Claudia Titterton

Similar Product

Narrative

Conventions

Institution

Audience

Marketing

Contents

Rachel Keller is a journalist investigating a videotape that may have killed four teenagers (including her niece). There is an urban legend about this tape, the viewer will die seven days after watching it. If the legend is correct, Rachel will have to run against time to save her son's and her own life.

Narrative

Costume- Black Hair,

(death) white skin,

Dirt on clothing.

Location- Dark,

Mysterious,

Low key lighting

Isolated

Colours- Black

White

Sound- Slow, eary non diegetic music

Creaking

Screaming

Dialogue

Convections

DreamWorks SKG

BenderSpink

MacDonald/ Parkes Productions

Institutions

The target audience for the Ring is generally a teenage age. this means that the producers are aiming at a late

teens, early twenties age. This is also evident through the films plot, as some of the characters are student

aged people, which means the audience can therefore reference the characters better. A key part of the story

is also the television, and this indicates that it is for people more likely to be television literature, usually the

younger generation.

Thematic elements, disturbing images, language and some drug references.

Violence & Gore The movie is most known for it's horrifying scenes where the video is played. The rumour in the movie is

after you watch the video you die in seven days. The video shows bloody water, dead bodies, maggots

crawling, and lots of other disgusting things.

Profanity Mild

Frightening/Intense ScenesMore surreal than in your face scary.

Audience

In order to advertise The Ring, many promotional websites were formed

featuring the characters and places in the film. The film was financially

successful; the box office gross actually increased from its 1st weekend to

its 2nd, as the initial success led DreamWorks to roll the film into 700

additional theatres.

Posters and billboards were also used for advertising the film.

Marketing