Playable Magazine
Ville KormilainenMediaBizLab 2011
Problem
• Volumes of printed media are going down
• Digital magazines and books = just magazines & books in different format
• Games & gamifying is taking space from traditional media
Solution: Playable magazine
• ”Combines core elements of magazine with core elements of casual gaming.”
Magazine: Core elements
• Feeling• Information• Mirror to yourself• Branding yourself to certain group• Prevent boring• Spending time• Educational• Freedom to choose
Games: Core elements
• Achievements• Skills• Fun• Progress• Escaping from this world• Spending time
Playable magazine: core elements
1) Contest with communityAchievements, skills, progress, education
2) RelaxingFun, feeling, escaping from world, mirror
3) PersonalizationAvatars, branding yourself to certain group, select articles, dig deeper
Angry magazine??
+ =
Revenues
• App Sales• Branding & personalizing the magazine
(avatars, special articles, secret levels, hidden pictures, hidden stories…)
• Advertisement• Games by advertisers• From digital to analog: posters, stickers, toys…
Possible target groups:
• Angry Birds target group? Anyone from one to 99.
• Easy target groups: kids able to read, teenage girls, teenage boys
• Other target groups: +35 mothers with kids, older people, kids not able to read, fashion fans, cooking fanatics…
How to?
• Build a concept in co-operation with existing magazine
• Focus on making universal gaming concepts suitable for all kinds of magazines
Challenges & possibilities
Challenges:Costs a lotNeeds developer fitted to editorial team
Possibilites:Costs can be cutted down with scalable conceptUltimate possibility for magazine industry (and newspapers also!)