Blastbeat June 2010

JOIN THE MUSIC REVOLUTION

Compuor CCompuor C

A major partnership music opportunity impacting the

global student market.

A major partnership music opportunity impacting the

global student market.

Presented to

Presented to

June - 2010June - 2010


Blastbeat - Mission

Developing new exciting education programs, empowering musicians, entrepreneurs, impresarios to be the stars of tomorrow, today.

Leveraging the above youth interests & mediums to create a sustainable community of 40 million plus young change makers united for the common good in a fun cool way.

To create a global youth movement centred around students passion for Fun, Music, Mobile & Social Media, Making friends & Youth Enterprises.


Introduction to BlastbeatWhere music & social entrepreneurship is born. Join the music revolution I recommend Blastbeat. Gavin O’Doherty,

Marketing Manager, Coca-Cola Ireland. (see below)

Tried and tested model run by experienced team- 1,000 plus concerts around the world- Featuring over 4,000 bands- Performing to over 360,000 young people- O2 Arena Finals = 14k teens, top acts, TV

series - 5 million students plus families etc


Introduction to BlastbeatSee YouTube video clips

This explanation of Blastbeat was made for us by two of our 16 year old Blastbeat alumni

http://www.youtube.com/user/BlastBeatUK#p/u/0/0lVp53Onibo

Followed by Blastbeat a testimonial collage put together by these young video makers

http://www.youtube.com/user/BlastBeatUK#p/u/2/hcxr_GzjFW4


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Case Study: by Coca-Cola on Blastbeat (Irl)

(Independent omnibus survey conducted by Coca-Cola following Blastbeat programme, Ireland- 2008)

76% of teens & 61% of parents correctly

named Coca Cola as the sponsor

38% of teens said the sponsorship made Coca Cola cooler

18% of teens & 11% of

parents said they buy

more Coke as a result of

Coke’s sponsorship of Blastbeat

Summary of Coca Cola research

Teen media recall TV recall = 53% PR recall = 55%

Digital recall = 28% Newspapers = 26%

62% of all teens and 36% of

parents were aware of the

Blastbeat programme

94% of teens and 92% of parents believe that

Coca-Cola sponsorship of Blastbeat is a good

idea.

53% of parents more inclined to associate Coca

Cola with positive activities for teenagers


Sample of recent Blastbeat press Blastbeat is global programme that offers high schools

the opportunity to teach entrepreneurial business skills, promote young musicians and support youth communities on a local and worldwide level.(Music Week 5th Feb 2010).

The Government has backed the Blastbeat project founded by Irish music entrepreneur Robert Stephenson, credited with bringing Irish band U2 to the UK for the first time 30 years ago. He has organised similar contests in Ireland, Belgium, South Africa and America. (Evening Standard Feb 2010)

For under -18s, gaining entry to concerts in licensed venues is a constant problem. But the regular Blastbeat gigs provide a solution: up-and coming bands play shows to a teenage crowd in a venue serving nothing stronger than Coca Cola. (Hot Press).


Train, nurture and empower youth talent with business skills around areas of

passion, music, dance, fashion, sport and social media

Creating a National youth community with scope for

international reach centred around

music innovation and sharing

Facilitate responsible empowerment

& entrepreneurship in a fun way

EducationEducation

Social Entrepreneurship

Social Entrepreneurship

MusicMusic

Blastbeat – 3 in 1 Proposition


Blastbeat Unravelled - the pillars to our business

model

Schools Live Gigs & tours Social Media/ Web TV Mobile Music Industry TV/Broadcast

Students Bands/Fans Social/Creation Networking

Content Distribution/Promotion

Content Creation/Collaboration

(National & International Music Multimedia Youth Community

Creation


Blastbeat.TV series = big scalability

Two national UK TV networks have agreed to broadcast an add supported, ten part Blastbeat TV series, we start a WEB TV series in Oct 2010.

The young apprentices / artists are set challenges to see if they have what it takes to have a career in the music / entertainments industry..

Huge potential for global licensing of the TV series and program in schools / colleges growing community, building our social media, content creation & community interactivity.


