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The co-founder of Playmous will look back on the evolution of Tap the Frog game series – from Flash game to some ten million downloads on iOS and Android. He will talk on the key factors of successful product launch on mobile platforms and what made Tap the Frog a hit – from the concept to particular game elements.
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Tap the Frog: from Flash to the top on
iOS and Android Anton Volnykh, CEO
Playmous
Who are Playmous?
First product launched in 2012
‘Boutique’ publishing model
Quality over quantity
Several new games in 2013 with various teams in Russia and CIS
Click the Frog
Launched as free flash game on games1.com
10 million game sessions
Tap the Frog: Doodle
Launched on iOS in 2011, Android version launched in 2013
10+ million players on iOS, 2+ million on Google Play in 3 weeks
Consistent 4.5-star rating
Tap the Frog
Launched February 2012 on iOS
Perfect 5-star rating, 1,000,000+ paid downloads
Top 5 game in 15 countries, no.1 across Europe
Success factors
Success factors
PRODUCT MARKETING
The character
The character
The gameplay
Ranking system
Tap the Frog update v.1.2
Launched 13 months after the initial release
5 all-new mini-games (now 20 total), new IAP features
Tap the Frog update v.1.2: new features
New ‘Clocks‘ feature to improve your results
All mini-games instant unlock, Magic Bag to gain ranks faster
Retention is a key factor for IAPs
The three kings of game marketing
On-Deck Promo
In-House Promo
Marketing Campaign
On-deck Promo
In-house ads
In-House Promo
In-Game Promo
Partner Network
In-house ads
In-house ads
Marketing Campaign
User Acquisition
Social Networks
Media (Reviews)
Campaign banners
Tap the Frog Facebook community is excited!
After 6 months of developing Android version, the wait is finally over Facebook announcement post has reached 250,000 people
Reviews Pocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packed full of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk
