PRESENTED TO: SIR FARHAN GILAANI & MBA (1ST SEMSTER)

PRESENTED BY: MUHAMMAD OMER YOUSAF SYED FRAZ RAZA AHMED MAAZ MUHAMMAD USMAN USMAN KHAN

Background The world-renowned Pizza chain, globally known as ‘Pizza Hut’, was initiated in the year 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. Pizza Hut Inc., commonly

referred to simply as ‘Pizza Hut’,

is an American restaurant chain and

international franchise that offers a variety of

delicious Pizzas alongside other mouth-watering menu

items including a wide range of Starters, Soups &

Salads, Pastas, Sandwiches , Desserts and Beverages.

FRANK CARNEY & DAN CARNEY Opened the first hut

Background

Pizza Hut Inc., commonly referred to simply as ‘Pizza Hut’,

is an American restaurant chain and

international franchise that offers a variety of

delicious Pizzas alongside other mouth-watering menu

items including a wide range of Starters, Soups &

Salads, Pastas, Sandwiches , Desserts and Beverages.

Pizza Hut is a subsidiary of Yum! Brands, Inc. There are

more than 6,000 Pizza Hut restaurants in

United States, and 5,600+store located in 94 other countries across the World.

The first Pizza Hut restaurant was only small, with enough room for 25 seats

The building looked like a hut... Pizza hut was born

PIZZA HUT'S VISION

Pizza Hut's vision is to be the world's best quick service restaurant

experience. Being the best means providing outstanding quality,

service, cleanliness and value, so that they make every customer in every restaurant smile. To achieve their vision, they are focused on

three worldwide strategies:

OUR VISION

Be the Best Employer

Deliver operational excellence

Achieve Enduring Profitable Growth

PIZZA HUT'S MISSION STATEMENT

Pizza Hut serves millions of pizzas everyday to millions of customers worldwide. But our plans are like our pizzas - BIG!

OUR MISSION

To be the most lover n trusted restaurants of the world

Our Passion

Great People Great Pizza & Great Time

Pizza Hut Pakistan Pizza Hut initiated its operations in Pakistan with its

first restaurant way back in 1993. The journey that started then continues to this day, as the

chain consists of over 43 outlets spread all across Pakistan, and is arguably the largest restaurant chain in Pakistan. Karachi – the business hub of the nation – also serves as the most populous consumer focal point for Pizza Hut in Pakistan.

The team at Pizza Hut has launched various amazing flavors and toppings during our time here

In addition to our beloved and timeless classics, and

continually strives to deliver new and ever-better tastes.

Pizza Hut Pakistan

The critically acclaimed topping, Chicken Tikka, which has swept the world since its creation, was introduced for the first time in Pakistan. Our Customers prefer us because of our innovative products and concepts, and the consistently high level of services and standards that we set and

meet every day. This is the mantra we uphold in all our restaurants, touching the lives of hundreds and thousands on a daily basis.

Fun Facts in Pizza Hut History

Pizza hut are the world's largest user of cheese, one of their secret recipes is the Insider pizza and that alone uses a pound of cheese. on each pizza. Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of

cheese. Pizza Hut uses more than 300 million pounds of cheese annually. To make that amount of cheese requires 360 million gallons of milk. Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about

170,000 dairy cows to produce it.

They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year.

Fun Facts in Pizza Hut History In 2010 Pizza hut history was made again, when they were the first national pizza franchise to allow their customers to

order online in Spanish. Ringo Starr (the drummer of the Beatles) played in a Pizza Hut commercial in 1995, together with The Monkees.

Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial.Pizza Hut sponsored a pizza delivery to the international space station. One of the bad guys in the movie Spaceballs is called Pizza the Hutt. The oldest Pizza Hut that is still functional is in

Wichita, Kansas.

PRODUCT LINE &

PRODUCT DIFFERENTIATION

PRODUCT LINE

Starters Soupes & SaladsPastasSandwiches PizzasDesserts Beverages

CHICKEN WINGS ▲Oven baked hot & spicy chicken wings.

Rs. 170 for 6 Pcs.Rs. 320 for 12 Pcs.

STARTERS

STARTERS

SPICY WEDGES ▲Crispy potato wedges covered with spicy herbs

& seasonings.Rs. 105

STARTERS

BEHARI CHICKEN SPIN ROLLS ▼4 pieces of spin rolls, rolled in

Tortilla bread, stuffed with our special behari chicken chunks, sweet corn and jalapenos.

