GENRE

TEST

• What does genre mean?• What is a hybrid genre?• How are genres recognised?• What are generic codes and conventions?• Why are codes and conventions important to an audience?• What are the generic codes of which are shared across your

media texts?• Who does the following quotes belong to?‘all genres are instances of repetition and difference’‘films have to conform to audience expectations about narrative’• Rick Altman (1999) argues that genre offers audiences a set a

pleasures. What are they?

•What does genre mean?

• ‘Genre is an important tool in supporting our understanding of the nature of media texts, how they are produced and how they are consumed’

(Bennett, Slater & Wall, 2006)

•What is a hybrid genre?

• A text which uses codes and conventions from more than one genre.

How are genres recognised?

• Through the repeated use of generic codes and conventions

•What are generic codes and conventions?

• CODE-Textual elements which give meaning to an audience

• CONVENTION- elements which are used or subverted by the text e.g. narrative/themes/ ideologies/representation/iconography

•Why are codes and conventions important to an audience?

• People know these codes and conventions are likely to be used in a text within the genre.

• Genre is a useful ‘hook’ for an audience where the identification is and attraction.

•What are the generic codes of which are shared across your media texts?

• Typical mise en scene• Typical types of narratives• Characters• Editing• personnel

• Who does the following quotes belong to?

• ‘all genres are instances of repetition and difference’

• ‘films have to conform to audience expectations about narrative’

• ‘all genres are instances of repetition and difference’ Steve Neal (1980)

• ‘films have to conform to audience expectations about narrative’ Douglas Pye

• Rick Altman (1999) argues that genre offers audiences a set a pleasures.

• What are they?

• Emotional • Visceral• Intellectual

Homework

• 2010 June Past Question

• In question 1(b) you need to choose one of your media productions to write about.

• (b) Analyse one of your coursework productions in relation to genre.

• Time yourself 30 minutes