Proposal for Sponsorship of Programs & Advertising on Rwenzori FM

© Rwenzori FM

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I am glad to introduce to you our radio station whose particulars and profile are here under. We are soliciting

and requesting business from you in form of advertising.

We are so far the only radio station in Ibanda after transferring our radio equipment from Kamwenge, but we

still cover well Kamwenge and therefore we enjoy that local ownership of that particular area even when our

coverage is wide. This is important to note because most rural people now want to listen to radios closer to

them. Our uniqueness in the region is also explained below.

We cater for and emphasize Rufumbira and Lhukonzo because many other stations never use them as

mediums of communication. In addition to using these languages in different programmes and talk shows, the

Bafumbira and Bakonjo listeners have a daily programme called Amajambere specifically reserved for them.

See our programme line up for details.

We promise you reliability and proper handling of clients’ businesses.

Looking forward to doing business with you,

Thank you

Kyasiimire Betty

General Manager

0776210872/0702150959

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1.0. Company Profile

1.1. Location Rwenzori FM Ltd 89.7 Efurembe is a Regional Radio station located in Kamwenge town, Kamwenge District, one of Uganda’s tourist destinations in the Rwenzori Sub-region. We transmit from Bwahwa hill in Ibanda one of best high altitude sites in the entire western Uganda. Though widely listened to beyond Rwenzori sub-region, it is the only radio station in the region of Rwenzori that is universally accepted by all the ethnic groups because of its nature of Programmes, Presenters and its rural appeal strategy.

1.2. Corporate Mission

In addition to the general media roles of information dissemination and entertainment, Rwenzori Fm Strives to enhance and undertake social economic mobilization for sustainable livelihoods and Promotion of harmonious co-existence through radio education.

1.3. Equipment

Our studios are well equipped with ultra modern technology equipments and a variety of electronically stored music. We have both functional on-air and Production studios with the latter and former electronically linked.

1.4. Target Audience

Our target audience is young and adults between 15 and 50 years. We appeal, especially to the income Earners responsible audience.

1.5. Uniqueness of Rwenzori FM It is important to note that the area of the Rwenzori Sub-region (Ibanda, Kabarole, Kamwenge, Kyenjojo, Kasese and Bundibugyo) got many different tribes migrating there, just before and after independence. It is therefore a cosmopolitan region with diverse cultures, languages and behaviors. Rwenzori FM is very conscious of all those ethnic groups and has a menu for each of them in its programmes, music, Drama and religious balance. We cater for religions, that is, Moslems on Friday, Seventh Day Adventist on Saturday and Christians/Pentecostal on Sunday. Our station leads in promoting harmonious co-existence of all ethnic groups and campaigning for unity and tolerance. By virtue, of our name (Rwenzori FM) we appeal to all, get accepted and owned by all. We are a Voice of the entire sub-region without being looked at as a station of any particular ethnic group or religious denomination

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1.6. Coverage and Listenership

We broadcast and are listened to by over 7 million people and we cover a bigger part of Western and Central Uganda. The targeted area of expansion is also showed below

This coverage area is one of Uganda’s fastest growing part in Agricultural Production, Tourism, Small and Medium scale industrialization. Our main Strategy that distinguishes us from other stations and thus attracts listeners is through presenting Programmes whose content appeals to the daily activities of the rural communities. We also have drama-oriented programmes, contemporary music for the young and old. Our Presenters, News anchors and Djs are distinguished personalities who have long been in the broadcasting industry with national and international experience.

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1.7. Broadcasting languages

The main Languages of broadcasting are Runyankole, Rukiga, Runyoro, Rutooro, Lhukonzo, Rufumbira/Kinyarwanda, Kiswahili and English.

2.0. General Rate Card

2.1. Spot Production Spot adverts independently produced by the clients shall be accepted and run if well recorded. However, if a client wants to have a sport advert produced, our experienced and talented staff will do it using our functional well-equipped production studio at the following minimum rates: Table 1: Spot Production cost

Component Fee

Script 20,000=

Voice 20,000=

Sound Effects 30,000=

Music bed 40,000=

Studio fee 90,000=

Total 200,000=

2.2. Advertising Rates Table 2: Advertising Rates

Segment Time Rates/30sec

A 0600hrs-0900 hrs 25,000=

1800 hrs -2100 hrs 25,000=

B 0900 hrs -1200 hrs 20,000=

1200 hrs -1500 hrs 20,000=

C 1500 hrs -1800 hrs 15,000=

2100 hrs -2400 hrs 15,000=

Dj mention 10,000=

Note; The station will also give bonus to a client who signs a 6 months contract and above.

2.3. Talk shows Table 3: Talk Show Rating

Duration Cost 15 Min 150,000= 30 Min 300,000= 45 Min 450,000= 60 Min 600,000=

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2.4. Announcements Table 4: Rate of Advertising

Nature of Announcement Cost

Greeting Cards 1000=

Live Greetings 2000=

Death(ordinary) 3000=

Death ( Special) 5000=

Campaigns(ordinary) 8000=

Campaigns (Special) 10000=

Invitation(Ordinary) 6000=

Invitation (Special) 8000=

Commercial(Ordinary) 8000=

Commercial (Special) 10000=

Note;

These rates apply to the first 30 words. Each extra word will be charged 100= (One hundred shillings only).

All Announcements must be written in Block Letters.

