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In this session you will learn how to maximize your content stream “Steam Marketing”, gain insight into what topics your consumers want to be engaged on “crowd sourced topic trending” and drive relevant content automation. With the growth of Facebook and Twitter continuing brands are allocating more budgets towards social marketing those who harness the stream with measurement and conversion into tangible events will benefit the most from the brands to consumer social graph. Speaker Chase McMichael
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Twitter @chasemcmichael @[email protected] http://blog.infinigraph.com.
“Stream Marketing & Content Automation – Drive Actions Drive Results”
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ACTIVITY STREAMS ARE NOW SERIOUS MARKETING
Every 20 years, a new widespread form of enterprise collaboration has been adopted
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YOUR CUSTOMER’S FEED IS THE KEY
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TWITTERVERSE – LOTS OF TOOLS
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CHOOSE WISELY WITH A PLAN
Tools do not create action strategies, consumer engagement does
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CONSUMERS DEMAND RELEVANCE
Drinking from social media fire hose -- are we entering Facebook Fatigue?
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WHEN A POST GOES EPIC
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GOT INFLUENCE?
Influence is not based on popularity, but on impact within a given market
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TWEET - 2 - CLICKS
Customers know what they like…
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THE STEAM IS NOT YOUR INBOX
The stream is like a stock ticker not an e-mail inbox
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POSTS WITH HIGH CLICKS – GOOD FOR REPOSTING
970 Clicks
584 Clicks
Don’t fear your feed, multi-posting works
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STRATEGICALLY POSTING DRIVE ACTION
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DOES STEAM MARKETING WORK?
“Thanks to InfiniGraph… Complex.com received 30% more traffic”
Aleksey Baksheyev, Director of Technology Complex Media, Inc.
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KEEP IT SIMPLE STUPID
Quality breeds Quantity – focus on action
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CONTENT RESONANCE
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Life is not about being liked its about being effective
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CONTENT CONSUMPTION GRAPH
The challenge is knowing what to put in your feed!
The Content Stream by InfiniGraph
What is the health of your feed?
Before After
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WHAT IS SOCIAL INTELLIGENCE
Social Intelligence is:
Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph
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CUSTOMERS ARE THE BEST SOURCE
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CROWD-SOURCED RELEVANCE
Connect with those who are most active around similar brands and have friends connected to you
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CROWD-SOURCED TRENDING CONTENT
Feed your Feed with crowd sourced trending content
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VALUE IN A FOLLOW
A Facebook fan has no value.
Getting a Facebook fan to do something does.
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ACTION BASED ON RELEVANCE
1. Top content sources
2. Relevant consumer activity
3. Ranked consumers
Yields Actionable:• Content - Keywords• Connections - Insights
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THE PROBLEM
Be relevant to target consumers
“…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes
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EMPOWERING TARGETING
Without engagement, you won’t be moving the needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer - Yes
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TAKE AWAY
• Crowd sourced content interaction provides greater relevance
• The right content drives the greatest interaction “Own your content space”
• Reposting works with a little social intelligence
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THANK YOU!
Twitter @chasemcmichael @infinigraph
[email protected] http://blog.infinigraph.com. All rights reserved.
