A film friendly city.

It’s an exciting moment for...

• Brazil

• Rio

It’s an exciting moment for...

• The market in general

• The local industry

It’s an exciting moment for...

• Theatrical

• Pay TV

Brazil is a growing market...

• Theatrical

• CAGR 2008/2012

• Tickets sold: 13,7%

• Revenues: 22,5%

• Screens: 5,6%

Brazil is a growing market...

• Theatrical

• 2012

• Tickets sold: 148,8 million

• Revenues: US$ 820 million (10th)

• Films released: 328

• Local films: 82 (25%)

• Local market share: 10,2%

Brazil is a growing market...

• Theatrical

• 2012

• Majors: 68%

• Brazilian distribution companies: 32%

Brazil is a growing market...

• Theatrical

• 2013x2012 (January/June)

• Tickets sold: +1,6%

• Revenues: +8,7%

• Screens: +8,3%

• Digital screens: +35,8%

• Local market share: 18,8% (+376%)

• Pay TV

• Subscribers

• 5,4 million (2007)

• 16,2 million (2012)

Brazil is a growing market...

Brazil is a growing market...

• Pay TV

• Revenue

• US$ 3,5 billions (2007)

• US$ 10,5 billions (2012)

Brazil is a growing market...

• Pay TV

• New regulation law (12.485)

• Brazilian content quota

• Brazilian channels quota

• Expected demand growth (2015):

• 10x + TV series, programs etc.

• 20x + films

With a massive soft money system...

• 2003/2012: US$ 864 million

• Tax incentives (75%)

• Government investment (25%)

• Local production (TV series + Films)

• International coproduction under agreements (TV series + Films)

But with a “small” downside...

• Many different and very complicated mecanisms

• Slow and bureaucratic process

• Only 7,8% of the money through automatic support lines

• No specific line devoted to international coproductions

As Tom Jobimonce said...

• “Brazil is not for beginners.”

• So... You really need a local partner!

Rio is the main place for business...

• 2012

• 58% of all Brazilian films released

• 94% of all tickets sold by Brazilian films

• 9 films in the Top 10 Brazilian Box Office Hits (all invested by RioFilme)

• 50% of all international productions made in Brazil

Rio is the main place for business...

• Production companies

• Production services providers

• New and improved studios

• Qualified crew

• Rio Film Commission

• Strong local government support

And Rio has...RioFilme!

• P&A and equity investment company owned by the city

• Focused in boosting the development of Rio’s audiovisual industry

• Two investment lines: reimbursable (mainly automatic) and non-reimbursable

• Fast and not bureaucratic

• Market oriented

And Rio has...RioFilme!

• 2009/2012

• US$ 50 million investment

• 252 projects

• US$ 270 million contribution to Brazilian GDP

• 8.340 jobs

And Rio has...RioFilme!

• 2009/2012

• 32 films released

• 38 million tickets sold

• 51% domestic share

• 92,7% ROI with 51,6% of the films released

And Rio has...RioFilme!

• 2013

• US$ 25 million investment

• Film Finance Forum (August)

• Tribeca Rio (November 2014)

• RioContentMarket (February)

• Rio Intl' Film Festival (September)

And Rio has...RioFilme!

• Films

• TV series

• Pro training

• Facilities

• Festivals

• Theaters in favelas

• International productions

Polo Audiovisualdo Rio

• Barra da Tijuca (close to the Olympic area)

• Easy access, many hotels nearby

• 25.000 m2 of built area

• 16 studios, production offices, equipment rental, post-production, catering etc..

• US$ 45 million investment

• July 2016

Cidade doAudiovisual

• São Cristóvão (close to the Port Zone)

• 14.000 m2 of built area

• RioFilme and Rio FilmCommission HQs

• Studios, production offices, equipment rental, training center, multiplex etc.

• US$ 12 million investment

• July 2016

Thank you!shslf@mac.com@sergiosaleitao