1. 2013 One Water Leadership Summit Drew Nannis Chief Marketing
Officer, PHA Monday September 23, 2013
2. Launched February 9, 2010 in conjunction with, but separate
from, Lets Move! HISTORY AND EVOLUTION OF PHA 3. HONORARY CHAIR:
FIRST LADY MICHELLE OBAMA HONORARY VICE-CHAIR: THE HONORABLE CORY
BOOKER HONORARY VICE-CHAIR: THE HONORABLE WILLIAM H. FRIST, MD PHA
LEADERSHIP 4. 4P A R T N E R S H I P F O R A H E A L T H I E R A M
E R I C A COMMON GOAL: SOLVE THE CHILDHOOD OBESITY CRISIS WITHIN A
GENERATION PHA SUPPORTS THE FIRST LADY'S CAUSE BY ENCOURAGING,
TRACKING, AND COMMUNICATING COMMITMENTS TO HEALTHIER LIFESTYLES
FROM PARTNER ORGANIZATIONS. HOW PHA AND LETS MOVE WORK TOGETHER 5.
Drink Up | About The collaboration to encourage everyone to drink
more water was formed between the Partnership for a Healthier
America and stakeholders across the public and private sectors who
are dedicated to encouraging people to drink more water more often.
You are what you drink - and when you drink water, you drink up. 6.
Drink Up | The Message One Simple Goal: Drink More Water Agnostic
as to water-type (public tap, municipality, bottled, filtered)
Universally positive message No comparative messaging No discussion
of what tastes better No discussion of what NOT to drink No
exclusivity for any stakeholders Just: Drink More Water 7. Drink Up
| Messages Messages: Not sound like a public health campaign o You
are what you drink and when you drink water, you Drink Up. o Youre
going to drink something and what you drink is up to you when you
8. Drink Up | Supporters For logo size1-1/8"or larger
BRITALOGO(Secondary) CMYKversion: Sphereart is aplaced imagewhich
prints process cyan and process magenta.
(BRT_Logo_Spheres_02-25-09_r4.psd) Note: This logo is to beused on
whiteor against ver y light color background. Filename:
BRT_CMYK_L_BM-WB-Alt_042213 GLOBALTAP 9. Drink Up | Supporters 10.
Drink Up | Supporters 11. Getting the Message Out Drink Up | Call
To Action Banner Ads Logo Tagline: Drink Up Facebook Twitter
Instagram Website: youarewhatyoudrink.org 12. Getting the Message
Out Drink Up | Call To Action Digital Out-Of-Home Activation
Reusable Bottle On Bottle On Pack & On Bottle 13. Drink Up |
PSA 14. Drink Up | Reach FIRST WEEK ALONE Twitter @urH2O #DrinkH2O
Authors: 2,288 Reach: 63,020,000 Facebook.com/urH2 O Instagram
@urH2O Photos: 450+ YouAreWhatYouDrink.o rg 29,000 unique visitors
in 8 days 15. Drink Up | On TV Broadcast Impressions: 79,932,635
Total Stories: 46 Late Show with David Letterman Good Morning
America Late Night with Jimmy Fallo The Doctors 16. Post Launch
Plans Continue to elevate platform of water Expanded digital and
social presence Game-ify water Fashion Retail Drink Up | Whats
Next? 17. Drew Nannis Email: [email protected] Phone:
(202) 842-9001
