Waltdisneycompanycasestudy

Bloodz

Group Members

05/01/2023 National Textile University 2

It’s not about just Disneyland….!

Walt Disney Company

05/01/2023 5National Textile University

HISTORY

6National Textile University

1923:Disney and his brother Roy arrived in California to sell “Alice Wonderland”.

October 1923:Disney Brother Cartoon studio was founded. But in 1925 the name was changed to “Walt Disney Studio”.

1928:First time ever, the Mickey Mouse emerged as the cartoon in sound.

1932:Flowers and Trees, first full-color cartoon and first Academy Award winner.

1950:The first live action film “Treasure Island” was completed.

History

05/01/2023 7National Textile University

1954:The company began television with Disneyland anthology series.

1955:The most successful series “The Mickey Mouse Club” began as well as the opening of new Disneyland Park in California.

1969:The Disney started its Educational films and materials.

1971:Walt Disney world Resort was opened with a Magic Kingdom and two hotels in Orland, Florida.

1982:Epcot Center was opened as part of Walt Disney World.

History

8National Textile University05/01/2023

1983:Tokyo Disneyland, first international Disney theme park opened in Japan.

1988:At the Walt Disney World, Floridian Beach and Caribbean Beach Resort were opened.

1990:Disney moved towards Hollywood Pictures and acquiring Wrather corp. and television station KHJ.

1991:Disney purchased The Discover magazine (the leading consumer science).

1992:The Paris Disneyland was opened in France.

History


1993:The Disney was awarded the franchise for a National Hockey League team, The Mighty Ducks of Anatheim.

1995:The Disney Channel started operation in UK.

1996:Disney Online launches Disney.com. Radio Disney, a live 24-hour music-intensive radio network, debuts.

1998:ESPN magazine started as well as the opening of Animal Kingdom at The Disney World Resort.

2006:Disney unveiled Disney Xtreme Digital, a networking site aimed at children younger than 14 years of age.

History


LocationDisney Resorts:1.California2.Florida3.Tokyo4.Hong Kong5.Paris


The Walt-Disney Studios

Disney Consumer Products

• Walt-Disney Pictures• Miramax Films• Buena Vista Home

Entertainment• Disney Records• Buena Vista Records• Hollywood Records• Touchstone Pictures• Pixar Animation Studios• Disney Theatrical Group

• Disney Hard Lines• Disney Soft Lines• Disney Toys• Disney Press• Disney Publishing

Worldwide• Disney Store

Disney’s Corporate Structure


Disney’s Corporate Structure

Media Networks Park and Resorts• ESPN• Disney/ABC Television

Group• ABC Owned Television

Stations Group• Internet Group• ABC Radio

• Disney Land Resorts• Walt Disney World

Resort• Tokyo Disney Resort• Disneyland Paris• Hong Kong

Disneyland• Disney Cruise Line• Disney Vacation Club



Mission StatementWalt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, inovative and profitable entertainment experiences and related products in the world."


Proposed Mission StatementThe mission of Walt Disney company is to be one of the biggest and trusted producer of entertainment and information provider and committed to balancing environmental stewardship(to help) with its corporate innovative goals and operations by using advance technology in all brands throughout the world for individuals.


Purposed Vision StatementWalt Disney Company

is to be one of the world's leading producers and

providers of entertainment and

information.



The Strategy-Formulation Analytical Framework


Input Stage

External Factor

Evaluation (EFE)

Internal Factor

Evaluation (IFE)

Competitive Profile Matrix (CPM)

EFE MatrixKey External Factors Weight Rating Weighted

ScoreOPPORTUNITIESJob opportunity 0.15 3 0.45Highly profitable for state 0.10 2 0.20Special offers for schools and tourists 0.08 4 0.32People get freshness on demand movie 0.04 1 0.04Sale of Hit Dramas DVDs 0.03 2 0.06Increase media network 0.10 3 0.30Threats Change in technology 0.12 4 0.48Unaffordable for middle and lower class 0.05 3 0.15Economic recession 0.10 3 0.30Stop physical growth of children 0.07 2 0.14Success in not predictable 0.08 1 0.08Security threat due to terrorism 0.08 2 0.16TOTAL 1.00 2.81 20National Textile University05/01/2023

