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ITS TIME TO CONTROL BILLBOARD ADVERTISIN ITS TIME TO CONTROL BILLBOARD ADVERTISIN

Shops front sign boards & adds billboards location jordan irbid the university street 2015

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ITS TIME TO CONTROL BILLBOARD ADVERTISIN

ITS TIME TO CONTROL BILLBOARD ADVERTISIN

LAWS FOR URBAN PLANNING

Dr. Nasser Abu AnzehDone by:Noor QteshatShomou al Jizawi

VISUAL POLLUTI

ON

Location Jordan Irbid The university street length 1.3km

shops front sign boards

&adds billboards

CONTENTS Definition of visual pollution

Existing situation for the shops front sign boards & adds billboards in the university street

Municipality regulations for the shops front sign boards & adds billboards

Proposal for a solution

Propose role to solve the Problem

VISUAL POLLUTION

Visual pollution is an aesthetic issue referring to the impacts of pollution that impair one's ability to enjoy a view

ADVERTISING IS A mirror and shaper of public outlook A social behaviors and standards. A frequent criticism against

advertising is that THERE IS TOO MUCH OF IT

Billboards is a form of visual pollution has been alleged as: A distraction for drivers Corrupting public taste Cluttering the land Boosting the infinite need of

Consumption

VISUAL

POLLUTION

While not necessarily posing arisk to human health or the:

Environment, visual pollution

Reduces quality of life

Reduces property values

Limits outdoor activities that Involve viewing the night sky

Can impact people’s ability to sleep

VISUAL

POLLUTION VISUAL POLLUTION

INTRODUCTION The purpose of this study is to

provide shop front design guideline to enhance the appearance of the built environment

Shop fronts should make a positive contribution to the local environment by respecting the predominant character of the area and the proportions, character, design details and materials of the building into which they are set.

Poorly designed and badly maintained shop frontages tend to create a run-down appearance of not just the individual buildings, but of whole streets and shopping areas

Case study

OBJECTIVES Advertising is compatible with the

intensity of use in each land use zone and does not detrimentally affect the appearance of adjoining land.

Outdoor advertising does not cause loss of amenity or have a detrimental effect on the natural or built environment or the safety, appearance or efficiency of any public area.

Maintain the architectural integrity and unity of building facades, streetscapes and street furniture by ensuring advertising signs and structures are in scale and proportion, complementing the design criteria of individual buildings, streetscapes and the like.

Case study

THE STUDY WILL CONTENT 1. shops front sign board

2. shops street sign board

3. Street billboards

4. Buildings billboards• building elevation• building roof

Case study

LOCATION FOR THE

STUDY

The university street – Irbid 1.3km

AZONE A

Randomly placed

ZONE A

Negative effect on the townscape

ZONE A

A

ZONE A

Physical obstacle for pedestrian

ZONE A

ZONE A

B

ZONE B

B

ZONE B

CZONE C

C

ZONE C

D

ZONE D

DZONE D

ZONE D

E

ZONE E

EZONE E

Example of unacceptable use of multiple signs

ZONE E

Examples of unacceptable translation of the shop name

ZONE E

Examples of a sign with too many information

Examples of exaggerated sign

EXAMPLES ON VISUAL

POLLUTION

ZONE A

ZONE A

ZONE D

Out of proportion billboards

ZONE E

ZONE A

ZONE E

EXAMPLES ON VISUAL

POLLUTION

Example of the unacceptable multiplying of pavement

boards

EXAMPLES ON VISUAL

POLLUTION

Contrasting modern shop front treatments to similar adjoining units resulting in poor overall

design quality

EXAMPLES ON VISUAL

POLLUTION

THE MUNICIPALITY REGULATION FOR THE

SIGNAGE AND BILLBOARD القانون نص . الرقم الننظام 76\2009معلومات

االعالن : و الدعاية وسائل ترخيص نظام النظام اسممناطق \ حدود المادة بمقتضى صادر البلدية ضمن

رقم( )40()2007 البلديات قانون .2009( 14من : حرف او كتاب او يافطه اي االعالن و الدعnاية وسيلة

الترويج بها يقصد اشاره او نقش او صوره او شعار او. مهنة الي

وسيلة : الستعمال ترخيص على الحاصل له المرخص. النظام هذا الحكام وفقا االعالن و الدعاية

4المادةحدود- ضمن مهنة اي يمارس شخص الي يجوز ال أوسائل من وسيلة اي يستعمل ان البلدية مناطق

