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Sushant Palsra
Vivek Kumar
NEW MEDIA
IntroductionDefinition:
New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication. New media usually includes any and all of these: Online news, streaming video and streaming audio, 3-D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing capabilities, CD and DVD media, telephone and digital data integration, online communities, live Internet broadcasting
History1989: Tim Berners-Lee completes the original software for the
World Wide Web (WWW). He envisions the WWW as a shared information space within which people communicate with each other and with computers.
From 1991 to 1994 use of the original WWW server grows by a factor of ten each year as the world begins to take note of a new information phenomenon.
The Internet does not consist of a physical network. It is a loose system of connections between different computers, located all over the world.
The seed of “new media” is planted.
Features OF New MediaOn Demand Access any timeCreative User FeedbackDemocratization Of Media ContentEmpowers his users to define their own
news agendas.Globalisation And New MediaAs Tool for Social ChangeInteractivity And New MediaIndustry
New Media In JournalismBlogging Citizen and tradition journalismSocial networkingViral marketingSo many more…
Examples: Emails, Social Networking Sites, podcasts, RSS, Chatting.
Social NetworkingSocial networking: is the grouping of
individuals together into to specific groups, often using online networking services.
People have always social networked but the internet has opened up ways of doing it globally
Social bookmarking: is a way of sharing, storing, organising, searching, and managing web pages on the internet
April 18, 2023 New Media
April 18, 2023 New Media
Facebook• One of the most popular social networking
services in the world: over 100-million people have joined Facebook!
• Networks: Regional, national and interest group based. E.g.: South Africa, Wits University, TAC support group, fans of “Freshly Ground”
• Uses:1. Search for groups related to your story2. Put you in touch with sources3. Search for events
April 18, 2023 New Media
Convergence
April 18, 2023 New Media
• The internet is defined as: publicly available worldwide system of interconnected computer networks: made up of thousands of other, smaller business, academic, and government networks that provide various information and services, such as by electronic mail, online chat, and on the graphical, interlinked World Wide Web.
• Convergence is defined as: The process of coming together or the state of having come together toward a common point.
• Thus, taken together, Convergence and the Internet means the incorporation of the wide reaching and linking aspects of the internet with other mediums, in order to lead the technology toward a common point. This convergence has led to the development of new forms of media technologies.
(http://wiki.media-culture.org.au/index.php/Convergence)
Details OF The CompanyType SubsidiaryIndustry MediaFounded 2005Headquarters Mumbai,Maharastra, IndiaKey people Anil Ambani, ChairmanProducts Radio, Movies, Movies RentalParent Reliance Anil Dhirubhai
Ambani Group
HistoryReliance ADA Group acquired Adlabs Films
Limited in 2005, one of the largest entertainment companies in India, which has interests in film processing, production, exhibition & digital cinema.
Reliance BIG Entertainment made an entry into the FM Radio business through Adlabs Radio Big 92.7 FM
. Having won 45 stations in the bidding, BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations
HistoryBig Cinemas is India’s largest cinema chain
with over 516 screens spread across India, US, Malaysia and Netherlands.
The chain caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.
SubsidiariesReliance Broadcast Network Limited
Big 92.7 FM - Radio DivisionBig CBS - General Entertainment Channel DivisionBig Live - Events and BTL Activations DivisionBig Street - Out of Home Advertising DivisionBig Digital - Digital Content Development, Internet Radio,
Push Pull SMS and New Media DivisionBig Productions - TV Production DivisionBig Broadcasting - TV Broadcasting Division
Reliance MediaWorks Ltd Big ND Studios -Big Synergy - Non Fiction TV Production DivisionReliance MediaWorks (formerly Lowry Digital)BIG Cinemas - Movie Multiples Chain
Reliance Big Pictures - Movie Production & Distribution Division
SubsidiariesBig TV - Direct To Home Satellite TV DivisionBig Music - Record Label DivisionBIGFlix - Online Retail & Distribution DivisionBigadda - Online Social Networking DivisionDreamWorks Pictures (50% owned)Zapak - Digital and Online Gaming DivisionJump Games (ParadoX Studios)Big Animation (AniRights Infomedia)Big Home Entertainment - Home Video DivisionCodemasters (50% owned)Reliance Media Works Studio - Filmcity Mumbai
Latest HappeningsThe company forayed into the largely untapped
video rental market in India by acquiring BIGFlix and started further expansion.
The company plans to launch 20 TV Channels.In April 2008, Reliance Big Entertainment
acquired DTS Digital Images, a digital film restoration company based in Burbank, California.
On 15 July 2009, Reliance Big Entertainment and Steven Spielberg announced a joint venture with a funding of $ 825 million.
Recently, Big 92.7 FM launched a radio station in Singapore considering 8% of the population residing there Singapore is Indian.
Latest HappeningsThe company joined hands with the Amitabh Bachchan
family for a JV worth 1500 crores.On January 15, 2010, Reliance reportedly joined the bidding
for MGM.On April 5, 2010, they acquired a 50% stake in Codemasters.On May 28, 2010, they achieved the first ever Bollywood
cross-over into the Hollywood Box Office market in the opening weekend "Top Ten" list after releasing "Brett Ratner presents Kites (film): The Remix".
The 2009 Malayalaam flick Kutty Srank, produced by Reliance Big Pictures, was adjudicated the best film of the year at the 57th National Film Awards instituted by the Indian Government.
Latest HappeningsOn January 10, 2011, RMW opened its Hi-
tech Film Studio in Filmcity, Mumbai made with an investment of rupees 100 crores. It is termed to be among the most hi-tech studios in the world.
The studio is co-producing legendary director Steven Spielberg's upcoming film War Horse which is due for worldwide release in Christmas. Many other future projects from the director also have Reliance Entertainment as a major producer.
