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The truth about loyalty points in customer loyalty points or crm

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Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.

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Page 1: The truth about loyalty points in customer loyalty points or crm
Page 2: The truth about loyalty points in customer loyalty points or crm

I BELIEVE IN LOYALTY

Page 3: The truth about loyalty points in customer loyalty points or crm

BUT NOT IN LOYALTY POINTS

Page 4: The truth about loyalty points in customer loyalty points or crm

HERE’S WHY…

Page 5: The truth about loyalty points in customer loyalty points or crm
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ONE SUCH MAIL

Page 7: The truth about loyalty points in customer loyalty points or crm
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40 LITRES OF FUELS ANNUALLY

Page 10: The truth about loyalty points in customer loyalty points or crm
Page 11: The truth about loyalty points in customer loyalty points or crm
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40 litres X Rs. 74 per litre = Rs. 2,960

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Page 15: The truth about loyalty points in customer loyalty points or crm

Annual

Spends

72,000

60,000

1,08,000

2,40,000

4,80,000

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THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.