How effective is the combination of your main product and ancillary

texts?

By Scarlett Diver

Research

• For the research of my music video and ancillary tasks, I looked at a range of examples, relating to the pop genre. I analyzed the different conventions of music videos and how the artist is portrayed. I interpreted these into my main product and ancillary texts.

DigiPak

• For my digipak, I wanted it to fit in with my main task so I used a picture from my shoot for the front cover and used other pictures relating to the video for the other sides. Because it is a pop genre, I interpreted some bold patterns into my digipak to make it stand out, like most music videos. I kept the colour scheme red to fit in with the theme of love.

Advert

• I still kept this in the same style as my music video and my digipak. The point of an advert is to promote the artist, the digipak and the music video. That’s why I made it black and put the pictures on top to make it really stand out and eye catching. It still fits with the pop genre.