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My Presentation @videocamp in Essen (Germany). Presented some random video trends and insights on the video industry.
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VALLEY
What‘s next in an on demand world? INSIGHTS
A PRESENTATION BY BERTRAM GUGEL
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Let‘s take a closer look at the
TURBULENT
market of online videos.
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ONCE UPON A TIME...
August 1998, 15.000 Views/Day
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A 13 year old YOUTUBE star...
> 25 Mio users/month
...is generating more clicks than the BILD.de video content.
THE NEW STAR PARADIGM.
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NewTeeVee Live ...
Google / YouTube
Cisco
Comcast
Adobe
Netflix
CBS
... meet the incrumbents.
May I introduce? XBox Live
The XBox is an entertainment device.
We see nothing but opportunity there.
A big bite into telco‘s BUSINESS
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WHAT‘S MORE
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IT
DISTRIBUTION
CONTENT
Rechte
Frontend
Ausspielen
TranscodingThumbnail
Batch-Upload
Metadaten-Export
CDN-Übergabe
Player
Playlist
TechnischeHilfestellung
Traffic Shaping
Seeding
Peak Management
User Tracking
SEO
Server
Plattform
Produktion
Archiv
Format-entwicklung
Optimierung
CMSAnbindung
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Indizierung
CONSULTING
INNOVATIONS
XBox turns audiences into a community.
WHY DOES IT MATTER?
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Actually there are 118 Million reasons!
The fight for the living room!
3rd Gen Consoles110m Units sold
Internet LinksRoku, TV, Vudu, ...
DVRsTiVo, CE-Manufaturer
Blu-Ray PlayerSony, LG, Panasonic
TVSony, LG, Panasonic
PC PlayerApple, Microsoft, Asus
PortablesiPod, Zune HD, A
StartupsBoxee, Plex, XMBC, ...
Hardware Corps.WD, LaCie, ...
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Internet enabled TV-Sets!
In 2010 most sold TVs will be internet enabled!
BOXES AREA DEADEND
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Meet the new paradigm
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TV as a Service: TV Everywhere
Pay once watch everywhere17
3 m
50 cm
10 cm
A NEW E N G A G E M E N T PARADIGM.
Video entertainment moves closer to the consumer.
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Netflix‘s four steps to world domination
Wi-fi is a < $10 component.
Wi-fi will be in any consumer electronic device shortly
Netflix is the killer app for broadband.
Netflix will be on any wi-fi device. Reach
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‣319m chipsets sold in 2008 +42% Y/Y‣862m installed base
JUST SOME BACKGROUND ON Wi Fi.
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Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
ADOBE is pushing its platform!
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Open Screen Project
Open Source Media Framework
Open Video Player
The who is who of the mobile, video and IT industry are on board.
...VIDEO IS
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BIG
...VIDEO IS BIG.
VIDEO
3 Minuten1 Video
1 Ad Impression
BUT: YOUTUBE IS BIGGER.• #2 site in global Minutes
• 40 % of all US Video Streams in Dec 2008
• 20h of video content are being uploaded every minute!
• 17 billion search queries/month (2nd largest search engine WW)
• 1 billion viewed videos/day
• 445 million unique viewers in Sep 2009 (WW)
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JUST three more words on YouTube.
personalized Channels
1080p+
= TV 2.0
1Billion Views/Day
Who‘s the TV Station here?
3,7minutes per view
3,7Billion min watched per Day
72 million German TV Viewer
200 minutes a day
24% market share
3,5Billion min watched per Day
* *
*
=
=
= 2.01bn Views6,8bn Views8,7bn Views 1,3bn Views
The top five labels control 65% of all of the views of the YouTube’s top 50.
http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
Traffic is becoming a commodity!
„ With YouTube’s help, Google is now responsible for at least 6 percent of the internet’s traffic, and likely more — and may not be paying an ISP at
all to serve up all that content and attached ads. “
http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
WHAT ABOUTCONTENT?
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Best practice: DEMAND MEDIA
421,255,914 Video views
261,179 Rating
300,854 Comments
138,951 Videos
442,014 Subscribers
55 million unique users
3 Billion social media interactions
1 Billion cummulative video streams
$17 million a year to writers, editors, and video producers
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P2P ...
... is dying.
Kino.de Charts KW 43
THE USER get‘s it anyway!
✓✓✓✓✓✓✓✓
Kino.to Movies KW 43
✘
✘
IN CASE I FORGOT ...
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LIVE
LIVE U2 10m live viewers Obama
8,6m simultaneous viewers on election
5,6m watched the inauguration
Michael Jackson 2m simultaneous viewers
Oprah 0,5m simultaneous viewers
THANK YOU.
ContactBertram Gugel
gugelproductions.de/blog/
M: +49 179 22 1 77 63
