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The technical challenge and the death of music radio? Is there a specific and intrinsic value to radio content? Or is it all a question of distribution, access points and technology? There are trends that suggest we could be moving towards the death of music radio, but is the alternative technically feasible yet? Let's not forget that TV was going see off radio back in the fifties and it is still here.
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The technical challenge and the death of music radio?
Alan Wallis, Executive Director, Valuation & Business Modelling, Ernst & Young
Presentation by Alan Wallis
Executive Director Transaction Advisory Services
Entertainment & Media Ernst & Young LLP
What the accountants say?
Are they right?
How about the future?
The Sixties Now
How about the
future?
Is it distribution or content?
LICENCE
AUDIENCE
INCOME BRAND
CONTENT
Broadcasting licences
Workforce & content “Brand”
Ditto
terrestrial
+ Technology
+ Customers
(Subscribers)
Intangible assets important to future success.
Relationships with advertisers.
Audience/listeners
Strength of brand
Key personnel
IP protection (technology)
Cheap powerful smart-phones/mobile devices
Fast cheap mobile broadband
“Moving from a BROADCAST to BROADBAND culture”
(Gerd Leonhard)
What does the consumer want?
THIS WILL DISAPPEAR BUT “RADIO” IS NOT DYING
There are still technological challenges facing internet radio; but they will be overcome.
The consumer still wants to be led
The human factor
The future
What does the consumer want from the BROADBAND culture recognising the battle for attention and fragmentation?
They have greater choice and less time.
The WHAT not the HOW.
Is it relevant?
Where is the experience? ..the trust?
..the connections?
The Consumer Experience Economy
To stay relevant in people’s lives
“radio” must provide deeper offline and online experiences for fulfilment.
Be AVAILABLE across all platforms
Have ON-DEMAND functionalities
Provide ACCESS to the archive
Be INTERACTIVE
But most importantly:
Provide the CONTENT the consumer values
Perhaps the spirit of the sixties will return?
EY | Assurance | Tax | Transactions | Advisory Ernst & Young LLP © Ernst & Young LLP. Published in the UK The UK Firm, Ernst & Young LLP is a Limited Liability Partnership registered in England & Wales with registered number OC300001 and is a member of Ernst & Young Global Limited Ernst & Young LLP, 1 More London Place, London SE1 2AF ey.com
