MEDIA AND

ENTERTAINMENTANALYZE & COMPARITIVE STUDY AMONG FIVE FILMY CHANNEL AT A GLANCE………..

TEAM MEMBERS

• ASTOMITA BANERJEE• AYSHA MUNIR• SOURABH KR. HAZRA• BRAJENDRA DWIVEDI• BIKIRAN THAKUR• SANDIP NANDY

Indian Media & Entertainment Industry - Zooming ahead

Current Market Size was estimated INR 587 billion in 2009Over the next five years, the industry is projected to grow at a CAGR of 13 percent to reach the size of INR 1091 billion by 2014 Maximum growth expected in Television and Film segmentsMore than 450 television channels national and regional TV channelsOver 1,000 movies released annually (largest in the world)3.2 billion movie tickets sold annually (largest in the world)Over 350 radio stations 6,000 newspapers published, including the world’s largest circulated daily10,000 music tracks released annually Source: IMaCS Analysis, FICCI-KPMG 2009 Report

Major constituents

Breakup of Indian Media & Entertainment Industry

Outdoor Advertising2.5%

Live Entertainment2%

Internet Advertising0.3%

Print Media30.9%

Radio0.8%

Films19.3%

Music 2%

Television41.9%

Chart Title

Growth in Indian market

India’s Media and Entertainment Industry Year Size Per cent($ billion) growth

YEAR SIZE % GROWTH

2005 7.72 -2006 8.9 15.282007 10.4 16.852008 11.68 12.312009 12.56 7.35

2010E 13.94 10.992011E 15.82 13.492012E 18.22 15.172013E 21.04 15.48

Future market scope

• The global entertainment industry is projected to reach US$ 1.8 trillion by 2015

• The Indian Media and Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010

• Animations, multiplexes, new distribution channels, the use of Internet, are redefining the entertainment industry.

Market potential

Television Print Film Gaming Internet Radio Music0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

4.81

3.45

2.18

0.130.12 0.16 0.14

9.45

5.32

3.37

0.55 0.430.33 0.21

14% 9% 9%

33%28% 14% 8%

2008($ billion)

2013($ billion)

Per cent CAGR

What do the viewers watch?

Source: TAM Media Research

Genre wise Television Viewership Share in India

MASS ENTERTAINMENT39%

HINDI FILM CHANNELS

8%KIDS CHANNELS3%

REGIONAL CHANNELS38%

ENGLISH ENTER-

TAINMENT2%

MUSIC CHANNELS

1%

NEWS CHANNELS

5%

SPORTS CHANNELS4%

Zee Entertainment Enterprises Ltd.

•Launched in the October 1992 & keeps tab with 167 countries•Reach to about 500 million viewers globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand•Strong presence in the entire spectrum of TELEVISION, FILMS industry•Largest producer and aggregator of Hindi programming in the world, with more than 80,000 hours of original programming in the library

SONY ENTERTAINMENT TELEVISION

• Launch in October 1995• SET reaches more than 42 million households in India• SET is available in the United States, the United Kingdom,

Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia.

• SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.

• Strong presence in the entire spectrum of TELEVISION,FILMS industry

UTV

• Launch in May 2008• Among the top 3 Indian movie production

houses• Reach to about 150 million viewers globally• One of most experienced television content

houses in India• Strong presence in the entire spectrum of

gaming TELEVISION, FILMS industry.• Re-entry into Broadcasting with 5 channels

Star TV

• Launched in 1991 • Strong presence in the entire spectrum of TELEVISION

industry• Expected to continue growing rapidly and reach INR 371

billion by 2010 • STAR broadcasts over 60 television services in ten languages

to more than 300 million viewers across 53 Asian countries• Extended business to filmed entertainment, television

production, cable systems , wireless and digital services, direct-to-home services in partnership with other companies

SAHARA ENTERTAINMENT

• Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel.

• Sahara India Pariwar is the parent company for the Sahara Channels.

• Strong presence in the entire spectrum of TELEVISION,FILMS industry

• Reach to about 250 million viewers globally including USA, Africa, the Middle East, South East Asia, Australia, Canada , Europe.

PRODUCTS

Zee Entertainment Enterprises Ltd.

ZEE CLASSIC

ZEE CINEMA

ZEE PREMIER

ZEE CAFE

ZEE STUDIO

ZEE ACTION

ZEE TV Etc.

