“Fast Lane”

This music video has a broad audience with 50,351,089 views and

286,043 likes and 5,891 dislikes. Statistically, the video has a very

positive outlook.

Excluding external sources, this song has a significantly large

audience and feedback.

Eminem’s success and popularity prior to the release of “Fast Lane”

may be the reason why it has such a broad spectrum of viewers.

However, some of the demographic that the genre primarily targets are

familiar with both of the artists work.

The majority of YouTube comments responding to the music video are

generally positive. There are sometimes debates between individuals who

are interested in this genre of music as to which artist is a better lyricist,

has better flow, success and more.

There are many comparisons and statements made based on opinion

between Eminem and Royce Da 5'9 as well as external artists who are

considered legendary, such as Tupac. (as it can be seen below).

Many of the responses from the opinionated and commenting individuals

represent their familiarisation and knowledge of other artists of the same

genre as they compare many Hip-Hop artists due to their lyrical/rapping

ability. This demonstrates that the audience have similarities in terms of

taste in music as comparisons are predominantly made between Hip-

Hop/Rap artists, and evidently they enjoy consuming this genre of music.

Forums

Forums are also used for fans to express their opinions on media texts

or anything else. The idea of forums is that; it allows audiences to

discuss a topic or media and express their views on it, allowing the

audience to be more active and interactive rather than passive

because they get to voice their opinion on the media.

There are a few forums which have been created relating to the music

video of “Fast Lane” where fans have discussed with each other their

opinions of the song and video. These forums such as “AnandTech”

and “www.LiverpoolFc.com” contain threads about Fast Lane where

fans have had a chance to discuss what they thought of the song,

artists, video and album.

Similar, to the YouTube responders, the individuals who responded via

Forums have compared the artists of this song to other artists of the

same genre. This shows that the audience which this song

predominantly targets are fans of Hip-Hop and consumers of this

genre; this is because many individuals who have responded to this

media text have displayed some type of knowledge and awareness of

other artists through comparisons and statements or through debates

and discussions with other individuals.

Social Networking Sites

There are authentic social networking accounts of the rap duo which

were used for media promotion and interaction with fans. This Bad

Meets Evil account has 1.1million likes. It provides links to interviews,

new music videos, videos on tour, photos – all of which the viewing

audience are free to comment on, share or like. This enhances the

interaction between consumer and producer relationship.

This is a verified Twitter account of the Rap duo which was also

professionally used to promote the duo’s material and content. Apart

from the fact that fans are able to follow the account and keep up to

date with releases and new videos etc., the account isn’t used to

directly respond to individuals who may attempt to interact with the

artists. However, this does happen with the individual artist accounts.

This is a fan-made Twitter account which is used to express opinions. This

shows that fans enjoy the content so much that they are willing to make

accounts just for this media. The Two-Step Flow theory can be applied

here as fans are more active because they can discuss the music amongst

themselves and they can also be considered interactive as the audience

has been influenced so much that they have created their own account

under the duo’s name.