Mini Project Report

By: Geethu VargheseMBA ‘A’13MG2110

MASTERS IN BUSINESS ADMINISTRATION

TASK NUMBER

TOPIC

1.

 

IF I HAD A BUSINESS

 

2.

 

 

MY DREAM ENTREPRENEUR

 

3.

 

 

IF WERE A CEO

 

 

4.

 

 

BRAND SAVY

 

5. TURNING POINT

ABOUT THE HERSHEY COMPANY

The captivating story of Hershey's spans nearly a century and a half of industrial and social change.

It was in the year 1894 that candy manufacturer Milton Hershey made the decision to try adding chocolate coating to his caramels.

Calling this new enterprise the Hershey Chocolate Company, he located it near the area he had been born, amid the rolling farmland of Derry Township, PA.

By the summer of 1905, with the milk from nearby dairy farms and the spirit of hard-working local people, his new factory started turning out delicious milk chocolate.

• The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery.

• Headquartered in Hershey, Pa.• The Hershey Company has operations throughout the world and

approximately 14,000 employees. With revenues of more than $6 billion.

• Hershey offers confectionery products under more than 80 brand names, including such iconic brands as HERSHEY'S, REESE'S, HERSHEY'S KISSES, HERSHEY'S BLISS, HERSHEY'S SPECIAL DARK, KIT KAT, TWIZZLERS, JOLLY RANCHER and ICE BREAKERS.

• The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

THE HERSHEY COMPANY

TIME LINE OFThe Hershey Company

1876 Milton

starts his first

chocolate

CRYSTAL A CARAMELS

HERSHEY’S 1ST CHOCOLATE

Milton once said, "If I ever become rich, I am going to use my money to build schools to give every boy and girl an opportunity to get an education." He not only stayed true to his words, he built a whole infrastructure – lots of schools, churches, parks and even a trolley system. Today the city is popularly called "The Chocolatetown, USA."

• Up, Up and Away

• Advertising to the Nation

• E.T. Makes a Good Choice

• Hershey Goes International

• Top of the Charts

THE HERSHEY COMPANY ENTERS A NEW CENTURY

Task – 2

MY DREAM

ENTREPRENEUR

DR. DRE

ABOUT DR. DRE

• Andre Romelle Young (born February 18, 1965), known by his stage name Dr. Dre, is an American record producer, rapper and entrepreneur.

• He is the founder and current CEO of Aftermath Entertainment and Beats Electronics.

• In 2011, Dr. Dre was ranked as the third richest figure in the American hip hop scene by Forbes with a net worth of $250 million.

• As a future entrepreneur in the music/entertainment industry and also a big fan of hip hop music, I thought this was the perfect opportunity to research about hip hop entrepreneurs and their different entrepreneurial business ventures.

• The most successful hip hop entrepreneur of 2012 is Dr. Dre!

• He is a perfectionist and is known to train the artists with whom he records to give flawless performances.

WHY IS DR. DRE MY DREAM ENTREPRENEUR

TASK – 3

If I were a C.E.O

• Its name derives from "Toy Head-Quarters" during the time when the company was a toy manufacturer in the early 1980s.THQ had offices in North America, Europe and Asia Pacific.

• Founded in 1989 in the United States, the company developed products for video game consoles, handheld game consoles, as well as for personal computers and wireless devices.

• The company also held exclusive, long-term licensing agreements with leading sports and entertainment content creators such as WWE, Nickelodeon, Disney and Pixar.

• THQ Inc. was a North American developer and publisher of video games and has been in bankruptcy since December 2012.

• The company began liquidating its assets in January 2013.

ABOUT THQ

IF I WAS THE C.E.O OF THQ

TASK – 4

Brand Savy

4 A. Print Advertisements:

ADVERTISEMENTS

TELEVISION ADVERTISEMENTS

ADVERTISEMENTS

Advertisement4.B DREAM PRODUCT

Task-5

Turning Point

1.Global Wealth Grew 7.8% In 2012, Driven By Developing Economies

2.MWCN Announces Over $11B In Transactions In Utah For 2012

3.Russian Life Expectancy Fell In 2012

4.Despite Mobile And Console Competition, PC Gaming Industry Rakes In $20 Billion

During 2012

5.2012: The Year of eSports

6.Foreign Firms Hesitant On China