Digipak Analysis

Bon Iver, Bon Iver is the self titled second studio

album from the American indie folk band Bon Iver.

The album was a commercial success released in

2011 debuting at number one in various European

charts and no. 2 in US Billboard 200 chart.

The album front cover features artwork by artist Gregory Euclide and depics country side scenes

referencing the bands folk roots.

The concept of the album references each song referring

to a place, this is reflected in the artwork featuring land

marks from Minnesota and Perth both song titles from the

album.

The front cover is remains just the

plain artwork with no titles, drawing

attention to the artwork itself.

The back of the Digipak is pain and simple just like the front with only

the name the album and song listings in a hand writing script, giving the

design a personalised feel.

On the back of the digipac the

production company is listed in

smaller writing as this would not

be as important to the

consumer as the information on

track listings.

The artists website is

also listed as fans might

want this and another

way of marketing the

band.

The digipac spine has the name of the album in the same hand writing script as the whole album.

The text itself links in with the folk music genre as it is traditional rather than a modern text.

The design of the digipac net is different to those commonly used, instead of a hard plastic case like

conventional CD cases it made up of a cardboard net constructed to make the case.

The right hand side folds inwards first and the left hand side folds in second to create the front of the

digipak.

On the right hand side the CD is inserted while on the left is the TV booklet.

Digipak design

On the insides of the digipak the production details of

the album are listed, this includes producers, writers

etc.

This information would be interesting and

important for fans but not as important the

information listed on the front of the

digipak.

The insides of the digipak are plain and simple just

like the rest of the album using the same

handwriting script through out.

Inside digipak

CD deign

The CD uses the same red and white colour

scheme as throughout the album and includes the

record company and track listings.

The way the CD is laid out references the set up and design of the old vinyl records. Using

similar block print and the set up of track listings on the front. Again this is in keeping with

the bands folk music roots and not conforming to modern norms.

Digipak Song Booklet

The song booklet uses the same hand writing

script as throughout the digipak and the red

and white colour scheme on the front with

the albums name. While inside the same

script is used in black, which lists the lyrics

to all the songs on the album.

The simple design of the booklet is in

keeping with the design of the whole digipak.

The booklet is made from rough paper

rather then sleek shiny paper adding to the

rustic effect and this references the folk

genre. Favouring a more “old school”

approach rather then sleek and modern.