THE STAR IMAGE OF OUR ARTIST

HOW ARE WE GOING TO MAKE OUR ARTIST ORGANIC? Our artist will be playing a guitar in the music video to demonstrate

his authenticity and that the focus is on the music.. There won’t be any dancing as this is a standard feature of music

videos for synthetic artists. Our artist will also be wearing very casual clothing which hasn’t been

cleverly styled as appearance isn’t as important for organic artists as it is for synthetic artists.

In nearly all music videos for synthetic artists, most of the camera shots are of the artist, however a lot of the shots in our organic music video are of the girlfriend without the singer to show the narrative.

WHAT IS THE ARTIST WEARING?

The artist will be wearing casual clothing to emphasise his organic star image as he hasn’t been styled to appeal to an audience, but has decided upon his own style. This laid back and relaxed style will be reflected in his narrative character who is just being himself and would like his girlfriend to be herself, instead of pretending to be someone she isn’t. He will wear a hat which again emphasises that he has his own style as his hair can be messy. He will also have a rucksack for the school scenes.

WHAT OTHER ARTISTS ARE SIMILAR?

Hozier

Tom Odell

George Ezra

HOZIER

Hozier plays the guitar like our artist He writes his own songs which further shows him to be

organic His music is less auto-tuned than synthetic artists and

is his natural voice His clothing appears casual and laid back and his hair

is long and messy which demonstrates him to be an organic artist who makes his own stylistic decisions

He has simple performances with no dancing and so purely displays his musical talents rather than being distracted by other elements – it is just a man and his guitar

TOM ODELL

Tom Odell plays the piano in his music videos and live on stage

He also writes his own songs and isn’t handed them by his record label

Like our artist, there is no dancing in his videos or whenever he performs as the focus is on the music

He also has casual clothing and long hair that hasn’t been styled

Image is not a key feature of this artist, instead it is his songs that he takes pride in

GEORGE EZRA

George Ezra also plays guitar He writes his own songs from his experiences His casual clothing isn’t very outgoing and doesn’t stand

out much like the other artists so nobody is distracted from the music

There isn’t any dancing during his performances either so people are not distracted in this way

He is able to relate to his audiences well as his performances are simple and toned-down without a lot going on

TARGET AUDIENCE OF INDIE/ORGANIC ARTISTS Our target audience is the same as the previous artists shown. Organic artists tend to have a larger range of audiences as they are

natural and laid back and so can appeal to many different people, whereas synthetic artists are usually constructed to be aimed at a younger, specific audience.

From our research that we have done, shown in other blog posts, we can see that the older end of the audience may like this type of genre but may not necessarily watch the video because it is not part of their generation as music videos were much less common many years ago.

The song may not attract as large an audience as some synthetic artists, but the overall range of ages that it may appeal to is larger as it should achieve an audience of people of ages from around 15-40.

WHAT IS THE ARTIST DOING IN THE MUSIC VIDEO TO SELL THEIR STAR IMAGE?

Our artist will be playing guitar in a few shots in the music video to connote that he is an organic artist who plays his own instrument

His clothes also helps show that he is organic as it is not fancy clothing

He won’t be dancing as dancing is standard in synthetic videos

WHAT FONT WILL WE USE TO SELL HIS IMAGE?As a group we haven't chosen a specific font but we have some ideas of how we might want it to look:

We could use a font that looks handwritten to connote that the artist has a personal connection to the song/album

We could make it a soft colour to demonstrate that he is a natural artist

The artist’s name should be in bold instead of the album itself to get the artist’s name out there and noticed as he is a new artist