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Social Games – game over or is there still a chance for new ideas?
THE RCP GROUP
Social Music Games
WHO AM I
The Michael you know from the Agenda
- 2005: Siemens VDO, Strategy & Marketing- 2006: Frost & Sullivan, Strategy Consultant- 2010: Remote Control Productions, Business &
Finance Manager - 2011: Newtracks, Business Development Manager
The other Michael
- Since 1995: DJ and Producer
Unfortunately still without the big Hit
SOCIAL GAMES
Who of you plays any social Games?
PEOPLE LOVE SOCIAL GAMES
CityVille77 Mio. MAU
Farmville33,8 Mio. MAU
Bubble
Island
9,3 Mio.
MAU
Pet Society8,8 Mio. MAU
Gardens of
Time
16,4 Mio
MAU
SOCIAL GAMES MARKET
750 Million Facebook Users
50% of Users play Social Games on Facebook
40% of total usage time on Facebook is spent in Social Games
THE INDUSTRY LOVES SOCIAL GAMES, TOO
$76.6 million
$46.6 million
$70.5 million
STRONG PLAYERS MAKE IT DIFFICULT
Revenue 2010:418 million EUR
MAU 2011:
33 million
MAU: 38 millionDAU: 7 million
WATCH OUT FOR THE BLUE OCEANS
Generate high growth and profits by creating new demand in an uncontested market space, or a "Blue Ocean", than by
competing head-to-head with other suppliers for known customers in an existing
industry.
NOW ABOUT „NEXT BIG THING“
1999: Music Industry
$ 27 billion12 years later
Down by 41%to $ 16 billion
But
Fans are more active than
ever
Rihanna43,084,977
Eminem45,093,944
Katy Perry33,645,229
Justin Bieber34,582,000
Lady Gaga42,148,932
on platforms like
Still there are no
games for Music FansYet.
Social Games for Music Fans
Social Game Design
New Business Models
Gamification
CORE COMPETENCIES
PRODUCT
Form a Band with your Friends on
PRODUCT
Free-to-play Social Game on Facebook
For Music Fans & Casual Gamers
Featuring famous Artists, Songs and branded Items
PRODUCT
KEY PARTNERS
Music Industry
Development
Keep in mind:
aim for the blue
oceans
IDEAS FOR BLUE OCEANS
Harry Potter36,199,728
Christiano Ronaldo35,617,301
Coca Cola35,460,855
THERE IS NOT ONLY FACEBOOK
Thank you very much for your attention
http://www.newtracks.biz/
