WEARTECHWHILE YOU PLAY, YOU LEARN!

Alban Cabiri - CEODimpi Gaurav - CTO Alessandro Miale - CFOSimone Santamaria - CMOMarco Solfato - COO

WHAT IS IT?

WEARTECH • An internet based platform where children of

different ages can:A. Play games: Games are designed in such a way so that to: Stimulate the development of intuition and logic of kids.

Educate them on different subjects such as History, Geography, Maths, Science etc.

B. Draw their own T-shirts: The successful accomplishment of the different levels of the

games unlocks features (shapes, designs, pictures etc.) which then can be put on customised T-shirts that children draw themselves.

Stimulate the creativity of young users.

HOW IT WORKS?

STEP 1

STEP 2

STEP 3

Game 1

Game 2

Game 3

Win a shape!

STEP 5

STEP 6

The Benefits• The platform will educate children on how to

properly use internet.• The platform will further develop children

computer skills and creativity.• Children will receive highly customised

products which will distinguish them from others.

• The parents will have the possibility to give children a time consuming game, gaining more time for their housework.

Market Analysis: Competitors

Casual games

Social games

Enthusiast games

S.W.O.T AnalysisStrengths• Less repetitive than traditional social games (e.g. Farmville) • More social than traditional casual free games websites (e.g. FreeGames)• Educational purposes• Highly customized products for the real life• Possibility to exploit your creativity

Weaknesses• Positioned in the middle of the categories space: not a social game, nor a casual games website• Educational topics may not interest some categories of people• People may be more interested in playing free games than buying personalized objects (no

revenues from purchasing)

Threats• On-line gaming industry is a very competitive, various and fast changing environment• Very big competitors with deep pockets (e.g. Zynga, GameForge)• Innovations can be easily replicated by incumbents (low barriers to imitation)

Opportunities• Big deep pocket competitors can be potential buyers for the company ( and an exit strategy for VC)• On-line gaming is a fast growing market• Digital natives are creating new challenges for education

Market Analysis: Demand

• Target: EU children aged between 0-18

• Estimated demand of users: N° farmville users (27400000) aged between 13-17 in EU(15%) in 6 years 1,163,130 users

• Conversion rate: 18% estimated through questionnaires 209,363 buyers

Distribution of buyers during time (Adoption Curve)

1 2 3 4 5 60

50000

100000

150000

200000

250000

Positive

Neutral

Negative

Costs

Marginal Costs for T-shirt EurosT shirt 2Logistic 5Print 2Tot Marginal cost 9

Sales Price € 20,00

Costs (Neutral Scenario) 2012 2013 2014 2015 2016 2017Legal Cost 3.000 2.000 3.000 4.000 5.000 6.000Workforce Salary 48.000 48.000 48.000 93.600 93.600 93.600Computers 1.400 0 0 2.100 0 0Ammortization 577 577 577 810 810 810Website 495 1.656 1.656 1.656 1.656 1.656Our salaries 60.000 60.000 60.000 60.000 60.000 60.000Advertising 15.000 10.000 10.000 10.000 10.000 10.000Printers 330 0 0 330 0 0Office 20.000 20.000 20.000 20.000 20.000 20.000Stationery and utilities 1.200 1.200 1.200 1.200 1.200 1.200Total fixed costs 150.002 143.433 144.433 193.696 192.266 193.266Inventory(quantity) 3.500 20.000 65.000 105.000 125.000 125.000Inventory cost 7.000 40.000 130.000 210.000 250.000 250.000Total internal costs 157.002 183.433 274.433 403.696 442.266 443.266

Revenue projectionsNet Income Cash Flow

2012 2013 2014 2015 2016 2017

-400,000

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

positive, 1.326.346

neutral, 740.076

negative, 319.118

€

2012 2013 2014 2015 2016 2017

-400,000

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

positive, 1.327.561

neutral, 740.886

negative, 319.928

€

The deal

• We ask € 305.000 for a 40% equity share in our company.• Our investor will have in 6 years the opportunity to sell

their share to second stage investors or to benefit from an acquisition.

Would you like to invest in our company?

THANK YOU!

Q & A.