SONY ENTERTAINMENT TELEVISION SET MAX SONY TV SONY SAB TV SONY PIX Etc.

PRODUCTS

UTV

UTV Bindass

UTV Bindass Movies

UTV Action

UTV Movies

Etc.

PRODUCTS

STAR ENTERTAINMENT

STAR Movies

STAR World

STAR Plus

STAR One

STAR Gold

STAR News

Etc.

PRODUCTS

SAHARA ENTERTAINMENT SAHARA One SAHARA Samay SAHARA Filmy Etc.

PRODUCTS

Television Films Broad casting Gaming

SONY

STAR

SAHARA

UTV

ZEE

MODE OF OPERATION

FILMY CHANNELS

COMPARISION BETWEEN FILMY CHANNELS

BROADCAST• ZEE CINEMA broadcasts SIX movies a day• Star gold broadcasts SEVEN movies a day• SET MAX broadcasts FIVE movies a day• UTV MOVIES broadcasts SIX movies a day• FILMY broadcasts FOUR movies a day

VIEWERSHIP

ZEE CINEMA SET MAX STAR GOLD FILMY UTV0

10000

20000

30000

40000

50000

60000

70000

64,204

46,065

37,17131,547

18,456

58,681

45,093

35,10030,142

0

VIEWERSHIP OF THE 5 CHANNEL

2009 R12008 R2

9.41%

2.16%

5.90%

4.66%

SOURCE: http://www.exchange4media.com/IRS/2009

ALL ARE IN 000’S

ADVERTISING CHARGETIME BAND DESCRIPTION RATE(INR)/SEC

ZEE CINEMA6.00 - 12.00 DAY TIME 15,25012.00-00.00 EVENING 35,00000.00-6.00 OVERNIGHT 3,000

STAR GOLD6.00 - 12.00 DAY TIME 11,25012.00-00.00 EVENING 32,00025.00-6.00 OVERNIGHT 2,250

UTV MOVIES6.00 - 12.00 DAY TIME 9,50012.00-00.00 EVENING 18,50000.00-6.00 OVERNIGHT 15,000

FILMY6.00 - 12.00 DAY TIME 12,50012.00-00.00 EVENING 24,00000.00-6.00 OVERNIGHT 1,500

SET MAX6.00 - 12.00 DAY TIME 18,00012.00-00.00 EVENING 37,25000.00-6.00 OVERNIGHT 3,200

SUBSCRIBTION CHARGES OF 5 CHANNELSCHANNEL NAME CHARGE

(Rs./connection) MINIMUM SUBSCRIBERS

PACKAGE

SONY 30 500 SONY, MAX, SAB

STAR 25 300 STAR GOLD, STAR PLUS

ZEE 30 200 ZEETV, ZEE CINEMA,

ZEENEWS, ZEECAFE

SAHARA 10 200 ONLY FILMY SAHARA

UTV 20 200 UTVMOVIES, UTV ACTION

TVR RATE OF 5 CHANNEL

CHANNELS DATE DAY START TIME PROGRAMME TVR

SET MAX 02/05/10 SUNDAY 8:01 P.M DHOOM 2 0.81

STAR GOLD 02/05/10 SUNDAY 8:04 P.M KRRISH 0.74

ZEE CINEMA 25/04/10 SUNDAY 7.57 P.M MELA 0.73

UTV MOVIES 02/05/10 SUNDAY 8.00 P.M KRISHNA 0.71

FILMY 25/04/10 SUNDAY 8.00 P.M BHOOT NATH 0.62

http://www.indiantelevision.com/tvr/telemeter/

PROGRAMMES

CHANNELS SATURDAY SUNDAY

SET MAX “Maha Movie” “Sunday Houseful”

ZEE CINEMA “Shanivaar ki Raat sitaron ke saath”

“Rok sako toh rok lo”

SAHARA FILMY “Saturday block buster”

“Sunday super movie”

STAR GOLD “Dhamaka Premiere”

“Block buster of the month”

UTV “Saturday block buster”

“Sunday super hits”

CHANNEL SHARE (%) IN INDIA MARKET

ZEE CINEMA30%

MAX28%

STAR GOLD22%

UTV MOVIES6%

FILMY1%

OTHERS HINDI MOVIE CHANNELS

14%

Period: Week 7-Week30 :12/02/09 -29/07/09

SOURCE:TAM Peoplemeter System

CONCLUSION