Upload
hanna-handler
View
245
Download
2
Embed Size (px)
DESCRIPTION
Â
Citation preview
Enclosed Contents:
ü Glamour Quick Facts ü Goals ü Current Unique Advertisers ü Sample March 2015 Ads ü Competitor Quick Facts ü Shared Advertisers ü Unique Competitor Advertisers ü Competitor Ads to Target ü Rates
Quick Facts
Live the life, fill it with Glamour Glamour is for the woman who sets the direction of her own life and lives it to its fullest and chicest. Her point-of-view is unmistakably American, unwavering in its optimism and wide open to the possibilities ahead. The dream job, the perfect look, the right guy; All are in her reach. Glamour makes them reality. Its inspiration, ideas and guidance help her conquer her world with confidence and style. One in eight American women fill their lives with Glamour. With Glamour, she looks her best and does her best every day, every night and everywhere. Publisher: Condé Nast Editor-in-Chief: Cindi Leive Head of Digital Sales & Strategy: Jeff Barish Circulation Demographics Total Circulation 2,318,521 2014 Ratebase 2,250,000 Total Audience 12,161,000 Female / Male 96% / 4%
Our goals:
Increase Glamour Magazine ad sales
& Seize competitor advertisers
March 2015 Issue
Current Unique Advertisers: Hair products
• Clear Scalp & Hair • Head & Shoulders • Nexus • Shea Moisture
Make-up/Perfume/Beauty
• Burberry • Burt’s Bees • Caviar Repair • Clarisonic • Essie • Estee Lauder • European Wax Center • Jergens • Michael Kors • Opi • Urban Decay • Zoya
Clothing/Accessories • Calvin Klein • Dolce & Gabbana • Fendi • Frye • H&M • Joie • Jones New York • Kate Spade • Land’s End • Loft • Marc Jacobs • Michael Kors • Prada • Tommy Hilfiger • Ugg
Clothing/Accessories (contd.) • Eddie Bauer • Nine West • Nordstrom
Medicine/Birth Control/Dietary Supplements
• Humira • Juvederm • Pristiq
Food/Tobacco
• M&M’s • Natural American Spirit
Telephone/Television
• AT&T • Roku
Insurance
• Geico
Online/Digital • Bon Appetit • Influeners.brides.com
Books
• Abrams
Combination • The Limited/Scandal • Vera Wang/Kohl’s • Vince Camuto/Dillards
Sample March 2015 Ads:
Sample March 2015 Ads:
Quick Facts
Competitor
Fun Fearless Female The bible for young women wanting to live fun and fearless lives, reaching more than 17 million readers a month. The biggest magazine in the world with 61 international editions, Cosmo delivers sharp, entertaining coverage on work and money, fashion and beauty, health and relationships, culture and celebrities. Our mission is to drive the conversations that matter most to young women and make their interests and voices heard. We aim to open readers’ minders, broaden their perspectives, and help them to live the full life they deserve. Publisher: Hearst Corporation Editor-in-Chief: Joanna Coles Advertising Director: Karen Deutsch Circulation Demographics 2014 Rate Base (000) 53,500 Total Audience 16,969,000 Total Women 14,609,000
Shared Advertisers: Hair products
• Big Sexy Hair • Garnier Fructis • It’s A 10 • L’Oreal • Pantene • Schwarzkopf
Make-up/Perfume/Beauty
• bareMinerals • Clinique • CoverGirl • Dior • Dove • Maybelline • Neutrogena • Olay • Revlon • Sally Hansen • Secret • Sephora
Clothing/Accessories • bebe • DKNY • Express • Gucci • Macy’s • Skechers • Sperry
Medicine/Birth Control/Dietary Supplements
• Always • Body Lab • Nexplanon • Proganix
Food/Vehicle/Digital
• Amazon • Toyota • Zing
Unique Competitor Advertisers: Hair products
• Aussie • Clairol • Lancome • Not Your Mother’s • Tresemme • Wet Brush
Make-up/Perfume/Beauty
• Bio-Oil • Chanel • CND Shellac • Crest • Eos • MAC • Mary Kay • Nivea • Paula’s Choice Skincare • Rapid Moisture • Rimmel • Sally Beauty Supply • Venus
Clothing/Accessories • Buffalo David Bitton • Bongo • Target • Mudd • Lisette
Medicine/Birth Control/Dietary Supplements
• Air Optix Colors • Carefree • Nuva Ring • ZzzQuil
Tobacco/Food • 5 Gum • MarkTen • Trident
Telephone/Television
• Straight Talk
Online/Digital • Next Issue
Combination
• Zales/Cinderella Pet Food*
• Fancy Feast • Iams
Jewelry*
• Tacori *Unused category in primary vehicle
Competitor Ads To Target:
Competitor Ads To Target:
General Rates
Advertising Specifications