CONVENTIONS

ANCILLARY PRODUCTS

MAGAZINEThe sans-serif font for the title of

the magazine is conventional as it

allows the audience to clearly

identify the magazine from a

distance allowing them to directly

associate it to the film genre format.

Additionally, it is conventional to

use the font of the film on the front

cover of the magazine. This can be

seen in the Fatal Silence font on

the front page which matches that

in the film trailer. Therefore, directly

linking the two products.

The magazine uses the

conventional route of the eye

layout, this allows the audience to

quickly scan through the key details

of the page. The Thriller film reel at

the bottom can be part of the house

style of the magazine and can

alternate in line with the genre of

the magazine.

It is conventional for the background of the magazine to

not be within the location of the film trailer. In order to link

the two products, I used a creepy foggy background to

match the Thriller film genre and faded a tree image in the

background, so that it does not overshadow the image of

the person. However, it still links to the woodland location.

The magazine uses a black and grey colour

scheme to connote a mysterious atmosphere

which is conventional of the Thriller film genre.

This is effective as it matches in with the colour

schemes of the characters clothing and does

not have too much color so that the font can

still be clearly seen.

Through using the barcode and the price listing

at the top it ensures that the magazine looks

professional and conventional.

A mid-shot image is conventional for the

magazine as it allows the audience to see the

main detail of the character.

The mise-en-scene of the image is effective for

the magazine front cover. The blue clothing

matches in with the colour scheme and is

effective when edited to look darker to match

the background. Additionally, the prop of the

cross is effective as it represents religion which

is stereotypical seen as a sign of calmness.

This can lead the audience to see question

what will disturb this. Religious signs are also

conventional of the Thriller film genre as they

also represent community values. The conventional use of a single

statement image.

Bold typography in order for the text

to stand-out.

The use of offers is conventional as it attract

the audiences attention.

ANCILLARY PRODUCTS

POSTER

The use of split poster is conventional for

the Thriller film genre. It also lets the

audience see the images of both the main

characters and the location which this film

is set within. This is effective with the text

breaking up the two images as it directly

connects the two images.

I edited all of the images which I used in

the poster in order for them to have a

darker and more mysterious appearance.

When editing these I ensured that the

image of the antagonist was darker than

the protagonist as this was conventional

of the genre as it shows the contrast

between the two character.

I think that the shh symbol is a key

effective point on the poster. It is

conventional to directly link the

image to the title and this can be

seen as the film is titled ‘Fatal

Silence’. In addition, in order for

the poster to directly link to the

film, I inserted a still of the image

that I took into the final cut of the

film trailer.

It is conventional to incorporate the use of captions in

the film poster which directly link to the film. This can

be seen in the phrase ‘In A Normal Wood, Normal

Things Should Happen’. This is written in a

typography that has a woodland effect and therefore

directly matches in with the location of the filming.

To match the magazine and the conventions of the

Thriller film genre I have used a dark colour scheme.

This is effective as it connotes a mysterious

atmosphere. This is a key theme within the Thriller

film genre as that are unaware of what is going to

happen next.

In order to match the conventional house-style of

poster layouts I have added the credits at the bottom

of the film in a narrow sans-serif font. This is smaller

that the main text so that it does not distract the

audience away from the main features of the poster.

Although, it does provide them with information such

as the actors and the production companies which I

appealed to in the Pitch for the Production planning.

FILM TRAILER

The film trailer is effective as it

provides a snapshot of the film’s

narrative without revealing too

much of the plot. This is a

conventional point of the film

trailer form as it does not reveal

too much of the plot but provides

the audience with the key detail

of the plot, such as the

characters and the location. This

is done in order for the audience

to still have the want to go and

see the film which is being

advertised.

The scenes within the trailer are edited so that there is no

scene which is too long and takes up a large amount of

the trailer. This is conventional of film trailers as it only

aims to provide a snapshot of the action.

The use of the approval raring gives the trailer an profession look. Through following

this with the production company information ensure that this is a conventional

representation. It is also a conventional point to add the music over the New Line

Cinema Title as this joins the sections of the trailer together.

