Playable Magazine

Ville KormilainenMediaBizLab 2011

Problem

• Volumes of printed media are going down

• Digital magazines and books = just magazines & books in different format

• Games & gamifying is taking space from traditional media

Solution: Playable magazine

• ”Combines core elements of magazine with core elements of casual gaming.”

Magazine: Core elements

• Feeling• Information• Mirror to yourself• Branding yourself to certain group• Prevent boring• Spending time• Educational• Freedom to choose

Games: Core elements

• Achievements• Skills• Fun• Progress• Escaping from this world• Spending time

Playable magazine: core elements

1) Contest with communityAchievements, skills, progress, education

2) RelaxingFun, feeling, escaping from world, mirror

3) PersonalizationAvatars, branding yourself to certain group, select articles, dig deeper

Angry magazine??

+ =

Revenues

• App Sales• Branding & personalizing the magazine

(avatars, special articles, secret levels, hidden pictures, hidden stories…)

• Advertisement• Games by advertisers• From digital to analog: posters, stickers, toys…

Possible target groups:

• Angry Birds target group? Anyone from one to 99.

• Easy target groups: kids able to read, teenage girls, teenage boys

• Other target groups: +35 mothers with kids, older people, kids not able to read, fashion fans, cooking fanatics…

How to?

• Build a concept in co-operation with existing magazine

• Focus on making universal gaming concepts suitable for all kinds of magazines

Challenges & possibilities

Challenges:Costs a lotNeeds developer fitted to editorial team

Possibilites:Costs can be cutted down with scalable conceptUltimate possibility for magazine industry (and newspapers also!)