Team: Child of Sun

Member: Nguyen Thi Lan Anh

DOB: 12-03-1993

University of Languages and International Studies – Vietnam National University

Online Case Competition: SAVE A CUP, SAVE THE EARTH

I am Lan Anh – a café shop owner in Ha Noi. My café’s name is Green Heroes. Green Heroes’

space is small so our main business is to serve take-away coffee. Green Heroes is located near

Sword Lake – a famous tourism place. That is the reason why after only 3 months operating my

café shop can attract many customers and make good money. I am satisfied with my work

except for one thing that the number of single use cups of my café has bad influence to the

environment. We have made a simple survey with our customers and got to know that almost

of them do not throw the cups to the cycle dust bin. We decided to make a strategy which will

encourage keeping the cups for useful jobs and providing them science knowledge about renew

materials.

Firstly, we have a discount program for loyal customers. We printed the brand on all the cups’

surface “Green Heroes Café”. If one can collect 20 cups with that brand and bring to my shop,

he or she will get 5 percent discount voucher. Similarly, 10 percent discount voucher will be

given to those who collect 30 cups. We will give cute and high quality porcelain cups for

customers with their 50 saving cups. Especially, if anyone comes to Green Heroes with his keep

warm bottle and buys coffee, he will get 10 percent off for the whole order without showing

any voucher. With all the cups collected from customers, we can recycle cups the right way.

Secondly, there is a free-of-charge English club on every Saturdays. The only requirement for

customers is to buy one coffee discounted 10 percent. We will invite some English teachers (2

or 3 teachers) for this club. The topic for club activities like drama, presentation and teamwork

will be related to environment issues. I hope that the club will not only help buyers improve

their English skills but also encouraging their important role in protecting environment.

Thirdly, I make a picture book with full of ideas for using used cups to make handicrafts. We

can redecorate use cups for as flowerpots, lamps, pen holders and so on. I and all the staff in

shop are willing to give guidance for customers who are interested in handicraft. The cups

collected from customers will be also used to decorate Green Heroes. With this picture book,

the customers will know how to make use of cups and reduce the cups they throw away.

Fourthly, I came up with some slogans to print on the cups such as: “Keep calm and drink

cool”, “Keep calm and go to the beach”, “Keep calm and live a good life”, “Keep calm and kiss

your lover” etc. There is a photo contest online for customer. They will take picture with their

cups with background idea are those slogans. The cups are required to be kept and submitted

to win the prize of contest. The feelings when doing happy and cute things with cups will make

customers want to save them.

Finally, some pictures with message about environment will be on the cups surface. The

customers can get to know how to protect the Earth by simple things. They will understand why

we should save the cups, how the increasing number of single use cups are harmful to our lives.

All of my ideas are quite easy to do. I hope they can make customers love the environment

more and give their hands to save the Earth.