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Glamour Magazine

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Page 1: Glamour Magazine

                                               

Page 2: Glamour Magazine

Enclosed Contents:

ü Glamour Quick Facts ü Goals ü Current Unique Advertisers ü Sample March 2015 Ads ü Competitor Quick Facts ü Shared Advertisers ü Unique Competitor Advertisers ü Competitor Ads to Target ü Rates

         

Page 3: Glamour Magazine

   

Quick Facts

Live the life, fill it with Glamour Glamour is for the woman who sets the direction of her own life and lives it to its fullest and chicest. Her point-of-view is unmistakably American, unwavering in its optimism and wide open to the possibilities ahead. The dream job, the perfect look, the right guy; All are in her reach. Glamour makes them reality. Its inspiration, ideas and guidance help her conquer her world with confidence and style. One in eight American women fill their lives with Glamour. With Glamour, she looks her best and does her best every day, every night and everywhere. Publisher: Condé Nast Editor-in-Chief: Cindi Leive Head of Digital Sales & Strategy: Jeff Barish Circulation Demographics Total Circulation 2,318,521 2014 Ratebase 2,250,000 Total Audience 12,161,000 Female / Male 96% / 4%

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Our goals:

Increase Glamour Magazine ad sales

& Seize competitor advertisers

March 2015 Issue

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Current Unique Advertisers: Hair products

• Clear Scalp & Hair • Head & Shoulders • Nexus • Shea Moisture

 Make-up/Perfume/Beauty

• Burberry • Burt’s Bees • Caviar Repair • Clarisonic • Essie • Estee Lauder • European Wax Center • Jergens • Michael Kors • Opi • Urban Decay • Zoya

Clothing/Accessories • Calvin Klein • Dolce & Gabbana • Fendi • Frye • H&M • Joie • Jones New York • Kate Spade • Land’s End • Loft • Marc Jacobs • Michael Kors • Prada • Tommy Hilfiger • Ugg    

Clothing/Accessories (contd.) • Eddie Bauer • Nine West • Nordstrom

Medicine/Birth Control/Dietary Supplements

• Humira • Juvederm • Pristiq

Food/Tobacco

• M&M’s • Natural American Spirit

Telephone/Television

• AT&T • Roku

Insurance

• Geico

Online/Digital • Bon Appetit • Influeners.brides.com

Books

• Abrams

Combination • The Limited/Scandal • Vera Wang/Kohl’s • Vince Camuto/Dillards

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   Sample March 2015 Ads:

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   Sample March 2015 Ads:

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Quick Facts

Competitor

Fun Fearless Female The bible for young women wanting to live fun and fearless lives, reaching more than 17 million readers a month. The biggest magazine in the world with 61 international editions, Cosmo delivers sharp, entertaining coverage on work and money, fashion and beauty, health and relationships, culture and celebrities. Our mission is to drive the conversations that matter most to young women and make their interests and voices heard. We aim to open readers’ minders, broaden their perspectives, and help them to live the full life they deserve. Publisher: Hearst Corporation Editor-in-Chief: Joanna Coles Advertising Director: Karen Deutsch Circulation Demographics 2014 Rate Base (000) 53,500 Total Audience 16,969,000 Total Women 14,609,000

Page 9: Glamour Magazine

   Shared Advertisers: Hair products

• Big Sexy Hair • Garnier Fructis • It’s A 10 • L’Oreal • Pantene • Schwarzkopf

 Make-up/Perfume/Beauty

• bareMinerals • Clinique • CoverGirl • Dior • Dove • Maybelline • Neutrogena • Olay • Revlon • Sally Hansen • Secret • Sephora

Clothing/Accessories • bebe • DKNY • Express • Gucci • Macy’s • Skechers • Sperry            

Medicine/Birth Control/Dietary Supplements

• Always • Body Lab • Nexplanon • Proganix

 Food/Vehicle/Digital

• Amazon • Toyota • Zing

       

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Unique Competitor Advertisers:  Hair products

• Aussie • Clairol • Lancome • Not Your Mother’s • Tresemme • Wet Brush

 Make-up/Perfume/Beauty

• Bio-Oil • Chanel • CND Shellac • Crest • Eos • MAC • Mary Kay • Nivea • Paula’s Choice Skincare • Rapid Moisture • Rimmel • Sally Beauty Supply • Venus

Clothing/Accessories • Buffalo David Bitton • Bongo • Target • Mudd • Lisette

Medicine/Birth Control/Dietary Supplements

• Air Optix Colors • Carefree • Nuva Ring • ZzzQuil

   

Tobacco/Food • 5 Gum • MarkTen • Trident

 Telephone/Television

• Straight Talk

Online/Digital • Next Issue

Combination

• Zales/Cinderella Pet Food*

• Fancy Feast • Iams

Jewelry*

• Tacori *Unused category in primary vehicle            

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Competitor Ads To Target:

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   Competitor Ads To Target:

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General Rates

Advertising Specifications

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