NIKE

CONTENTS :Introduction HistoryNike foundationAwards & recognitionMarketing strategiesSponsorshipsSwot analysis4P’SProductsCausesAffiliate brands

TYPE : publicINDUSTRY : manufacturing and designing sports wear and sports equipment'sFOUNDED : January 25, 1964 as Blue Ribbon Sports and came to be known as Nike, Inc. on May 30, 1978.FOUNDERS : Bill Bowerman and Philip KnightHEAD QUARTERS : Washington country ,oregon ,united states, (Beaverton, Oregon).LOGO : swooshSLOGAN : just do itPRODUCTS : athletic shoes, apparels, sports, equipment's and accessories .KEY PEOPLE : Philip K. Knight (Chairmen) and Mark Parker (CEO and President)

INTRODUCTION :

Originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athletic Philip Knight & his coach Bill Bowerman in January.

Initially operated as a distributed of Japanese shoe maker Onitsuka Tigar. In 1966 BRS opened its 1st retail store in California. By 1971 BRS- Onitsuka Tigar relationship ended. BRS used swoosh in 1971 and was registered with the U.S. patent and trade

mark on Jan 22nd ,1974. The First Shoe to carry the design that was sold to the public was a soccer

shoe named Nike (1971) In Feb. 1972 BRS introduced its 1st line of Nike shoes with the name Nike

derived from the Greek Goddess Of Victory. In 1978 BRS , Inc. . officially renamed itself as Nike , Inc. By 1980 Nike had reached a 50% of market share in the US athletic shoe

market and the company went into public The famous slogan for Nike… just do it was coined in 1988.

ORIGION & HISTORY :

Vision :

To bring inspiration and innovation to every athlete

in the world.

Closed loop

“If you have a body you are athlete”.

- Bill bower

man

Mission:

To be the world leading sports and fitness

company.

NIKE FOUNDATION:

The Nike Foundation leverages the power of insights, innovation and inspiration to stop the cycle of intergenerational poverty.

Girl Effect: There are 250 million adolescent girls living in poverty today, and they believe they are the most powerful force for change on the planet.

The girl effect is a movement. It's about making girls visible and changing their social and economic dynamics by providing them with specific, powerful and relevant resources.

2013

June 2013 C.K. PRAHALAD AWARDSApril 2013 CORPORATE REGISTER REPORTING AWARDSApril 2013 CR MAGAZINEMarch 2013 FTSE4GOODFeb. 2013 FAST COMPANY2012

Dec. 2012 CLIMATE COUNTSFeb. 2012 FOREST FOOTPRINT DISCLOSURE PROJECT2011 HUMAN RIGHTS COMPAIN

May 2011 CERES-ACCAMarch 2011 AMERICAN CARBON REGISTRYMarch 2011 CORPORATE RESPONSIBILITY MAGAZINE2010 WASTE MANAGEMENT & ETHISPHERE INSTITUTE

Oct 2010 NEWSWEEK 2010 GREEN RANKINGSOct 2010 MAPLECROFT CLIMATE INNOVATION INDEXMarch 2010 MAPLECROFT CLIMATE INNOVATION INDEXMarch 2010 CORPORATE RESPONSIBILITY MAGAZINE2009 INNOVEST/CORPORATE KNIGHTS INC.

2008 FORTUNE'SMOST ADMIRED COMPANIES

Feb 2008 RUNNING USA AND YOUTHRUNNER.COM2007 WORLD WILDLIFE FUND, I.D. MAGAZINE ,

BUSINESS WEEK & SB20

2006,2007,2008 FORTUNE MAGAZINE

AWARDS & RECOGNITION :

MARKETING STRATEGY:

Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.

Advertising

In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon. The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice.

Just Do It Digital

Became one of the most recognizable catch – phrases in the advertising which is belongs to Nike

Nike ID

It allows sports fans to customize Nike shoes and rating in the ads that made them famous

Nike 6.0

6.0 campaign, Nike introduced a new line of t-shirt that include phases such as “dope”, “get high” and “ride pipe”.

SPONSORSHIP:

Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.

Nike's first professional athlete endorser was Romanian tennis player .The first track endorser was distance runner Steve Prefontaine. Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales. On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder.

Nike was the official kit sponsor for the Indian cricket team for five years, from 2006 until the end of 2010. And also the current sponsor.

SWOT ANALYSIS:

Strengths:

Nike is a very competitive

organization.

Strong marketing strategy.

Contracts with 700 shops world wide.

Strong at research &

development.

Weaknesses:

The income of the business is

still heavily dependent

upon its share of the footwear

market.

The retail sector is very

price sensitive.

Lack of diversified

range of sports products.

Opportunities:

Producing sportswear

products from manufacturin

g waste

To develop products such

as sunglasses, sports wear

and jewellery.

Nike is a fashion brand

Threats:

It is exposed to the

international nature of trade.

The market for sports shoe & garments are

very competitive.

Competitors are developing

alternative brands to take away Nike's market share

4P’S

Product:

Nike has all range of products sports

footwear , apparel,

equipment's, accessories

Promotion:

Direct marketing

Advertising Public relations

Price:

Shoe ranges from 30$ - 400$

Clothing ranges from 30$ - 450$

Place:

Nike sells it products to about

20000 retail accounts in US &

almost 200 countries around

the world

NIKE CATEGORIES:

Nike action sports ( http://nikeinc.com/nike-action-sports ) Nike athletic training (http://nikeinc.com/nike-athletic-training) Nike basketball (http://nikeinc.com/nike-basketball) Nike football (http://nikeinc.com/nike-football) Nike football soccer ( http://nikeinc.com/nike-football-soccer) Nike running (http://nikeinc.com/nike-running) Nike sportswear (http://nikeinc.com/nike-sportswear) Nike tennis (http://nikeinc.com/nike-tennis) Nike women’s (http://nikeinc.com/nike-womens) Digital sport (http://nikeinc.com/digital-sport)

NIKE RUNNING :

NIKE EQUIPMENT'S :

NIKE BASKETBALL :

NIKE TENNIS :

NIKE FOOTBALL:

AFFILIATE BRANDS: NIKE, Inc.’s wholly-owned affiliates,

CONVERSE, INC. http://nikeinc.com/converse

HURLEY INTERNATIONAL, LLC http://nikeinc.com/hurley

JORDAN BRAND http://nikeinc.com/jordan-brand

NIKE GOLF http://nikeinc.com/nike-golf

CAUSES:

In 2012, Nike is listed as a partner of the (RED) campaign, together with other brands such as Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's tagline is "Fighting For An AIDS Free Generation"

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