Relevant call

Creative Europe Media Audience Development - EAC/5/2016

Creative Europe Media Online Distribution - EACEA 16/2015

European Pioneers accelerator programme

KMU Instruments

Introduction

“It is only with the heart that one can see rightly; what is essential is

invisible to the eye.“ Antoine de Saint Exupéry

Greta plays audio description, Starks shows subtitles,

easily from ones own smart phone or smart device,

always, everywhere (nation- or worldwide) and offline.

Greta & Starks apps are an easy and single tool for barrier-free versions or

versions for other languages for all distribution channels and all territories.

People with sight or hearing loss, or foreign-language audience can watch any

film, at any cinema, at any time, DVD, VoD and TV.

United Nations Convention on the Rights of

Persons with Disabilities

In Europe:

The core elements of the Convention - which combines anti-discrimination,

equal opportunities, accessibility, full and effective participation and inclusion in

society - are reflected in the European Disability Strategy 2010-2020.

Available:

Facts Europe

According to a WHO report in 2004, in Europe were:

30 million people with sight loss or visually-impairment

72 million people with hearing loss or hearing- impairment

approx. same figure for tourists, expats, foreign language citizen

12‘485 cinemas in Europe

29‘000 screens in Europe

to equip all cinemas, each screen with hardware-based technology means

enormous costs for the entire film industry and society in Europe

approx. 174.000.000 €

accessibility software-based with solutions such as Greta & Starks Apps cost

only 1/10 for a whole period of 10 years and are much more comfortable

Facts Greta & Starks

easy software-based solution for the user, just with own devices

easy platform to upload, find, share and trade all versions (mainly barrier free) of

a film

production company allocation non-recurring fee, sublizencing to downstream

markets (distribution channels)

more than 60 films are accessible in each cinema in Germany, Austria and

Switzerland – over 50.000 additional admission within first year

currently we are developing Starks-Glass and the international platform

Partner / Consortium

Current partners:

Switzerland (Access for all), Austria (EU XXL)

New partners:

Poland (Audiodeskrypcja Foundation), Spain (ONCE), U.K. (RNIB),

France (AFA, AVA) and more.

Other partners:

Any association for the target group, associations of exhibitors, producers and

distributors (cinema and video), TV channels and technical suppliers.

Impact

achieve UN / EU and participation and inclusion goals

multi lingual inclusion

this EU based solution serves all industries, espacially

major film companies

makes fun, it‘s easy and strengthens the whole film industry,

generates more turn over.

audience development at it‘s best

Current films

User Feedback

“It was simply superb! No more cinema without Greta!”

“I’m hearing impaired and totally awed by your project! Simply fab!”

“I’m late-onset blind and for the fi rst time I didn’t feel I was missing my eyes. Thank you!“

“I was absolutely delighted to be sitting right there in the hall, among all the other sighted people!”

Contact us

We look forward to cooperate with you Greta & Starks Apps UG Seneit Debese // Andres Schüpbach Duncker Str. 70 A 10437 Berlin - Germany Tel. +49 (0) 30 68 91 97 44 // E-Mail: sd@gretaundstarks.de www.gretaundstarks.de cinema trailer Greta & Starks: http://youtu.be/Gjn5PHFKwYQ

best practice by Universal Pictures : http://upig.de find us on: available: