Source: DCM Live Cinema Admissions Jul 2011 to Feb 2012 Nielsen Addynamix All Media TV Spend July 2011 – Jan 2012 (Retail Category ONLY) Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults 15+) CINEMA: THE ULTIMATE BRAND EXPERIENCE Peak admissions on Wednesday, Friday and Saturday match peak days for Top-up and Main Shopping 23.5% = no particular day 21.5% = no particular day % reach
1. CINEMA: THE ULTIMATE BRAND EXPERIENCEPeak admissions on
Wednesday, Friday and Saturday matchpeak days for Top-up and Main
Shopping 23.5% = no particular day 21.5% = no particular day%
reachSource:DCM Live Cinema Admissions Jul 2011 to Feb 2012Nielsen
Addynamix All Media TV Spend July 2011 Jan 2012 (Retail Category
ONLY)Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults
15+)
