HOW RESEARCH HAS IMPACTED OUR IDEAS

Ellan Pegram , Amy Murray, Danielle London and matt Webb

GENRE/DISTINCT

Settings- Typically horror films are set somewhere were it is isolated and creepy to make sure the audience is sucked in and feels alone to create the atmosphere when watching the film; this helped us come up with setting our location in an isolated location in the country side.

Technical Code- Technical codes involves the use of camera work. We are making sure that we use different types of camera work to gain different effects in the shot and trailer combined. Making sure we use close ups so the audience knows key concepts to look for and short, fast clips to get the action through in our trailer helped us come up with a better idea.

GENRE/ DISTINCT

Iconography- Iconography involves the use of colours, lighting, props and costumes. Colours used in the trailer need to bring the audience in so using dark and red (links with blood) will help bring in the fear factor and give the trailer the conventional horror film look. Making sure the lighting is low key and also motivated in the right shots will allow the viewer to keep up in the film and carry on the atmosphere we are hoping they feel. Props and costumes allow the audience to understand the narrative a lot more and helps us make the film flow and increases the realistic factor in our trailer costumes lead onto other scenes and distinguish characters personality traits.

Themes- We concentrated on the “Good vs. Evil "theme as that follows typical conventions with the horror genre. We show this through our narrative and through the characters.

NARRATIVE/CHARACTER TYPES

Our horror trailer doesn't fit within Todorov's theory of the “Classic Hollywood Narrative” and the film has an unhappy ending. Our proposed idea doesn't follow typical narrative structures as it doesn't start with a equilibrium. This then follows the typical horror narrative convention. Our idea does follow the typical character types proposed by Propp. We have many different character types such as “the slut””the misfit” ”the villain” and “the final girl” although it doesn't follow typical “final girl "traits as the final girl isn't pure and virginal.

REPRESENTATION

The villain (doctor) in our narrative makes out to be reliable and trust worthy but in the end we discover he is out to kill and betray. The final girl is represented as the dumb blonde but actually turns out to fight back against the doctor to survives so this goes against horror norms although this does play in to Clovers final girl theory as the female is the fighter and survivor. Our misfit in the narrative is the androgynous girl which is also the virginal women which contradicts the horror norms also. We still apply the sexual slutty girl in the narrative which goes with the norms in horror and follow the typical character but what goes against the norm is she isn't the first one to die.

AUDIENCES AND INSTITUTIONS

We looked into the horror film ‘The Women in Black’ and looked into how they advertised their film and release date. The women in black turned out to be an anomaly as most horror films dont use a lot of advertising sources when trying to make their film well known and try and get as much people to go and watch the film on the release date. Most horror films release their trailer after the film has been released and doesnt use much advertising tools in gain a better chance of increasing profit.

AUDIENCES AND INSTITUTIONS

Our findings on our questionnaires found that majority of the participants go to the cinema to watch new released films. Most participants like psychological films and would pay to go and find one on their release date. Everyone of our participants used social networking and found out about new released films via the internet. This then enforces the idea that our target audience suits our film and that the main source of marketing we would use would be social media sources.