الالزم الترخيص على الحصول بعد اال االعالن و الدعاية. الغاية لهذه

5المادةعند الدبلوماسية الهيئات و الحكومية المؤسسات على

التعnليمات احكام مراعات اعالن وسيلة استعمال. الغاية لهذه الصادرة

MUNICIPALITY REGULATION

6المادة: يلي- ما النظام هذا الحكام مخالفة تعتبر أ

يمس 1. ما االعالن و الدعاية وسيلة تتضnمن أناالداب مع يتنافى او الديني او القومي الشعور

. العام النظام و العامةاالفته 2. بطالء المتعلق البلدية بطلب التقيد عدم

. تعnديلها او اصالحها او الحكام مخالفات اي له المرخص ارتكب اذا

التعليمات او الترخيص شروط او النظام هذاخالل المخالفة ازالة بضرورة اخطاره فيتم

ذلك بخالف و االخطار في له المحددة المدة. نفقته عل ازالتها تتم

او الصnيانة باعمال قيامها حال في للبلدية يجوزوسيلة مكان تغير ان عامة اشغnال مشاريع

. بذلك له المرخص بعnداعالم االعالن و الدعاية

THE MUNICIPALITY REGULATION FOR THE

SIGNAGE AND BILLBOARD

MUNICIPALITY REGULATION

دون تالفة واعالن دعاية وسيلة اي تزيل ان للبلديةتقرير على بناء ذلك و له المرخص اعالم الى الحاجة

يشكلها اشخاص ثالث من مؤلفة لجنة من مقدم. الغاية لهذه الرئيس

هذا الحكام وفقا الممنوح الترخيص الغاء للبلديةغير معلومات الى استنادا منح انه ثبت اذا النظام

صحيحة. 8المادة

متر كل عن سنويا تدفع االعالن و الدعاية وسائل رسوممربع.

السنوية الرسوم على امثله دينار 20اليافطة بناء موقع دينار 25الفتة المبنى سطح على اعالنية دينار 15الفته انارة عمود على اعالنية دينار 25الفته مبتكره و مميزه اعالن دينار 25الفتة وسيلة اي الترخيص عن الثانية الفئه بلديات تستوفي

المنصوص السنوية الرسوم نصف اعالن و دعايةعليها.

THE MUNICIPALITY REGULATION FOR THE

SIGNAGE AND BILLBOARD

MUNICIPALITY REGULATION

McDonald's is the world's only blue Mac is in Arizona. Officials say that the yellow logo is not commensurate with the overall color of the city

INTERNATIONAL REGULATIONS

McDonalds on the Champs Elysees, in white arches

MacDonald in Bruges in white arches

FRONT SHOPSIGN BOARD PROPOSAL FOR SHORT DESIGN GUIDEIntroduction

Sign - Any display board, wall, screen, object or part thereof, used to announce, declare, demonstrate, display or otherwise present a message and attract the attention of the public

The design guide will take in conceder

1. Shop owners & developers2. Townscape3. Landscape4. Architectural styles of the town.5. Street users

pedestrian Driving

SHORT DESIGN GUIDE

• The sign located out of the street and will not block the pedestrian way

• The aliment of the sign with the street• The sign shouldn’t block any traffic sign or

be blocked by landscape

Unacceptable

Acceptable

SHORT DESIGN GUIDE

Height 2.5m

Max size 2.5*2.5

Use mutt material

The billboard should be decline

SHORT DESIGN GUIDE

• This kind of signs are forbidden for blocking the pedestrians way and the driver vision

• The way that the sign is placed is unacceptable

• Billboards & signs shouldn’t be fixed on Landscape

SHORT DESIGN GUIDE

• Size depend on the middle street island .

• It should be fixed in the ground.

• It should not fixed to landscape>

It should be decline not perpendicular to the street.It shouldn’t block the view sign trafficzebra crossing

SHORT DESIGN GUIDE

balconyFront sign

board

Shop entrance

half balcony

Diff. projectio

n

Diff. size

Diff. proporti

on

Diff. elevatio

n

Hidden balconyclosed

balcony

glazed balcony

PROPOSAL

SHORT DESIGN GUIDE

• Signs shouldn’t change the architectural style (blocked the balcony )

• All signs should be in the same size• All signs should be use similar materials • All signs should be aliened on the same

height• All signs should have the same projection

SHORT DESIGN GUIDE

• The size of writing should be readable • The since should be contain the least needed

information

SHORT DESIGN GUIDE

• All signs are forbidden on the circlesCause they distract the drivers

• The material is unacceptable• The colors are extremes and causes distraction

SHORT DESIGN GUIDE

• This kind of signs are forbidden

FRONT SHOPSIGN BOARD PROPOSAL FOR SHORT DESIGN GUIDEThe Purpose of this Design Guide:

Provide Guidance to shop owners and developers in Irbid who are have or want to make shop signs or add billboards.

