INDEXPress junkets

Trailer

Posters

Viral campaign

Merchandising

The press conference for the production was held at Mayfair Hotel in London which has been utilised for many past film events including the BFI film festival. The hotels screening room is capable of holding up to around 200 people along with the 8 meter stage which is frequently used by speakers and in this case the presenters for the Skyfall press conference, whilst still allowing enough room for lighting and camera crew. The conference consisted of the cast, crew and a showcase screen which displayed clips and pictures from the new Bond film.

The group that has been selected for the viewing of the press conference is most likely a mixture of intended target audience members in the hope of receiving varying feedback on the progress that is being made to the final product.

The event was attended by not only the main cast but also The times, BBC news, and the daily telegraph along with Empire magazine in the hope of producing a suitable review of the over all presentation for the work being done.

The press conference was hosted by EON productions who were also responsible to much of the work going into Skyfall such as equipment and marketing. The intention was to try and capture the publics attention about the event in the hope of capturing more peoples interests for when the final cut of the film is released in October. Also by making the fans wait for the final result this helps to build up tension and suspicion about what the final outcome of the product will be.

Press Junkets

TrailerWhat many media productions have realised is that the best way to approach methods of advertising a film is to utilise the trailers in an environment where they would be most appreciated by the viewer. Locations like these include cinema, theatre and television.

To help convince viewers, a video was released across the web stating that a press conference was to be held within on of the main locations of the film. The video also stated that much of the film would be produced in London as well as locations including China, Shanghai, Scotland and Turkey.

The trailer itself has not yet been released but to keep audiences occupied they are frequently posting banners and interviews explaining crucial factors about the progress of the film. These videos often consist of one to one interviews with either main actors such as Daniel Craig or crew members for the film such as the director where they reveal factors about their roles and how they have adapted their work for the purpose of the final production.

Posters Probably one of the most effective and yet simplest ways towards

advertising the film is with large scale posters which can be placed within well visited areas such as underground stations as well as popular locations in order to try and grasp the audiences attention including Covent gardens and Kingston street. The posters are designed with specific colour codes in order to make them standout to the target audience.

Normally most posters would display a great deal of information in order to help them to understand what the film is but with Skyfall a minimal amount of information was needed as certain aspects of James Bond such as Daniel Craig have been around for so long that the audience take them for granted. So when people see this poster they immediately acknowledge that the film is to do with the modern James Bond franchise, so all that needs to be displayed is the name of the film and the date which is displayed at the bottom.

An example of a recent poster design to promote the release of Skyfall

Viral campaignTo keep the target audience of the production occupied until the release of the first trailer a website dedicated to the film has been released to the public, keeping viewers updated about any progress that is made towards the final production of the film. The website includes recent ads for the production such as posters and commentary from the actors, producers and even the director himself. The latest posting for example was stated by Daniel Craig and said that the film has no past connections to Casino Royale or Quantum of Solace and that the premiere is due to be shown on the 26th October 2012. The website also includes exclusive interviews with many of the actors working on the production, each stating their own opinion on the progress of the film along with commentary from the director himself discussing aspects such as locations, effects and certain hints towards the final plot. Film banners are often used in order to advertise these campaigns on popular social websites such as Facebook and Twitter in order to allow people to view pieces of uploaded footage as well as being able to keep up to date with what information is being given.With this much information being given out it is easy for people to decide on whether or not the film would be suitable for them for they have easy access to all of the necessary information needed about the film such as the genre, characters, plot etc.

Merchandising

Marketing: Shortly after filming began, a photo from production every Friday was posted on the main twitter board for Skyfall, showing a clap board from a scene that had been shot in the preceding week. The first official image from the film was released on 1 February 2012, showing Daniel Craig as James Bond in a scene set in Shanghai. Other brands are also assisting in the marketing production of Skyfall including Heineken whom are releasing an advert starring Daniel Craig in order to celebrate the 50th anniversary of the James Bond series. The brand will focus its efforts on creating new levels of excitement for the film in establishments and retail stores across multiple markets across the world.

Merchandising: It is far likely that the merchandising for Skyfall will best suit the younger generation as this is the age group that the modern releases of James Bond intends on aiming for. To perhaps show their interests many members of the target audience might choose to invest in certain related products such as games and posters in order to express their interests and feelings for the films.