CINEMAGOERS LOVE THE WHOLE EXPERIENCE 72% agree… “There is no better place to watch films than at the cinema” 29% agree… “I love the hype that surrounds big film releases” 38% say… “A visit to the cinema wouldn’t be the same without cinema snacks” Source notes: FAME 2009 Base: All 15+ cinemagoers, Target: All cinemagoers
1. CINEMAGOERS LOVE THE WHOLE EXPERIENCE 72% agree There is no
better place to watch films than at the cinema 29% agree I love the
hype that surrounds big film releases 38% say A visit to the cinema
wouldnt be the same without cinema snacks Source notes: FAME 2009
Base: All 15+ cinemagoers, Target: All cinemagoers
2. CINEMAGOERS LOVE THE HYPE AND GLAMOUR OF FILMS 20% agree
More likely to see a film if it has been nominated / won an Oscar
30% agree that they Feel left out if their friends are talking
about a film they havent seen 18% agree that.. Movies give me ideas
about style, fashion and music Source notes: FAME 2009 Base: All
15+ cinemagoers, Target: All cinemagoers
3. CINEMAGOERS HAVE HIGH ANTICIPATION OF NEW RELEASES 35% plan
their cinema visit a week ahead 29% will book their tickets in
advance Over half will see a film on the opening weekend or in the
first 2 weeks of release Source notes: FAME 2009 Base: All 7+
cinemagoers, Target: All cinemagoers
4. THEIR FAVOURITE FILM GENRES ARE 1. Action 2. Adventure 3.
Thriller 4. Comedy 5. Drama Source notes: FAME 2009 Base: All 7+
cinemagoers, Target: All cinemagoers
