Walt Disney
Contents:
Introduction About Company SWOT Analysis PEST Analysis Disney’s attraction
Introduction
Walt Disney is the world largest media and entertainment company. It has been the famous brand in the entertainment industry.
Walt Disney, founded The Walt
Disney Company. He was an American film
producer, director,
screenwriter, voice actor,
entertainer.
About Company The Walt Disney Company started in 1923 .
Disney employed 1,50,000 people.
Employee generate and implement
Innovative ideas.
Disney, and his brother Roy,
produced a series of short
live-action/animated films.
The company is best known
for the products of its film studio,
the today one of the largest and
best-known studios in Hollywood.
Launch: December 2004
Location: Mumbai, India.
Subsidiary of Walt Disney Company.
Develops ,produces movies & videos for children.
The Walt Disney Company (India) Pvt. Ltd
INDIA OPERATIONS
2004 – Launch of Disney Channel & Toon Disney (known as Jetix)
2006- Acquired Hungama TV & made a strategic investment in UTV.
2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo.
2009- launched Disney comics (in English and Hindi)
SWOT ANALYSIS
SWOT ANALYSIS
STRENTHS
WEAKNESS
OPPORTUNITIES
THREATS
STRENGTHS
Global Standardization.
Target.
Popular Brand Name.
Research and Development.
WEAKNESS
Excessive Research & Development.
High Investment.
High Risk Factor.
Limited range of target audience group.
OPPORTUNITIES
Attraction of children to television.
Cheaper alternatives to soft toys.
Global Localization
THREATS
Competitors: National, Regional & Global.
Highly Demanding in terms of Sales, Creativity and Innovation.
Employee Retention
PEST ANALYSIS
P0LITICAL
Tax benefits for the animation industry.
Trainings are on the rise.
Facilities are provided in the special economic zone.
ECONOMIC
India has a cost advantage in terms of salaries and the overall cost of production.
Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada.
The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.
SOCIAL AND TECHNOLOGICAL
SOCIAL Significant role of television. Special programs brings in loyalty.
TECHNOLOGICAL Concept formulation in India is weak.
Disney’s Attraction
Universal Studios Florida Sea World of Florida Cypress Gardens Busch Gardens-Tampa
Universal Studios Florida
Children can learn about audio, music video, television, and movie production at the MCA Recording Studio and the Production Studio Tour.
Sea World of Florida
Meet whales, dolphins, sea lions, sharks, and many more aquatic forms of life.
Cypress Gardens
Explore 223 acres and more than 8,000 varieties of flowers, plants, and trees.
Daytona Beach
Daytona Beach is a year-round
family-friendly resort area . The city is historically known
as having a beach where the
hard packed sand allows
motorized vehicles to drive
on the beach
Busch Gardens
Busch Gardens includes rides, games, shops, and Live entertainment. At desert outposts, jungle glades, and a game preserve, you will spot Hundreds of varieties of wildlife, from apes to zebras.
Thank You………!!!!