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People spent $1.6 billion on virtual goods in 2009 Why?
Social games generate… social emotions!
Friends are now accessible through the game
Mandala is a social games publisher
1. New type of social games 2. International ambition with multilingual games 3. R&D program to increase paying users conversion rate 4. Personal strong expertise on viral marketing strategy for video games
Why are we so special?
Did you know?
20% have paid cash
for in-game benefits
50% of Facebook log-ins are specifically to play games
Average social gamer: a 43 years old woman
69% women playing social games
31% men
Business model: in-game transactions
The most expanding market in the video game industry
$1,380,000,000 Invested into 87 specialized companies in 2009!
Nov 09: Playfish acquired by EA for $400M!June 10: Zynga raised $147M!July 10: Playdom acquired by Disney for $763M!
Nadya JAHAN - CEO!
32 years old
Digital native & video games addict
Social networks pioneer
Former business developer in the video game industry
Early entrepreneur at 18
Technical background
The team: video games experts
Vaghé Marketing manager
Guillaume Graphic Designer
Axel Graphic Designer
Florent Game designer
Renaud AS3 Developer
Davy Community manager
Nadya CEO & Business dev.