The shop sign board is an important part of our townscape and can change the look of the city (positively or negatively)

There is no respect to the Landscape of the street because they hang the signs on it and some signs hide the view of the landscape

There is no care for the architectural style or proportions which effect the townscape

short design guide

FRONT SHOPSIGN BOARD PROPOSAL FOR SHORT DESIGN GUIDE The guide will give details for some

basic principles that should be followed when designing shop sign or billboards for existing business or new once

To make sure that existing &new shop fronts within Irbid are successful and also harmonious with the character of the townscape

The guide will give details on1.design2.Setting3.Proportion4.Light 5.Coloring6.Littering

SHORT DESIGN GUIDE

A

PROPOSAL

B

B

PROPOSAL

B

PROPOSAL

PROPOSAL

D

Proposal

PROPOSAL

existing

proposal

PROPOSAL

E

Category

General law Specific details

THE LAW WILL BE APPLIED TO

1.Shop sign boards .2.Adds billboards.

Existing and new once.

PERMIT REQUIREMENTS

1.All the new one2.Modifications on existing

3.Demolition of existing 4.Changing location or details.

INFORMATION REQUIRED ON PLANS

1.Building dimensions and location

2.Size and location of the proposed sign

3.Size and location of all the existing signs on the property

4.Elevations showing the height, size and design of all proposed sign

5.Provide structural details

1. Complete set of plans

2. Presenting the sign plans with the building plans for the license

STRUCTURAL DETAILS

1.Construction of the proposed sign

1.Method of attachment to the existing building (for wall, projecting, or roof

BASIC PRINCIPLE Specific details

Any fabric signs, or inflatable signs and the like, is not permitted

In special cases they will need special permission

Advertising on any landscape is not permitted

Like garbage bin or public nature or roundabout

Signs shall not extend over street boundaries

No exceptions

Any sign have an adverse impact on traffic lights, or obstruct motorists’ vision at an intersection is not be permitted

No exceptions

Huge roof sign is not permitted in the city center, and need special permission for it.

In special cases they will need special permission

Its not accepted to put signs perpendicular or vertical on the street.

No exceptions

Its not accepted to glow any paper add on the walls, traffic signs, or public landscape in the street.

No exceptions

perpendicular signs on the building elevation need special permit.

In special cases they will need special permission

The municipality have the right to remove any old, damaged or not accepted sign without informing the owner.

By law

the municipality can remove or change location for a sign if the location needed for official work after informing the owner

By law

SUCCESSFULSIGN & HARMONIOUS WITH TOWNSCAPE

Specific details

The owner can get permission to adjust the proportion and angle of the sign to be seen & successful (while not effecting other elements in a bad way.

In special cases they will need special permission

Its forbidden to hang a sign that block the view of the next shop sign or traffic sign.

Like garbage bin or public nature or roundabout

The municipality can change the color, design or size of the sign to be harmonies with the townscape style.

No exceptions

The design should Taking into confederation the architectural character of the building, colors, materials and construction

No exceptions

REQUIREMENT FOR THE SIGN Specific detailsDesign, size, dimensions, location and type of advertising sign or structure

Any sign fixed without permission can be removed

Means of construction and maintenance of the structure

Any sign fixed without permission can be removed

Height of any sign or structure above the footpath

Any sign fixed without permission can be removed

Scaled drawings of existing advertising Any sign fixed without permission can be removed

Category

General law Specific details

Design

1. Architectural features of the building should be considered in the design of the advertising sign or structure.

2. Sign panels used to identify the name or nature of the business.

3. Materials chosen should harmonies with the building

4. Minimalist information on the sign

5. The sign should be in the middle of the shop interface

6. Its allowed to have one sign on the front of the shop and any extra signs need special permission.

1. The sign shouldn’t hide any architectural slot behind

2. There should be harmony between the sign dimensions and size and the size of the shop interface

3. Its not allowed to put any banner that will stand in the way of pedestrians on the sidewalks

Category General law Specific details

LETTERING

1. Lettering should not be too large or obtrusive

2. Lettering on signs to identify premises to motorists should be clear and contain the minimum necessary information

3. Light colored lettering on a dark background is preferred as the optical contrast makes it easier for motorists and visually impaired people to read