Served with a sauce for dipping.Rs. 245

GARLIC BREADFour pieces of freshly baked French bread with garlic

butter & herb toppings.Rs. 105

  GARLIC BREAD SUPREME

Four baked pieces of garlic bread smothered with melted, real mozzarella cheese.

Rs. 145 

GARLIC MUSHROOMSSliced mushrooms, oven baked in garlic butter, served piping hot with

garlic bread.Rs. 145

STARTERS

SOUPS AND

SALADS

SWEET CORN AND CHICKEN SOUP ▲A prelude to a perfect meal - our very own thick chicken soup with sweet corn, chicken

and fresh vegetables.Rs. 85

SOUPS AND

SALADS

MEXICAN TOMATO BEAN SOUP ▲A rich combination of our creamy tomato soup, corn, red kidney beans, cabanossi, fresh vegetables and boiled macaroni. A little on the spicy side – this one

is quite a treat!Rs. 85

SOUPS AND

SALADS

SALAD BAR ▲A scrumptious variety of garden fresh vegetables

that will tempt you to create your very own favourite salad topped with our classic dressings.

Rs. 270 per visit

PASTAS

LASAGNA FLORENTINE ▲Classic layers of lasagna noodles filled with rich meaty sauce and topped with Alfredo spinach sauce and mozzarella cheese. A

hearty dish for a hearty appetite!Rs. 309

PASTAS

CREAMY TOMATO PENNE ▲Penne pasta covered in a rich and flavorful

tomato cream sauce, tender chicken strips and mushrooms. Topped with mozzarella cheese

and freshly chopped parsley.Rs. 309

PASTAS

FETTUCCINE ALFREDO ▼We mix fettuccine noodles with

Chicken strips and a rich and creamyAlfredo sauce and top it off with mozzarella

cheese and freshly chopped parsley.Rs. 309

PASTAS

SPAGHETTI BOLOGNAISE ▼A dish of hearty and meaty sauce

With mushrooms, served over Spaghetti noodles, topped with mozzarella

cheese.Rs. 309

SANDWICHES

PHILLY STEAK SANDWICH ▲Succulent philly steak shavings, lettuce,

cucumber, tomato, mustard, mayo, mozzarella and parmesan cheese on our signature

sandwich bread.Rs. 349

SANDWICHES

MEXICAN CHICKEN SANDWICH ▼A hearty sandwich of our own

marinated spicy chicken breast fillets, garlic mayo, lettuce, cucumber, tomato and mozzarella cheese.

Rs. 299

SANDWICHES

TUNA MELT SANDWICH ▼Here’s a treat for seafood lovers!

Tuna, black olives, onions, lettuce, jalapenos, parmesan and mozzarella cheese served on

our famous bread.Rs. 289

DIFFERNERT TYPES OF BASES

This one made Pizza Hut famous! This is the perfect thick and tasty golden crust, crispy on the outside, soft and chewy on the inside.

Our thin crust is perfectly baked so you can taste the delicious flavor of each of your favorite toppings along with a crispy crunch.

A ring of soft melted cheese is baked right into the crust. The pizza you‘ll want to eat backwards!

An exciting twist to the stuffed crust pizza, now enjoy a spicy seekh kebab baked into the crust.

PIZZA’S

•SUPREME▲ 

A delicious combination of 6 tasty toppings: beef pepperoni, cabanossi, beef, onions, green peppers and mushrooms.

•CHICKEN SUPREME ▲ Spicy chicken, chicken fajita, smokedchicken, onions, green peppers,olives & mushrooms. Regular Rs. 529 / Large Rs. 769(Pan or Thin)Large Rs. 869(Stuffed Crust or Seekh Kebab StuffedCrust)

•SUPER SUPREME ▲Enjoy a delightful blend of beef pepperoni, smoked chicken, cabanossi, beef, onions, green peppers, olives & mushrooms with double the amount of topping. Regular Rs. 559 / Large Rs. 809(Pan or Thin)Large Rs. 909(Stuffed Crust or Seekh Kebab Stuffed Crust)

PIZZA’S

CHICKEN TIKKA ▲A specially developed recipe for Pakistan – topped with chicken tikka andonions.

CHICKEN FAJITA ▲An authentic taste of Mexico, marinated chicken, onions and green peppers with special herbs and spices.

 THE EURO ▲A scrumptious combination of mushrooms, green peppers, cabanossi, smoked chicken, tomatoes & olives.