IFE MatrixKey Internal Factors Weight Rating Weighted

ScoreStrengthBest entertainment place in the world 0.08 4 0.32Strong diversification 0.15 3 0.45Good image (Goodwill) 0.09 4 0.36Innovation (puppets to digital media) 0.15 4 0.60Get easy feedback through social network 0.08 3 0.24Acquire popular teams of different leagues. 0.05 3 0.15Target niche market 0.05 3 0.15Weakness Costly to visit 0.05 1 0.05Huge investment with high risk factor 0.10 2 0.20Specific target market 0.05 2 0.10More costly R & D 0.05 1 0.05Negative impact on children’s mind 0.10 1 0.10TOTAL 1.00 2.77


Competitive Profile Matrix (CPM)

Disney Time Warner CBSCritical Success Factors

Weight Rate Weighted Score Rate Weighted

Score Rate Weighted Score

Advertisement 0.20 4 0.80 3 0.60 3 0.60

Management 0.18 3 0.54 4 0.72 3 0.54

Market Share 0.10 3 0.30 2 0.20 1 0.10

Global Expansion 0.08 3 0.24 2 0.16 1 0.08

Financial Position 0.10 2 0.20 3 0.30 1 0.10

Product Quality 0.15 4 0.60 3 0.45 2 0.30

Price Competition 0.07 2 0.14 3 0.21 2 0.14

Revenue 0.12 3 0.36 4 0.48 2 0.24

TOTAL 1.00 3.18 3.12 2.1022National Textile University05/01/2023


Matching Stage

24

Matching Stage

SWOT Matrix

SPACE Matrix

BCG Matrix

IE Matrix

Grand Strategy Matrix

05/01/2023 National Textile University

Strength – S1. Best entertainment place in

the world.2. Strong diversification.3. Good image in the mind of the

people. (Goodwill)4. Innovation (puppets to digital

media)5. Get easy feedback through

social network. (Disney Xtreme Digital).

6. Acquire popular teams of different leagues.

7. Target niche market.

Weakness – W1. Specific target market.2. Costly to visit Disney

Parks and Resorts.3. Huge investment with

high risk factor. (forecasting based)

4. More costly Research and Development.

5. Negative impact on children’s mind.

Opportunities – O1. Job opportunity.2. Highly profitable for state.3. Special offers for schools

and tourists.4. People get freshness on

demand movie.5. Sale of Hit Dramas DVDs.6. Increase media network.

SO StrategiesS1, S3 + O1, O2 =

Market development

WO StrategiesW1 + O2, O6 =

Product Development

Threats – T1. Change in technology.2. Unaffordable for middle

and lower class.3. Economic recession4. Stop physical growth of

children.5. Success in not

predictable.6. Security threat due to

terrorism.

ST Strategies

S2, S4 + T1, T2, T3 =

Batter ManagementThrough cover the

cost

WT Strategies

W3, W4 + T1, T5 =

Focus on R & D

SWOT Matrix


SPACE MatrixInternal Position External Position

Financial Strength Rating Environmental Stability

Rating

Liquidity 6 Technological Change -5Working Capital 3 Security Threat -3Earning Per Share 5 Economic Recession -2Return On Investment 4 Competitive Pressure -5Cash Flow 4 Change in Demand -6

Total 22 Total -21Competitive Advantage

Rating Industrial Stability Rating

Market Share -1 Financial Stability 6Product Quality -2 Market Growth 5Customer Loyalty -3 Utilization of Resources 5Diversification -2 Increase media network 3