Blastbeat = Connectivity, Community, Creativity, Credibility, Education, Entertainment, Enterprise, Empowerment,

A superb self sustaining CSR programme to support connecting with creative, socially entrepreneurial young people with a strong CSR, mentoring real global potential.Excellent proven pedagogy integrity & scalability Empowering youth communities to tackle social, educational & environmental issues.Safe yet cool environment for teens to have fun being creative.Endorsement by all stake holders students, schools, teachers, parents, government, sponsors and artists

A superb self sustaining CSR programme to support connecting with creative, socially entrepreneurial young people with a strong CSR, mentoring real global potential.Excellent proven pedagogy integrity & scalability Empowering youth communities to tackle social, educational & environmental issues.Safe yet cool environment for teens to have fun being creative.Endorsement by all stake holders students, schools, teachers, parents, government, sponsors and artists


Promotion, Profile, Penetration. Promise

UK then international brand recognition opportunity for Coke centered around teen music content creation community online & offline.

April 2010 /July 2010 - Greater London ‘Battle of the Acts’ & Yong Social Entrepreneur Competition, UK Finals @ O2 Arena 13th July. 10,500 live audience - young people, teachers, parents, artists, media, music industry etc

Sept to 2010 to July 2011- Nationwide ‘Battle of the Acts’ & Yong Social Entrepreneur Competition – Finals 02 Arena July 2011- 14,500 live audience as above

Presence in 250 London schools/Colleges April/July 2010. Presence in 1,200 UK schools/Colleges Sept 2010/July

2011 Presence in 2,400 UK schools/Colleges Sept 2011/July

2012 Potential to reach over 5 million UK students by 2012. Web TV possible from Oct 2010 National TV primetime series Oct 2011(separate proposal) Big CSR offering with government & media recognition


Stage 1 May to July 2010 66 hub schools & colleges (touching into 240 schools)

-Stage 2 Sept 2010 July 2011UK 6 cities - 250 hub schools

& colleges (touching into 1,200 schools)

- Stage 3 Sept 2011/July 2012UK 10 cities-500 hub schools

& colleges (2,400 UK schools/Colleges)

Official Sponsor / Partner in the UK


Why partner with Blastbeat? Already proven to work very well, funded by the Dept for Education, ticks all CSR, HR and PR boxes. Focused access to huge youth network with integration of online & offline activities around music & social media.High profile association with music a key lifestyle interest of the teen demographic, traditionally difficult to engage.A significant corporate social responsibility & environmental programme – recycling phones etc Access to a constant stream of live music events, exclusive content and strong competition elementsA programme which will aid youth educational & personal development, Music & business/entrepreneurship skillsSignificant media coverage & major brand awareness opportunity on TV, Radio, Social Media, Online Youth grassroots community network, building, creating new revenue streams .Helping kids to create new enterprises, link with employers etc

Already proven to work very well, funded by the Dept for Education, ticks all CSR, HR and PR boxes. Focused access to huge youth network with integration of online & offline activities around music & social media.High profile association with music a key lifestyle interest of the teen demographic, traditionally difficult to engage.A significant corporate social responsibility & environmental programme – recycling phones etc Access to a constant stream of live music events, exclusive content and strong competition elementsA programme which will aid youth educational & personal development, Music & business/entrepreneurship skillsSignificant media coverage & major brand awareness opportunity on TV, Radio, Social Media, Online Youth grassroots community network, building, creating new revenue streams .Helping kids to create new enterprises, link with employers etc


Activating BlastbeatGenerate music & lifestyle content online and offline, create new content, huge viral marketing opportunities.

Many press, radio and TV opportunities, tap directly into niche online social media.

National TV series sponsorship/ adds etc, plus WEB TV series

Many branding opp’s leading up to and including at the gigs etc, etc

Cross-leveraging opportunities with other potential partners like O2 etc

Volunteering opportunities for employees into schools & colleges to help mentor participating students, Recruitment CSR, PR & HR solutions.

