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Jenna Stancel's COMM 2F00 Slide Share assignment
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TAYLOR SWIFT
BACKGROUND
Born on December 13, 1989 in Nashville Country singer First album released in 2006 By 2012 Taylor released a total of 8 albums She is a 7 time Grammy winner Known for writing songs about her life and
experiences with love Taylor has made appearances in movies such
as The Lorax and Valentine’s Day Her most current album, Red, branches away
from the country genre and contains more pop songs
ONLINE/ SOCIAL MEDIA PRESENCE
Taylor swift uses several different social networking sites including facebook, instagram, and twitter
On each of these social networking site Taylor portrays her self as a down to earth individual by posting pictures of herself and her friends doing activities that any normal 23 year old would do
I would describe Taylors social media presence as simple as opposed to other celebrities such as Miley Cyrus
Miley is constantly updating twitter and istagram while Taylor only makes a couple of twitter posts a week about stuff that is important to her
ONLINE COMMUNITIES
Some online communities that exist around Taylor Swift are:
1. The Taylor Swift Forum where fans can go to discuss her music, videos, and upcoming shows
2. Online contests where fans can win tickets to her concerts or meet and greats
These online communities are maintained by fans who support Taylor and want to talk about any upcoming news about Taylor with other fans
ONLINE COMMUNITIES
FINDING YOUR AUDIENCE
I agree that Taylor Swift has found a specific audience
Taylor Swift writes songs about love, heartbreak, boys, and being a teenager
Her target audience is generally teenage girls who can relate to all her songs
TAYLOR SWIFT FANS
MEANINGFUL, SHARABLE CONTENT
Taylor Swift always talks about how appreciative she is of her fans
She will always post meaningful messages online about how her fans are her biggest supporters and she is so grateful to be able to make songs that they enjoy
She will also post pictures of her personal life to give fans an inside look of what her life is like aside from being in the spotlight (pictures of family, pets, friends, backstage at concerts)
ENGAGING WITH FANS
Taylor Swift regularly responds to fans twitter posts and facebook messages, answering as many questions as she can
During concerts she tends to go into the audience and sing some of her songs to get on their level and connect with them on a more personal level
She has made appearances on several talk shows where she allows people from the audience to ask her questions
ENGAGING WITH FANS
CONTINUE THE SOCIAL PUSH
At a Taylor swift concert you have the option to buy merchandise such as Taylor Swift T-Shirts, sweaters, backpacks, etc
TAYLOR SWIFT MERCHANDISE
POST CONSISTENTLY
Taylor Swift will make a new twitter post every couple days to update her fans on what is going on with her life
She will post pictures and videos of what its like to be backstage at one of her concerts, her friends, and her family
When she is updating her social media she tries to respond to fans as much as she can
REFRENCES
http://taylorswift.com/ https://twitter.com/taylorswift13 http://instagram.com/taylorswift# https://www.facebook.com/TaylorSwift http://www.imdb.com/name/nm2357847/bio