Specification requirementsCandidates should be prepared to

demonstrate understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences’ reception and consumption. There should also be some emphasis on the students’ own experiences of being audiences of a particular medium.

That means:Knowing the process of producing a film,

from concept to print.Knowing how a film is distributed, the

process of a film being shown in the cinema.Marketing campaigns.How else people access film viewing.Why people watch films.

Key areas Production – making the film

Distribution – advertising and marketing the film

Exchange/exhibition – where and how the film is shown

Consumption/reception – how and why audiences watch the film

Mark schemeWhat are the 3 marking criteria?

Analysis

Examples

Terminology

Case studiesYou will need to have in depth evidence to

offer in your exam.You will need to learn about particular

companies in relation to all of the areas mentioned in the previous slide.

ProductionDistributionExchange/ExhibitionConsumption

National and InternationalIn order to be able to compare practices on a

National and global level you will prepare information on 3 production companies:

Universal - HollywoodWorking Title – British part owned by UniversalWarp films - British independent

Personal consumptionYou will also need to write about your own

consumption and that of your peer group.To this end you will start by preparing a

survey of film consumption.