Nokia Trends Lab

BriefingImplement Nokia Trends Lab, the international Nokia entertainment

platform, in Belgium and The Netherlands

Each event is filmed and turned

into a TV program, broadening

the reach

Central idea

Each event has a different artist

as mentor, inviting the audience

to participate in the creation of the

event

Functionalities of Nokia devices

are integrated in a creative way by

interactive displays, workshops,

tasks such as event reporter and

the show itself

Central idea

the show itself

6 events in Belgium and The Netherlands

for a total of over 5000 attendants

20 creative Labs with an average of

20 participants each

Results

20 creative Labs with an average of

20 participants each

Extensive communication

An ongoing experiment!