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Don’t let it flow, get Touch ‘n’ Go!
Demi, Francesca, Nathan and Jonathan.
Illusion productions presents…
TOUCH AND GO!!
About our deodorant
We have named our deodorant ‘Touch ‘N’ Go’. We think that this name is short and snappy and represents what our target audience would want from our deodorant. They would want a deodorant that they can spray quickly and be refreshed instantly. With a touch on the top of our deodorant can our spray is released, this is unique as most deodorant cans you would have to push pressure down
on the lid of the can to release the spray.
Throughout the process of deciding what the name of our product is going to be and what slogan would be best, we used things such as, focus groups and pole everywhere to find out what our target
audience thinks would be best.
UNIQUE SELLING POINT
Our Unique selling point is that our bottle is touch sensitive, meaning that you have got to press the top down like a normal deodorant spray, but instead you just have to touch it with your finger and the rest is magic.
Target audience
Our target audience is focused on teenage boys and upwards. We have used a model that is around that same age, so that they can relate to the model more. He shows a sporty and active side in the advert to represent the purpose of the
product.
Target audience
Our target audience is focused on teenage boys and upwards. We have used a model that is around that same age, so that they can relate to the model more. He shows a sporty and active side in the advert to represent the purpose of the
product.
