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Aesthetic Elements• Visual characteristics that have
become a soap opera identity.• Voices (typical exagerated
mexican voices)• Cliché phrases and scenes• Dramatic music• Fonts in text credits
Concepts• Influence of North American TV on
South America• Cultural Imaginary in the South
American Culture• Popular beliefs and dreams
(identify with the character’s lives)• Dramatic ideals of Romanticism• Lack of moral values (infidelity,
violence, lies, social discrimination)