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Mission, Message, Marketing:
Getting Through theTough Times
How you doin’?
Mission, Message, Marketing:Getting Through the Tough Times
• Let your mission guide you
Mission, Message, Marketing:Getting Through the Tough Times
• Let your mission guide you• Be sure your message is clear and accurate
Mission, Message, Marketing:Getting Through the Tough Times
• Let your mission guide you• Be sure your message is clear and accurate• Marketing is not a 4-letter word
Mission, Message, Marketing:Getting Through the Tough Times
“Let’s send out an emergency
direct-mail appeal!”
Mission, Message, Marketing:Getting Through the Tough Times
Back to basics…
Mission, Message, Marketing:Getting Through the Tough Times
“Why don’t we do a golf
tournament?”
Mission, Message, Marketing:Getting Through the Tough Times
Analyze revenue sources
Mission, Message, Marketing:Getting Through the Tough Times
“We can’t bother the
Board.”
Mission, Message, Marketing:Getting Through the Tough Times
Staff:One for all…
Mission, Message, Marketing:Getting Through the Tough Times
got donors?Mission, Message, Marketing:Getting Through the Tough Times
Communication:The message
Mission, Message, Marketing:Getting Through the Tough Times
“We need your help to help us
because we need your help.”
Mission, Message, Marketing:Getting Through the Tough Times
Donor research:
• linkage• ability• interest
Mission, Message, Marketing:Getting Through the Tough Times
Donor, can you spare:$10,000
$100a dime?
Mission, Message, Marketing:Getting Through the Tough Times
“If you don’t help us and we fail, it
will be your fault.”
Mission, Message, Marketing:Getting Through the Tough Times
“You can’t bore people into buying your product; you can only interest
them in buying it.”
Mission, Message, Marketing:Getting Through the Tough Times
Ask for enough
Mission, Message, Marketing:Getting Through the Tough Times
Mission, Message, Marketing:Getting Through the Tough Times
Repeat after me:“An email newsletter is a complete email message that can stand on its own,
with links back to your website where readers can
get more information or take action.”
Mission, Message, Marketing:Getting Through the Tough Times
Fundraising meets social networking:
“We” philanthropy?
“We” fundraising?
Mission, Message, Marketing:Getting Through the Tough Times
Median Gift Through Causes:
$25Median Gift Through
More Traditional Means:$50
Mission, Message, Marketing:Getting Through the Tough Times
Web 2.0 refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are… blah, blah, blah…
Mission, Message, Marketing:Getting Through the Tough Times
Ask the experts!
Mission, Message, Marketing:Getting Through the Tough Times
One more thing…
Mission, Message, Marketing:Getting Through the Tough Times
Mission, Message, Marketing:Getting Through the Tough Times
RelationshipsRelationshipsRelationships
Be creative!
Mission, Message, Marketing:Getting Through the Tough Times
got it?Mission, Message, Marketing:Getting Through the Tough Times
Email us if you want
the slides:info@scenariocom.
com
Mission, Message, Marketing:Getting Through the Tough Times
