From this chart I can see that the majority of Kooks fans that took the survey were female. This surprised me as I initially thought that the genders would be evenly split, however these results show otherwise. To conform to this result I will try and orientate my work towards a more female audience, but still appeal to both genders.

Age?

17 or younger 18-20

21-29 30-39

40-49 50-59

60 or older

90%

10%

This chart shows my second questions results for age. These results were as I predicted. Most of the Kooks fans are 17 or younger, and the rest were 18-20. This reflects the age of both the band as audiences tend to relate to music performed/involving their own age group.

70%

Gender?

Female Male30%

3. How do you view life?

As a voyage and adventure of discovery

As an oppertunity to aquire status

As an oppertunity to succeed and get to the top

As an oppertunity to be enlightened.

To stay safe, secure and be with family

To escape and live for today, not aspiratons

To survive and celebrate the past.

88.9%44.4%

11%

I then asked how the fan views life, for this would give me a good understanding of which “kind of person” the majority of Kooks fans were. I chose a line describing how each of the seven types with rubicon&Youngs system views life as an answer. I was correct in my assumptions that the majority of Kooks fans are “Discoverers”.

To further confirm that The Kooks fans are “discoverers” I asked the question of whether the fan was interested in travelling, which is a big trait of the discoverer. The result came out as a unanimous 100% interest in travel.

What do you enjoy?

Going to festivals going to gigstravellingwalkingsportscarsbeauty

To get a deeper understanding of the kooks audience and to further my research I asked the fans to select any activities they enjoyed from a list provided. The top three sections which were almost evenly selected were attending festivals, attending gigs and travelling. These hobbies/interests fit well into the criteria of a kooks fan being a “discoverer”

For the next question I asked fans to describe in their own words why they liked The kooks. As this would be hard to display in a pie chart, I entered the answers to make this word cloud on www.wordle.com which displays some of the most common words found in the text. Buzz words seen here such as changing, different, new, exciting fit the genre well and the audience profile.

What genres do you listen to?RockMetalScreamoAcousticFolkClassicalSinger/songwriterR&BHip HopPopIndieOther

As music taste is always a very mixed and personal aspect of a person’s interests I decided to gain a further understanding of the kooks fan by asking what genres they listen to. The largest genres came out as acoustic, indie, rock and folk music. This will be useful information to give me an idea of audience profiles for different genres.

What is really important to you?

FriendsFamily & SecuritySucceedingControlEvery day survivalStatus

For my final question of the survey I asked the fans what is most important to them. I chose a definition from the Young &Rubicam system of what each “core need” in life was for each section. The hugest result being friends fits the discovers prioritys.