At the end f the trailer

I inserted a still of the

antagonist raising his

hand into the shh

symbol, this is

conventional as it links

the action directly to

the title of the film.

Additionally, it ensures

that the trailer and the

poster directly match

each other.

The mise-en-scene of the

film trailer is conventional

as the antagonist is dressed

in dark clothing, which

connotes a dark and

mysterious atmosphere.

This is contrasted with the

colours used in the scene

with the protagonist which

at the beginning depict a

bright and open

environment.

However, when confronted

by the antagonist the

lighting changes to low-key

throughout.

The music within the

trailer is conventional

of the Thriller film

genre as it creates a

mysterious

atmosphere which

capture the audiences

attention.

The trailer uses a

variety of camera

angles and shot types.

This is conventional of

film trailers as it gives

the audience a variety

of scenes and shots

from the film.

Convention Effect

Typography The typography ensures that the information which the three

sections of the productions are trying to provide the audience with.

When combined with the backgrounds and images these are clear

and easily capture the audiences attention. Additionally, the use of

the Wild Wood Font is effective as it directly links the production

work to the location which it was set within.

Image The mid-shot used in the magazine allows the audience to identify

the key features of the main character such as the elements of the

mise-en-scene. The images used within the poster is also effective

as they link directly to the Title and Location of the Film.

Camera-Work The film trailer uses a variety of shot types and camera-angles.

This mean that the audience have a variety of scene in which to

provide a snapshot of the action which will occur within the film

without revealing too much information. Additionally, through

varying the camera work it keeps the trailer interesting and keeps

the audience focused.

Sound The sound used throughout the trailer is effective as it connotes

mystery and suspense. This keeps the audiences attention fixed

on the action of the film.

Editing The use of editing ensure that there is continuity between the shot

without proving the audience with too greater amount of

information.

Lighting The conventional use of low-key lighting creates a dark and

somber atmosphere when there is a confrontation between the

protagonist and antagonist

Mise-en-scene The use of dark clothing matches in with the colour schemes of the

products and creates a mysterious atmosphere. Whereas, the

props of the newspaper and missing poster create suspense within

the trailer.

COMPARISON

Within the magazine layout the route of the eye style is used within both, this is designed in order to capture the audiences attention. In the I am

legend poster there is the use of a misty and foggy background in order to give the effect of a mysterious environment. This links the narrative of the

two Thriller films together as both are about not knowing what cold happen next to the characters involved in the plot. The typography in both of the

magazine are also both very clear as it allows the audience to easily identify the key elements of the film production.

Masthead

is placed

clearly at

the top

Offers to

attract the

audiences

attention

Use of a misty

background in

order to

provide a

mysterious

appearance

Mid-shot of

the

protagonist

Clear

typographyTypography is the

same used in the

other elements of

the production

works

Use of the

route of

the eye

layout

Stills from

other films

placed at the

bottom of the

magazines

front page.

These draw

in the

audiences

attention as

they can

relate to the

films that are

of a similar

genre to the

cover story.

The film poster both show key points of comparison specifically through the split screen layout. In the Atonement poster the

split is used to show the contrast between the man in a war environment and the women who is in a tranquil natural

landscape. This can be compared to the poster which I have created as there is a contrast between the calm woodland

environment and the image in which the antagonist takes over the majority of the space. Therefore, showing that the

normality of the environment has been disturbed.

Additionally, the credits at the bottom of the screen gives both of the posters a professional look and provides the audience

with key information about who is included in the production. The text between the images is written in a clear font and also

draws in the audiences attention.

Split Images

- Contrasting

Genre

related

typography

Production

Credits at the

bottom of the

screen

Bold

Typography

Varied camera

work and poses

from the

characters

Contrast

between high

and low key

lighting

Characters are placed to

the side of the screen

rather than directly in the

middle

Mise-en-

scene

directly

linking to the

settings that

the

characters

are placed

within

Edited

photos to add

to the effect

Medium close-up shots

so that the audience

can see the key details

of the characters.