Walt Disney

Contents:

Introduction About Company SWOT Analysis PEST Analysis Disney’s attraction

Introduction

Walt Disney is the world largest media and entertainment company. It has been the famous brand in the entertainment industry.

Walt Disney, founded The Walt

Disney Company. He was an American film

producer, director, 

screenwriter, voice actor,

entertainer.

About Company The Walt Disney Company started in 1923 .

Disney employed 1,50,000 people.

Employee generate and implement

Innovative ideas.

Disney, and his brother Roy,

produced a series of short

live-action/animated films.

The company is best known

for the products of its film studio,

the today one of the largest and

best-known studios in Hollywood.

Launch: December 2004

Location: Mumbai, India.

Subsidiary of Walt Disney Company.

Develops ,produces movies & videos for children.

The Walt Disney Company (India) Pvt. Ltd

INDIA OPERATIONS

2004 – Launch of Disney Channel & Toon Disney (known as Jetix)

2006- Acquired Hungama TV & made a strategic investment in UTV.

2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo.

2009-  launched Disney comics (in English and Hindi)

SWOT ANALYSIS

SWOT ANALYSIS

STRENTHS

WEAKNESS

OPPORTUNITIES

THREATS

STRENGTHS

Global Standardization.

Target.

Popular Brand Name.

Research and Development.

WEAKNESS

Excessive Research & Development.

High Investment.

High Risk Factor.

Limited range of target audience group.

OPPORTUNITIES

Attraction of children to television.

Cheaper alternatives to soft toys.

Global Localization

THREATS

Competitors: National, Regional & Global.

Highly Demanding in terms of Sales, Creativity and Innovation.

Employee Retention

PEST ANALYSIS

P0LITICAL

Tax benefits for the animation industry.

Trainings are on the rise.

Facilities are provided in the special economic zone.

ECONOMIC

India has a cost advantage in terms of salaries and the overall cost of production.

Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada.

The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.

SOCIAL AND TECHNOLOGICAL

SOCIAL Significant role of television. Special programs brings in loyalty.

TECHNOLOGICAL Concept formulation in India is weak.

Disney’s Attraction

Universal Studios Florida Sea World of Florida Cypress Gardens Busch Gardens-Tampa

Universal Studios Florida

Children can learn about audio, music video, television, and movie production at the MCA Recording Studio and the Production Studio Tour.

Sea World of Florida

Meet whales, dolphins, sea lions, sharks, and many more aquatic forms of life.

Cypress Gardens

Explore 223 acres and more than 8,000 varieties of flowers, plants, and trees.

Daytona Beach

Daytona Beach is a year-round

family-friendly resort area . The city is historically known

as having a beach where the

hard packed sand allows

motorized vehicles to drive

on the beach

Busch Gardens

Busch Gardens includes rides, games, shops, and Live entertainment. At desert outposts, jungle glades, and a game preserve, you will spot Hundreds of varieties of wildlife, from apes to zebras.

Thank You………!!!!