KID CUDI

The Kid Named Cudi

• Scott Ramon Seguro Mescudi • Born January 30, 1984 in Shaker Heights, Ohio,

United States• Rapper, singer-songwriter, guitarist and record

producer• Signed under Republic Records and own

record label Wicked Awesome Records

The Come Up

• Inspired by The Pharcyde and A Tribe Called Quest Kid Cudi began rapping out of high school with a unique alternative flair

• Released first mixtape July 4 2008, titled “A Kid Named Cudi”

• Released hit song “Day ‘n’ Nite”• Received notice from rap star Kanye West and

signed to G.O.O.D. Music record label

Fame

• Hit Albulm “Man on the Moon• Collaborations with Kanye West, Jay-Z,

Common, David Guetta, and Snoop Dogg

• Over 5.2 million digital singles • Starred in HBO comedy series How to

Make It in America

Current Projects

• Releasing New Album in 2014 titled “Satellite Flight: The Journey to Mother Moon”

• Starring in Hollywood film “Fast and Furious” Premiering March 14th, 2014

Twitter Presence

Scott Mescudi @ducidni

the originator In your heart – kidcudi.com

• Tweets - 5,795• Following - 1

• Followers - 939K

The Following

• Follows only the Dalliama• Followed by both peers and fans• Fan Profile: young college students with strong

assosiation to his music and his relatable message

• Tweets mostly deep personal quotes, concert updates and other projects involved in

• Sample Tweet: Everyones tryna keep up with the Jones', and the Jones' are slow

Website Content

• www.kidcudi.com• Music video • Twitter feed• Facebook link• Youtube channel link• Concert updates

Youtube Channel

KidCudiVEVOSubscribers: 458,291

• Music Videos• Interviews• Discussion board• Provides a good stream of frequently updated

content for true fans and new ones as well

Music Video

• Views 14,000,064• http://www.youtube.com/watch?v=hGbP_kTM4CA

(Viewer discretion is advised)

Facebook Page

• 11,338,455 likes • 60,915 talking about this• Merchandise• Music Content• Updated information on albums and movie

roles• Overall very well-kept useful page with lots of

interesting important content to those who love Kid Cudi

MySpace

• Generic page• Small bio about history• 7 pictures• No musical content besides a clip• List of upcoming events• Overall this site has become irrelevant to the

artist and explains the lack of content and recent updates

Fan Website

• www.datnewcudi.com• Music updates• News content regarding tours• Twitter account • Pictures and blog posts• Links to videos, shops and other content• This is a site for the Cudi fanatics and does probably

the best job of communicating all content associated with the artist in one place and even provides a newsletter subscription

Social Media Score : 8 / 10

1. Find your audience: Provides quotes and insight to his personality which has grasped and held and his core fan group.

2. Engage your current fans: Provides fans with ample information about events but does not directly engage in contact

3. Continue the social push IRL: Uses little physical material and lets music speak for itself

4. Post consistently: Constantly updates Youtube, Twitter and Facebook feeds with valuable content

Overall Analysis

• Kid Cudi has a huge following that is not onlylarge but loyal and have been reffered to as cult like He uses a multitude of social media outlets to feedthat fan base with the contentthey desire and creates content which is consistent with his overall image.

The End