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Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.
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I BELIEVE IN LOYALTY
BUT NOT IN LOYALTY POINTS
HERE’S WHY…
ONE SUCH MAIL
40 LITRES OF FUELS ANNUALLY
40 litres X Rs. 74 per litre = Rs. 2,960
Annual
Spends
72,000
60,000
1,08,000
2,40,000
4,80,000
THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.