1. CINEMA: THE ULTIMATE BRAND EXPERIENCEPeak admissions on Wednesday, Friday and Saturday matchpeak days for Top-up and Main Shopping 23.5% = no particular day 21.5% = no particular day% reachSource:DCM Live Cinema Admissions Jul 2011 to Feb 2012Nielsen Addynamix All Media TV Spend July 2011 Jan 2012 (Retail Category ONLY)Main Shop / Top Up Shop from TGI Q4 2011 (base: All Adults 15+)