Case Study for ‘Student Of The Year’

Movie Name:

Student Of The Year

Agency Name:

Everymedia Technologies Pvt. Ltd.

Objectives:

The aim of the whole campaign was to create maximum buzz around the movie. This was done by launching the three major stars Varaun Dhawan, Alia Bhatt and Siddharth Malhotra in a larger than life way.

Execution:

We communicated with an aim to focus on the ‘Competition of Life’ by connecting with the passions and emotions of the fans and followers on social media platforms.

For this we ran several contests, activities & used other assets like songs, dialogues, movie stills & Apps to promote the essence of the movie and generate more liking for the movie.

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Contests:

Assignment of the week

Every week a new ‘Assignment’ was given to the fans and we received over 50 entries for each assignment

Spot the ‘Student of the Year’ in your city!

Fans had to click the image of ‘Student of the Year’ hoarding and mail it to us

Disco Dance Contest

The fans had to do the signature Disco Step from the song and send the video to us

The video with the highest views was the winner [11,000+ views]

SOTYContest

Everyday we asked a question at 19:07 pm sharp! The Fan had to RT and Reply

Increased 200+ followers everyday during the contest

This contest did wonders and increased followers organically

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Innovative Games and Apps:

Fish Pond

Choose anyone from your students’ batch, shake the bowl and dedicate one line that pops out.

19,366 Visited the app

17,126 Played the game

3657 Repeated the play

Friends Circuit

Create a few circuit diagrams that allows people to add friends to relevant data

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6926 Visited the app

5763 Played the game

1132 Downloads

Result: (In a span of 91 days)

Facebook: Over 600,000 Fans

Twitter: Over 7,500 Followers

YouTube: Over 19 million views on the videos of the movie + The channel subscribers increased by over 16,000

Website Views: Over 44 Lakhs views

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