalry in a market.
Globalization means that there is always s the
threat of substitute products and new entrants. The
wider environment is also ever changing, and the
marketer needs to compensate for changes in
culture, politics, economics and technology.
ENVIRONMENTAL FORCES INDICATORS
• ECONOMIC FACTOR
• GDP trends
• Interest rates
• Money supply
• Inflation rates
• Unemployment levels
• Wage/price controls
• Devaluation/revaluation
• Energy availability and cost
• Disposal and discretionary income
ENVIRONMENTAL FORCES INDICATORS
POLITICAL –LEGAL
Antitrust regulation
Environmental protection laws
Tax laws
Special incentives
Foreign trade regulation attitudes toward foreign companies
Law on hiring &promotion
Stability government
TECHNOLOGICAL FACTOR
• Total federal spending for R&D
• Total industry spending for R&D
• Focus of technological efforts
• Patent protection
• New products
• New technologies
• New developments in technology transfer from lab to
market place
• Productivity improvements through automation
SOCIO CULTURAL
Lifestyle changes
Career expectations
Consumer activism
Rate of family formation,
Growth rate of population
Age distribution of population
Regional shifts in population
Life expectancies
birth rates
AGRICULTURAL BUSINESS C
conclusion
Every business operates within two intersecting environments. One is the
"internal environment," which consists of the things that a business person
can control (such as the type of livestock or seed purchased, the feed or
fertility method used, the farming practices implemented). The other is the
"external environment," which is made up of the factors that affect a
business that a business owner cannot control (costs of materials, changes in
regulations, competitive activities, market changes).
SWOT ANALYSIS FOR AGRICULTURAL
BUSINESS IN INDIA.
Strengths
Basically agro based economy.
Major portion of National income from Agri. business
Availability of land, labor, capital and entrepreneur,
Largest market share in some of the agricultural product
and many more,
WEAKNESSES
Unorganized Market
Traditional approach of farming
Lack of system
Only seasonal product are focused for farming
No full-time sales person
Improper irrigation system
It is a business in the control of a particular community
OPPORTUNITIES
Expand operations to include planting and harvesting
Partner with firm that only plants and harvests crops.
Expanding international level Market
Developing organized market
Agricultural education
THREATS
Government policy
government grant right issue
Global Recession
Inferior Quality
Irrigation problem.
INTRODUCTION
Industrial crop and livestock production
damages the environment, threatens human
health, degrades rural communities, harms
workers and compromises animal welfare.
We will see about detailed information,
along with resources for promoting
sustainable alternative.
ENVIRONMENT
Agriculture industries pollutes air, water, and soil,
reduces biodiversity, and contributes to global
climate change. Find the unsavory details here.
Public health
From the antibiotic resistance to arsenic
contamination, learn how industrial agriculture
threatens public health.
Food and personal health
You are what you eat! Learn how industrially
produced food affects your health
COMMUNITY AND ECONOMY
Factory farms make terrible neighbors. Learn how industrial agriculture affects surrounding communities and local economies.
Animal welfare
Industrial livestock facilities compromise the health and welfare of the animals they confine. Find out what they do wrong – and what you can do about it
Workers
farm workers and other food sector employees have the critical responsibility of feeding our nation. Learn about the deplorable condition they often face.
IN FOCUS
Biodiversity
biodiversity, which is critical to robust
ecosystems and human life, is threatened by the
pollution and genetic erosion caused by industrial
agriculture.
Air quality
industrial livestock operations generate a
tremendous amount of air pollution – yet, these
facilities remain largely exempt meaningful air
quality regulation.
WATER QUALITY
Industrial agriculture is among the leading sources
of water pollution in the united states today.
Soil quality
Though health soil is invaluable, industrial
agricultural practices degrade this natural resource
by causing erosion, nutrient depletion and soil
contamination.
Agriculture ,energy and climate change
Learn about energy use in agriculture, and the
impact of food production on climate.