 FAJITA SICILIAN ▲A delicious blend of fajita chicken, onions, green peppers, green chillies and lots of cheese.

 AFGHANI TIKKA ▲A new addition - topped with Afghani Tikka chunks and onion on a special creamy pizza sauce. 

Regular Rs. 509 / Large Rs. 749(Pan or Thin)Large Rs. 849(Stuffed Crust or Seekh Kebab Stuffed Crust)

PIZZA’S

SHAWARMA PIZZA ▲An innovative treat- sure to become a housefavorite! This pizza boasts of loads ofLebanese style meat, onions, olives,tomatoes, jalapenos and mozzarella cheese.Specially garnished with a shawarma sauce,this one’s sure to excite!.Regular Rs. 549 / Large Rs. 779(Pan or Thin)Large Rs. 879(Stuffed Crust or Seekh Kebab Stuffed Crust)

BEHARI CHICKEN PIZZA ▲  Another sizzling innovation! Behari masala marinated chicken chunks, onion, green chillies - topped with loads of mozzarella cheese and specially garnished with fried onion, ginger juliennes, parsley and a wedge of lemon!Regular Rs. 549 / Large Rs. 779(Pan or Thin) Large Rs. 879(Stuffed Crust or Seekh Kebab Stuffed Crust) 

PIZZA’S

MEAT LOVERS ▲A combination of three delicious types of meat - pepperoni, beef & cabanossi.Regular Rs. 509 / Large Rs. 749(Pan or Thin)Large Rs. 849(Stuffed Crust or Seekh Kebab Stuffed Crust)  

HOT & SPICY ▲For those who like it hot – green chillies, beef, onions & tomatoes.Regular Rs. 509 / Large Rs. 749(Pan or Thin)Large Rs. 849(Stuffed Crust or Seekh Kebab Stuffed Crust)

PIZZA’S

CHEESE LOVERS ▲A massive layer of melted 100% real cheese.Regular Rs. 529 / Large Rs. 769(Pan or Thin) Large Rs. 869(Stuffed Crust or Seekh Kebab Stuffed Crust)  

VEGGIE LOVERS ▲A colorful medley of tomatoes, onions, mushrooms, black olives & green peppers.Regular Rs. 509 / Large Rs. 749(Pan or Thin)Large Rs. 849(Stuffed Crust or Seekh Kebab Stuffed Crust)

PROCESS

Ready to cook frozen

food martial

Initiator Processing

Serving counter

Delivery to customer

DESSERTS

STRAWBERRY CHEESECAKE ▲A scrumptious strawberry flavored cheesecake, generously topped with strawberries and thick strawberry sauce; garnished with sauce and whipped cream. A sweet way to end the day!Rs. 195 

Lemon Cheesecake ▲Rich and creamy New York style cheesecake garnished with smooth chocolate sauce. The classic you just have to have! Rs. 195

DESSERTS

CHOCOLATE CHEESECAKE ▲A chocolate lover's dream! This dark chocolate cheesecake comes with real chocolate chunks and is topped with dark chocolate shavings, garnished with whipped cream and a drizzle of chocolate sauce.Rs. 195

ICE CREAM ▼Two scoops of ice cream (strawberry, chocolate or vanilla) topped with your choice of chocolate or strawberry sauce, with wafers.Rs. 105

DESSERTS

TRIPLE TREAT ▼Have your cake and eat it too! Three easy-to-eat sized slices of our scrumptious Lemon, Strawberry and Chocolate cheesecakes. A treat for the whole family!Rs. 290

BROWNIE A LA MODE ▼A spectacular serving of the ultimate brownie, topped with arch chocolate sauce, served with a scoop of vanilla ice cream, topped with a cherry!Rs. 205

CHOCOLICIOUS BROWNIE ▼A rich and decadent treat made with the finest chocolate, perfect ending for your meal.Rs. 155

SOFT DRINK ▲Rs. 85 Serves 1Rs. 260 Pitcher Serves 4 

BEVERAGES

FRESH LIME ▲Rs. 85 Serves 1Rs. 260 Pitcher Serves 4

MINERAL WATERRs. 50 SmallRs. 95 Large

ORANGE JUICERs. 85 

CAPPUCCINORs. 70

COFFEERs. 70

Hot TeaRs. 50

PRODUCT DIFFERENTIATION

Pizza Hut products can be differentiated on the basis of following attributes.