Recycling programmes in schools and colleges is part of the Blastbeat programme



Music Bands, Artists, Gigs, Download Music, Videos, Merch’ payment via mobile – empowering students to mobile commence.. Blastbeat discovering & fostering new talent creating Intellectual property that Nokia can have exploitation right to.Social Responsibility Students Donate 25% of profits to charity to their choice.Blastbeat provides alcohol/drug free eventsCreative outlet for young people

Business & EntrepreneurshipStudents learn how to run their own companyDiscovering & working with young entrepreneurs, artists & stars of the future- creating a hob of the best talent internationally

InspirationBlastbeat providing a positive lifestyle change to young people both locally & globally plus the celebs / stars of tomorrow today

Marketing Communications – Key PR Messages


Blastbeat in the UKMarketing Communications – Key Distribution

Poster and flyer campaigns around all Blastbeat events (MMC Concerts, Semi Finals and O2 Arena UK Final)

PHA PR agency to continue to secure major Media coverage.

Advertising through various online social networks (Blastbeat.tv, Facebook, MySpace, Youtube, Twitter, MSN etc)

Advertising in gig and entertainment listings (online and offline)

Key media partnerships to be agreed


Blastbeat.TV – Social Media Website

home page branding‘Splash pages’ Hyperlinks Video/picture/Music

streamingLots of other opps’ like

online & mobile competitions around lyrics song-writing etc

All Social Media covered by thousands of active teens networking to promote their gigs, bands, etc


Blastbeat Onsite Branding

Primary venue onsite at the Semi Finals and the Finals @ the Arena on July 13th plus the 276 Blastbeat Gigs between Jan & July 2011.

Signage e.g. Use of Big Screens on stage at the Arena to project logos etc to 14,000 students.

All semi final and final venues, poster sites, bannersponsor accreditation boards All signage of Blastbeat Schools Music Companies, team shirts/ hoodies/ hats etc

Primary venue onsite at the Semi Finals and the Finals @ the Arena on July 13th plus the 276 Blastbeat Gigs between Jan & July 2011.

Signage e.g. Use of Big Screens on stage at the Arena to project logos etc to 14,000 students.

All semi final and final venues, poster sites, bannersponsor accreditation boards All signage of Blastbeat Schools Music Companies, team shirts/ hoodies/ hats etc


On-site Promotion

WiFi / mobile connectivityBluetooth interactivity (e.g. download video, music, interviews, lessons, games, tool kits and info on blastbeat events etc.)Product Showcasing / testing of new product ranges to early adapter groups of fashion & trend setting kids


Off-Site Branding

Merchandise FlyersPostersWebsite Event Banners etc


Content Rights

Sponsor/ partners can have Use of images for marketing

and communications. Use of all the music & video &

songs created (all above subject to standard

contract and child protection laws) etc

Access to the major artists/performers and celebs for promotional purposes, such as event appearances, endorsements of the Blastbeat charity/ cause etc


Blastbeat & Coke – “Life Changing experience ” Over the past few months we have experienced Alex’s

growth in getting along with people, his commitment and his quiet satisfaction at being recognised for his achievements. So thank you all for providing the opportunity for him to shine, and from the positive atmosphere I witnessed at the finals, you have clearly had similar influence on a large number of students from an array of backgrounds”. Ian Williams, father of Blastbeat student.

“Blastbeat has helped our students come within the top 5% in the country… I strongly recommend Blastbeat to head teachers & principles across the UK as it serves a very important part of the work related curriculum and enterprise, which is essential. We have had a lot of support from the Blastbeat personnel”. Sue John, Head Teacher Lampton schools Hounslow, Nov 2009.

This whole experience so far has been amazing. I have got to meet many new people made new friends and learned a lot about the real world on the way.Before Blastbeat came to our school I had never really had any leadership qualities, now I am CEO and having fun too. James B student CEO


Personal Experience


Passion


Learning Sharing Creating


Communities


Memories


YES we DID it – South Africa are crowned world champions of Blastbeat!!

We win with Coca Cola & Blastbeat –


And And


Contact

Robert StephensonFounder Director General Blastbeat Education UKCEO – Blastbeat International [email protected]

+44 786 31 222 30 (UK)+353 86 794 4949(Ire)

Entertainment & Humor

Blastbeat June 2010