1. Writing in one language and not translated to any other language without special permission.

2. The writing should be clear and its size is not exaggerated

Category General law Specific detailsLIGHTING OF SIGNS

1.If lighting of a shop front is proposed it should be of a high design quality either consisting of internal lit individual cornice and above the fascia detail2.The panel lighting can be suitable and do not cause distractions or any harm to drivers or pedestrians3.The sign lighting shouldn't illuminated or interferes with the effectiveness of obscures an official traffic sign and traffic signal4.All wiring should be concealed rather than placed along the fascia head.5.Signs which contain illuminated by any flashing, intermittent, or moving light or lights including animated or scrolling advertising, are prohibited except those giving public service information such as time, date, temperature, weather, or similar information

1.If lighting of a shop front is proposed it should be of a high design quality either consisting of internal lit individual cornice and above the fascia detail2.The panel lighting can be suitable and do not cause distractions or any harm to drivers or pedestrians

LAW ENFORCEMENT

General law Specific details

stage one First year

he license payment will be canceled and the removing and fixing of the new sign will be covered by the municipality

•The first & second year will be an encouragement procedure by:

Stage two Second year

The license payment will be 50% only and the removing and fixing of the new sign will be covered by the municipality

•The first & second year will be an encouragement procedure by:

Stage three Third year

Third year: any one who don’t change his sign to the new regulation will pay fine.

Pay fine for irreguler work

LAW ENFORCEMENT

General law Specific details

stage one First year

he license payment will be canceled and the removing and fixing of the new sign will be covered by the municipality

•The first & second year will be an encouragement procedure by:

Stage two Second year

The license payment will be 50% only and the removing and fixing of the new sign will be covered by the municipality

•The first & second year will be an encouragement procedure by:

Stage three Third year

Third year: any one who don’t change his sign to the new regulation will pay fine.

Pay fine for irregular work

Category Free annul renewal

Specific details

Front shop sign 60 JD per m2 Building construction sign

50 JD per m2

Roof sign 75 JD per m2 Creative sign or billboard

50 JD per m2

Separated construction billboard on the side of the street

50 JD per m2

island of the street

The shop front sign & the advertising billboards fees paid annually for each square meter.

The fees will increase third year 20% Fourth year 20%

3rd time 2nd time 1st time element

Fine (700)municipality Remove it on owner coast

Fine (200)municipality Remove it on owner coast

Warning municipality Remove it on owner coast

Putting (adds&sign)on roundabout

Fine (200)municipality Remove it on owner coast

Fine (150)municipality Remove it on owner coast

Warning municipality Remove it on owner coast

Hanging (adds&sign) on landscape

Fine (200)municipality Remove it on owner coast

Fine (100)municipality Remove it on owner coast

Warning municipality Remove it on owner coast

Hanging (adds&sign) on electrical or telephone structure

Fine (800)municipality Remove it on owner coast

Fine (200)municipality Remove it on owner coast

Warning municipality Remove it on owner coast

Putting extra front shop signs

Fine (250)municipality Remove it on owner coast

Fine (100)municipality Remove it on owner coast

Warning municipality Remove it on owner coast

Hanging fabric adds perpendicular with the street

violation of the provisions of this Regulation, the following:

SHORT DESIGN GUIDE

References “HEY! LOOK AT ME!”: A GLANCE AT TEXAS’S BILLBOARD

REGULATION AND WHY ALL ROADS LEAD TO COMPROMISE (TEXAS’S BILLBOARD REGULATION)

Shop Front Design Guidelines Planning customer guidelines ( English Historic Towns Forum (1991) Shop fronts & Advertisements in Historic Towns English Historic Towns Forum (1993) Book of Details and Good Practice in Shop front Design.

Bath SIGN MANUAL PURPOSE LA.DBS Waverley Development Control Plan 2010 Advertising and Signage(Waverley Development Control Plan 2010) Municipal Control of Signs JAMES A. COON LOCAL GOVERNMENT TECHNICAL SERIES. REGULATION FOR THE CONTROL OF NORTH CAROLINA DEPARTMENT

OF TRANSPORTATION STATE ROAD MAINTANANCE UNIT. SHOP FRONTS (A guide for owners and occupiers) Penwith District

Council Shop fronts, Blinds and Signs - A Guide to their Design shopfronts in context advertisements policies & legislation LONDON