Reliability of product

Features of product (presentation packaging etc.)

Style (product’s look and feel to buyer)

Symbols or trade mark of Pizza Hut

PRODUCT DIFFERENTIATION

There is very little seasonally is present in the product of Pizza Hut. If you analyze the trend of sales for Pizza Hut, it will be clear that that sale have been increased during Summer vacation.

At week ends

After mid night

At special events e.g. Eids , New year night Independence Day etc.

SEASONALLY

At Pizza Hut we are proud of the quality of our food and passionate about providing a vast selection for our customers to choose from. We have put together all the nutritional information you could need so that you can balance your menu choices and have the full picture of what's in your Pizza Hut favorites !

NUTRITIONAL INFORMATION

MANAGMENT

MAINTENANCE MANAGEMENT

1) For the purpose of managing as well as maintaining machines there is GPM (General Purpose Maintenance) person available at every pizza hut outlet.

2) He know how to repair MACHINE, HOW TO change temperature and incase of any failure how to temporary make the machine work.

3) There is one IT person available to check system or software failure. This enables Pizza Hut to be prepared for any small breakdown affecting there business at any particular time. They have made a proactive management

MATERIALS MANAGEMENT

1. Since pizza hut has most of its inputs( vegetables, cheese ,topping sauce, imported vegetables) perishable, it has to be stored at a particular level of temperature.

2. This is done by Restaurant Support System of YUM Restaurants.

3. Whenever the things are taken from their Bills are issued to a particular outlet and these bills are paid monthly.

4. This has reduced loss due to spoilage by a great extent.

PHYSICAL EVDINCE a) Cleanliness , speed , quality and transparency

b) Attractive interiors

c) Extra care is given to make the joints children friendly

d) Various entertainment -Play areas for kids -music

 

QUALITY MANAGEMENTTo ensure stringent international bench-marks in the quality of products and services at all its restaurants across the world,

Pizza Hut has a mystery shopper program in which an unknown official visits a restaurant and evaluates it on certain

defined parameters called C.H.A.M.P.S. that stand for Cleanliness, Hospitality, Accuracy, Maintenance,

Product quality and Speed. Based on the report submitted by the official,

 This is the most important for a food chain like Pizza Hut. All the employees’ back of-the-house i.e. the kitchen assistants are trained accordingly. They are given extra classes in order

to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the

CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards.

ENVIONRMENT

MICRO

• Competitors• Supplier• Customer

MACRO

• P• E• S• T

Micro environment

CompetitorsSupplierscustomers

Pizza track

Italian pizza

Papa geno’s

LFC

Domino’s pizza

competitors

Suppliers

Pizza Hut is supplied by a corporation

called "Yum!," which uses

many different

suppliers from around the world, and

does business with several restaurant

chains worldwide

Customers

Pizza hut attracts its customers by evolving its

menu according to the needs of its customers

Pizza hut has introduced a range of products which are

suited to the pakistani people palate

Beside offering vegetarian pizzas it also offers non-

vegetarian pizza.

Macro environment

Political factors

Economic factors

Social factors

Technological factors

Political factors

1. As we know that political factors consists of laws government agencies and pressure groups that influence and limit various organizations and individuals in a given society

2. There are not many political factors in Pakistan affecting Pizza Hut as is lack of competition.

Economic factors

1. As we know economic factors are those factors that affect consumer buying power and spending pattern

2. . In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa

Social factors

1. Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. Every country has cultural norms, values, beliefs and religion which can affect the organization.

Technological factors

1. Baking and heating oven have improved our service efficiency

2. People can order pizzas online through internet

3. organization can advertise their products with much more faster pace

4. New vehicles have made their service more efficient

SWOT AnalysisSTRENGTHS

Good quality food

Brand identity

ISO certified

Full service dine in as well as delivery services

Birthday parties

WEAKNESSES

Parking facilities

Advertisings are very less

Still fewer outlets

No CSR (corporate social responsibility, a concept whereby organizations take responsibility for the impact of their activities)

Mostly in urban

SWOT Analysis

OPPORTUNITIES

More outlets should be open

More attractive environment

Attractive offers should be introduced

Diversify in products for taste as McDonalds

SWOT Analysis

THREATS

Many competitors entered in PAKISTAN like in Multan Pizza track, papa genos etc

Charges low price then pizza hut

Ethnic foods

SWOT Analysis

THANKS

FOR

LISTENING!!!!!!!!