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Microtransactions: A Love Story
U nite te m plate09/15/11
How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
U nite te m plate09/15/11
How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
http://bit.ly/MTXlove
Microtransactions: A Love Story
Microtransactions: A Love StoryPart Deux!
Microtransactions: A Love StoryPart Deux!
U nite te m plate09/15/11
Revenue
Lack of Friction
U nite te m plate09/15/11
How Do Games Monetize?
• Paid Download• Advertising• Subscriptions• Microtransactions
U nite te m plate09/15/11
Revenue
Lack of Friction
U nite te m plate09/15/11
Revenue
Lack of Friction
Paid Download
U nite te m plate09/15/11
Revenue
Lack of Friction
Advertising
Paid Download
U nite te m plate09/15/11
Revenue
Lack of Friction
Advertising
Paid Download
S u b s c r i p t i o n s
U nite te m plate09/15/11
Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
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F2P vs. MTX
• F2P removes barrier to entry• MTX removes cap on revenue/customer
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Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
U nite te m plate09/15/11
Revenue
Lack of Friction
Advertising
M i c r o t r a n s a c t i o n s
Paid Download
S u b s c r i p t i o n s
F2P MTX
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Best Practices
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Best Practices
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What’s Hot in Product?
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Mobile!
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Hotness Timeline
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Hotness Timeline
• Online Core (15 years ago)
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
U nite te m plate09/15/11
Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
U nite te m plate09/15/11
Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile (here & now)
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J2EE + Feature Phones
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iOS: Paid Download only
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Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile (here & now)
U nite te m plate09/15/11
Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile w/MTX (here & now)
U nite te m plate09/15/11
Hotness Timeline
• Online Core (15 years ago)
• Online Casual (10 years ago)
• Social (5 years ago)
• Mobile w/MTX (here & now)
• What’s next?
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What’s hot in mobile?
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Simulation Games
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Tiny Zoo
Tap Zoo
Zoo Story
Simulation Games
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Tiny Zoo
Tap Zoo
Zoo Story
Tiny Zoo Friends
Tap Zoo 2
Zoo Story 2
Simulation Games
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Zoo Games
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Zoo Games
Zynga’s Dream Zoo
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Cloning
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Quant
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Clone & Quant
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Endless Runners
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Endless Runners
Temple Run Running Fred Jetpack Joyride
Rope’n’Fly Gravity Guy Robot Unicorn
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Play Gambling
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Play Gambling
Zynga Poker Texas Poker
Card Ace: Casino
Slotomania
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The Medium Is The Message
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U nite te m plate09/15/11
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The Medium Is The Message
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What’s Hot in Mobile
• Simulation Games• Clone & Quant• Endless Runners• Play Gambling• The Medium Is The Message
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What Will Be Hot Soon
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What Will Be Hot Soon
• True Social
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What Will Be Hot Soon
• True Social• Multi-Platform
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs
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What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs• Real Gambling
U nite te m plate09/15/11
What Will Be Hot Soon
• True Social• Multi-Platform • Currency Wars • App TVs• Real Gambling
• Safeandsecureig.com