3.0. OTHER ADVERTISING INFORMATION

One hour Programme Sponsorship 2,000,000=

Main News Sponsorship(6 weeks) 2,500,000=

News briefs Sponsorship(6 weeks) 2,000,000=

Bulk Purchase earn bonus airtime

Advance Payment earn 10% airtime bonus

Preferred times attract a 10% Surcharge

Mid news Spots and News adjacent spots attract 50% and 40% surcharge respectively

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4.0. RADIO PROGRAMME LINE UP Table 5: Program Line Up

TIME PROGRAMME CONTENT PRESENTER 6:00pm-06:30pm

OREIREGYE Mc.Kazimoto & Kashamaza PAFF With a Comedian

6:00-06:30am Opening with a wake up call information day Break/Press review and music

6:30-7:00am Drama Skits and Entertainment 7:00-7:10am News R.R 7:10-7:20am Announcements 7:20-7:30am Music entertainment 7:30-7:40am Break fast 7:40-8:00am Music 8:00-8:15am English News and Announcements 8:15-8:30am Music & Entertainment 8:40-9:00am Music &Entertainment 9:00am-12:00 noon

TUKORE Tumwebaze Agnes(Lady Aggie)

9:00-9:10am Rufumbira news Robert Ssemikaranga

9:10-9:30am Music & entertainment 9:30-10:00am Workers tips &job slots 10:00-10:00am

R/R Briefs

10:10-11:00am

Music & entertainment

11:00-11:05am

English Briefs

11:05-11:30am

Business tips

11:30-12:00 noon

Music & entertainment

12:00-3:00pm

EGABO MC Ricky

12:00-12:10 pm

Luganda News

12:10-12:30pm

Music & entertainment

12:30-1:00pm Relating to lunch 1:00-1:20pm Rutooro News & announcements 1:20-2:00pm Health tips, Music & entertainment 2:00-2:15pm English News

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TIME PROGRAMME CONTENT PRESENTER 2:15-3:00pm Relaxing music & entertainment 3:00-6:00pm AMAJAMBERE Kifumbira/Kinyarwanda Lady Evyone

& Roberts big man

3:00-3:15pm Rufumbira News Semikalanka Robert

3:15-4:00pm Music & entertainment 4:00-4:15pm Lhukonzo news 4:15-4:30pm Music 4:30-5:00pm Music & entertainment 5:00-5:10pm English briefs 5:30-6:00pm Sports news Ampurire

Innocent

6:00-09:00pm

ZATAAHA Kazimoto

6:00-7:00pm Evaluating the day with vibrant presentation & music

7:00-7:20pm Runyankole/ Rukiga news Byaruhanga Seth

7:20-8:00pm Music & entertainment(The Hot five) Kazimoto

8:00-8:20pm English News & Announcements Jerry Hastings &Basemera Yvonne

8:15-8:30pm Amaraka’ganyu(Peoples voices) Kazimoto

8:30-9:00pm Music and entertainment Kazimoto

9:00-12:00 Midnight

BED TIME Jerry Hastings

9:00-9:15pm Rutoro News Atuhaire Julius

9:15-9:30pm Music & entertainment 9:30-10:00pm Ishaazi talk show 10:00-10:10pm

R.R News in brief

10:10-10:30pm

Ishaazi continues

10:30-Midnight

Bed time show

Note;

Fridays 11:00-12:00 pm Islamic hour

Thursday’s 09:15-10:00pm Amagara gawe

Tuesday’s 09.15- 10:00pm Amateka gawe

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5.0. PROGRAMME SCHEDULE FOR RWENZORI FM WEEKEND 5.1. Saturday

Table 6: Saturday Program Line -Up

TIME PROGRAMME CONTENT PRESENTER 6:00-9:00am

Oyenda Akarungi Appealing to people to revise home affairs.

Weekend activities.

Tackling daily realities in homesteads.

News and Announcements

Sabbath corner(7-8am)

Soft music

Wedding bells

Tumwebaze Agnes

09:00am-12pm

EKITEKYEREZO -Ekitekyerezo talk show (09-11pm) i.e. strong panelists on issues affecting the globe

A variety of soft music(11-02:00pm)

Kazimoto with panelists

12:00pm-03:00pm

WEEKEND SPECIAL

Music, birth day regards & request(12-01)

Ampureire Innocent.

Africa Affairs Ngamba Willy

03:00am-06:00pm

HIGHLAND WAVES

Take listeners to geographical sceneries i.e., Kanyancu, Mweya, jacana, Safaris etc

Looking at ethnic settlements and developments

-Music count down(I hr)

Jerry Hastings

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TIME PROGRAMME CONTENT PRESENTER 06pm-09:00pm

EBYAITU Different cultural practices

Traditional Music, Esheegu, Enaanga etc

Ebyobuhingi(Agricultural

Education segment)

Mzee Mukongo Hanningtone

09:00-12 midnight

DANCEHALL Disorganized music and voluntary madness

Bigman.

5.2. Sunday Table 7: Sunday Program Line-Up

TIME PROGRAMME CONTENT PRESENTER

6:00-9:00am NYARUJU Totally Christian music

Biblical Texts

News and Announcements

Greetings with religious basis

Tumwebaze Agnes

09:00am-12noon RWENZORI HITS

Good morning

live greetings,

cards and

Music (not

Christian)

Kazimoto

12pm-03:00Pm Country Music Relax people at home with cool music

Children corner

Basemera Yvonne

03:00pm-06:00pm

SOUL SPECIAL Soul Music

Worship songs

Old melodies

Mzee Mukongo Hanningtone

06:00pm:09:00pm HUMURA Relaxing music

Erisho ryomukuru

Rick/Willy Ngamba

09:00pm- 12 Midnight

Weekend close down

- Music Jerry Hastings

CONTACT PERSON Ochieng Onyiro Fred onyirofred@yahoo.com +256-775-75-93-73 +256-702-980-739 Sales representative: Kampala District