Total -8 Total 19 26National Textile University05/01/2023

Calculation:SPACE Matrix

2.4521

components ofNumber ES of Sum

4.4522

components ofNumber FS of Sum

ES

ES

FS

FS

X Axis = CA + ISX Axis = -2 + 4.75X Axis = +2.75

Y Axis = FS + ESY Axis = 4.4 + (-4.2)Y Axis = +0.2

75.44

19components ofNumber

IS of Sum

248

components ofNumber CA of Sum

IS

IS

CA

CA


ISCA

FS

ES

(+2.75 , +0.2)

AggresiveConservative

Defensive competitive

StrategiesMarket DevelopmentMarket PenetrationProduct DevelopmentForward IntegrationBackward IntegrationHorizontal IntegrationRelated DiversificationUnrelated Diversification

SPACE Matrix



BCG Matrix

Park & Resort

Relative market shareHigh Medium low1.0 0.5 0.0

Mar

ket

gro

wth

rat

e

High +20

Medium 0

Low -20

Media Network

Parks & ResortsStudio Entertainment

Consumer Products


Strong Average Weak 3.0 to 4.0 3 2.0 to 2.99 2 1.0 to 1.99

1

IFE Total weighted score (2.77)

EFE

Tota

l Wei

ghte

d sc

ore

(2.8

1)

4 High3.0 to 3.99

3

Medium2.0 to 2.99 2 Low1.0 to 1.99

1

IE Matrix

Hold and Maintain


StrongCompetitive Position

WeakCompetitive Position

Slow Market Growth

Rapid Market Growth

Quadrant 1Quadrant 2

Quadrant 3 Quadrant 4

StrategiesMarket DevelopmentMarket PenetrationProduct DevelopmentForward IntegrationBackward IntegrationHorizontal IntegrationRelated DiversificationUnrelated Diversification

Grand Strategy Matrix



Decision Stage


• QSPM MatrixDecision Stage

QSPM Matrix(Quantitative Strategic Planning

Matrix) R & D Market Development

Key Factors Weight

AS TAS AS TAS

OpportunitiesJob opportunity 0.15 4 0.60 3 0.45Highly profitable for state 0.10 4 0.40 3 0.30Special offers for schools and tourists 0.08 3 0.24 2 0.16People get freshness on demand movie 0.04 --- --- --- ---Sale of Hit Dramas DVDs 0.03 --- --- --- ---Increase media network 0.10 2 0.20 1 0.10ThreatsChange in technology 0.12 4 0.48 3 0.36Unaffordable for middle and lower class 0.05 3 0.15 2 0.10Economic recession 0.10 2 0.20 3 0.30Stop physical growth of children 0.07 --- --- --- ---Success in not predictable 0.08 2 0.16 1 0.08Security threat due to terrorism 0.08 2 0.16 1 0.08TOTAL 1.00 2.59 1.93


QSPM Matrix(Quantitative Strategic Planning Matrix) R & D Market

Development

Key Factors Weight AS TAS AS TASStrengthBest entertainment place in the world 0.08 3 0.24 2 0.16Strong diversification 0.15 --- --- --- ---Good image (Goodwill) 0.09 4 0.36 3 0.27Innovation (puppets to digital media) 0.15 3 0.45 2 0.30Get easy feedback through social network 0.08 --- --- --- ---Acquire popular teams of different leagues. 0.05 --- --- --- ---Target niche market 0.05 4 0.20 3 0.15WeaknessCostly to visit 0.05 --- --- --- ---Huge investment with high risk factor 0.10 2 0.20 1 0.10Specific target market 0.05 1 0.05 2 0.10More costly R & D 0.05 1 0.05 2 0.10Negative impact on children’s mind 0.10 --- --- --- ---TOTAL 1.00 1.55 1.18GRAND TOTAL 4.14 3.11


Strategy we adopt is:

Research and Development

Recommendation





ANY QUESTION??????????

Entertainment & Humor

Waltdisneycompanycasestudy